Outraged residents won out, and left the Matrix Development group fuming as its proposal for a 744,000-square-foot warehouse on Friendship Road in South Brunswick was voted down on August 15 by the township board.

The warehouse was to have been one of seven near the Four Seasons retirement community. Residents, many of them members of Friends of Southern Middlesex County, a coalition formed to fight the development, packed the board room on the night of the vote. A Matrix spokesperson has been quoted as saying that the board was swayed by the size of the crowd gathered in opposition.

On Wednesday, August 8, a quartet from this well-organized anti-warehouse group wrote a letter to U.S. 1 laying out its arguments against the proposed enormous building.

“How many more tractor trailers does it take to make living and traveling on Route 130 a total nightmare?” asked Judith Caccavale, Lynne Lyman, Elisabeth King, and Elisabeth Nisbet. “If Matrix’s current plan for a 150-plus bay warehouse on Route 130 and Friendship Road and plans for six more warehouses nearby are approved, you would soon have an answer.”

Residents’ chief concerns are additional traffic congestion and safety. Mayor Frank Gambatese, a member of the township planning board, lined up behind them, leaving a frustrated Matrix to question why the land, which was to be used for Route 92, a proposed cross-county road that was never built, is zoned industrial.


Liberty Healthcare Services, 2333 Whitehorse-Mercerville Road, B, Hamilton 08619; 609-890-0311; fax, 609-890-3499. Keith Shevlin, president. Home page: www.libertyhealthnj.com.

Liberty Healthcare Services moved from 1603 South Broad to 1,650 square feet at 2333 Whitehorse-Mercerville Road. The larger space will allow the firm to focus on expanding its home health and live-in care beyond Mercer County into Ocean and Monmouth counties.

The agency has six employees in its offices and about 100 in the field. Because it is an accredited homecare provider, it is reimbursable by Medicaid, veterans’ benefits, HMOs, and private payments.

The firm’s president, Keith Shevlin, graduated in 1996 from Wesley College in Dover, Delaware, with a degree in communications and a concentration in public relations. His first job was in media relations and advertising and then he moved, by chance, into home healthcare, working with a provider in another part of the state. After two years of what he calls “an apprenticeship” with that agency, he decided to set up his own organization in 2002.

Parts Pro & Company Inc., 5 Crescent Avenue, Building D2, Rocky Hill 08553; 609-683-1500; fax, 609-252-0959. Steve Telofski, owner.

Parts Pro and Company, international distributors of automobile accessories, has moved from 5 Crescent Avenue in Rocky Hill to 6,000 square feet in Hillsborough to accommodate increased business.

New in Town

M2S Inc., 700 Alexander Park, Suite 202, Princeton 08540-6351; 609-987-8400; fax, 603-298-5055. Janet B. Moe, director business development. Home page: www.m2s.com.

M2S opened a Princeton office with 5 people and expects to grow to 15. Based in New Hampshire, the company fuses clinical data and three-dimensional imaging with its software for assisting vascular and cardio-thoracic surgeons, interventional radiologists, and others in the vascular repair field with pre-operative strategy, surgery, post-operative evaluation, and long-term surveillance.

Ninety percent of the company’s business comes from software that provides three-dimensional modeling, measurement, and patient registry services for vascular applications like abdominal and thoracic aneurysms.

Media Dreams Studio, 3525 Quakerbridge Road, Suite 909, Hamilton 08816; 609-587-8111; fax, 732-783-0395. Joe Gizersky, partner. Home page: www.3ddreams.com.

Joe Gizersky and his business partner and cousin Yuri Gorbatov have moved their two-year-old company, Media Dreams Studio, from a tiny office at 106B North Ward Street in New Brunswick to Hamilton. Gizersky says the firm had been steadily expanding and needed a larger space that would be “more professional and customer friendly.”

The firm offers architectural “visualization services,” developing photorealistic images on computers of construction projects before they are built. Using the same software that yielded Toy Story and other cartoon movies, they take blueprints from architects and developers and create full-blown three-dimensional images of buildings, including single-family houses, shopping centers, and malls.

The two partners started the firm with money from their own pockets, and it has been growing consistently in revenue and client base, according to Gizersky. To keep costs down, Media Dreams Studio opened an overseas office in Ukraine, where Gorbatev grew up. They found the first two employees over the Internet, then took a trip to the Ukraine and opened an office, which enabled them to recruit more effectively. Of the 12 employees in Ukraine, about half are architects, says Gizersky, because “it is easier to get job in 3-D there than architecture.”

Gizersky’s background is in sales and Gorbatov’s is in 3-D. Before starting his own company, Gizersky was director of sales for the telecommunications company RCN for five years, first in New York and then in Chicago. He received a bachelor of science in management information systems from the College of New Jersey in 2001.

Crosstown Moves

Information Automation Corp. (IAC), 9 Hope Valley Drive, Cranbury 08512; 609-448-8850; fax, 609-448-8990. Antoine Elghossain. Home page: www.iacnetwork.com.

Information Automation Corporation moved from 68 South Main Street to 9 Hope Valley Drive in Cranbury. The firm does consultation, design, fulfillment, installation, and monitoring of voice over IP, large data networks, security, hardware, and software.

A native of Lebanon, Elghossain graduated with a major in electronics engineering from Rutgers 1982.

North Brunswick TOD Associates LLC, 2300 Route 1, Building 42, North Brunswick 08902; 732-398-9700; fax, 732-398-9711. John Taikina, director, planning & development.

North Brunswick TOD Associates, a North Brunswick-based affiliate of Garden Homes and Garden Commercial Properties of Short Hills, moved from 3546 Route 27 in Kendall Park to larger space in North Brunswick. With increasing numbers of jobs and their accompanying paperwork, the company outgrew its old space.

Last summer the firm acquired the 212-acre former Johnson & Johnson campus and its 1.2 million square feet of building space in North Brunswick.

Princeton Nanotechnology Systems, 11 Deer Park Drive, Suite 102I, Monmouth Junction 08852; 732-355-9550; fax, 732-355-9554. Rich Skibo, principal. Home page: www.pntsystems.com.

Princeton Nanotechnology Systems, headquartered in San Jose, has moved its office from 1,500 square feet in Suite 102A to 1,200 square feet in Suite 102I at Princeton Corporate Plaza because the space is better structured for its labs and demos.

The laboratory works on nano-machines for mobile detection systems, including sensor fusion for nuclear instrumentation, biometrics, process control for industrial automation, and widescale deployment of interdisciplinary sensor technologies.

Princeton Rep Shakespeare Festival, 44 Nassau Street, Suite 541, Princeton 08542; 609-921-3682; fax, 609-921-3962. Victoria Liberatori, artistic director. Home page: www.princetonrep.org.

The professional actors theater company moved from the fifth floor of 1 Palmer Square to another address on Nassau Street. Phone and fax are the same.

Solon Capital, 17 Hulfish Street, Suite 201, Princeton 08542; 609-430-0404; fax, 609-430-0476. John Plimpton. Home page: www.soloncapital.com.

Solon Capital moved its eight-person office from 92 Nassau Street, above Hamilton Jewelers, to 17 Hulfish Street. Phone and fax remain the same.

Williams Development Inc., 603 Georges Road, North Brunswick 08902; 609-720-0850; fax, 609-720-0849. S. Bettont, president.

Williams Development, a commercial real estate development firm, moved from 12 Stults Road in Dayton to North Brunswick.

TMC (Training Management Corporation), 120 Roszel Road, Suite B 102, Princeton 08540. Danielle Walker, CEO. 609-951-0525; fax, 609-951-0395. E-mail: info@tmcorp.com. Home page: www.tmcorp.com

TMC Training, an international management consulting company, has moved from 600 Alexander Road to 12 Roszel Road. A spokesperson says that the move was occasioned by rising rents at its former address. “They’re trying to make a B building into an A building,” he says.

TMC has two sister companies, Princeton Global Training Institute and Princeton Training Press, both of which also made the move to Roszel Road.

TMC purchased its space in its new location — a hedge against rising rents, and, says the spokesman, completely gutted the new office. “It’s about the same size (3,200-square-feet),” he says, “but the space is used better. There are no cubicles. Everyone has an office.”

Leaving Town

Adience Design, 2279 Route 33, Suite 511, Hamilton 08690; 609-689-1400; fax, 609-689-9744. Michael Barker, president. Home page: www.adience.com.

Adience Design, a provider of technology services and products, with a specialty in Lotus and IBM solutions for electronic business, has left town. The president of the firm, Michael Barker, has not returned reporters’ calls.

The company had specialized in Lotus and IBM solutions for electronic business.

The Brokerage Agency, 239 Prospect Plains Road, Suite C 202, Monroe Commons, Monroe Township 08831; 609-655-7700; fax, 609-655-5849. Jack C. Raskin CLU ChFC, brokerage general agent. Home page: www.principal.com.

The Brokerage Agency has closed its life insurance office in Monroe Township. Jack Raskin, its principal, is in semiretirement, and his service work is being done through the Park Avenue Brokerage at 450 Seventh Avenue, New York, NY 10123. His Monroe phone number rings at the New York office.

Business Crossing LLC, 3490 Route 1, 15B, Princeton 08543; 609-452-5199; fax, 609-452-5198. Keith Shroff, owner. Home page: www.businesscrossing.com.

Business Crossing, a provider of software services to the healthcare, financial, and other industries, has left its Route 1 office. The phone is disconnected, and directory assistance has no listing.

Electrim Corporation, 356 Wall Street, Princeton 08540; 609-683-5546; fax, 609-683-5882. Jo Norvelle Walker, president. Home page: www.electrim.com.

Electrim Corporation, which designs, manufactures, and tests cameras for IBM compatible computers, is no longer at Research Park. Its website is not live, and its phone number is disconnected.

Fax4Jobs.com Inc., 900 Robbinsville-Allentown Road, Washington 08691; 609-208-2805; fax, 609-208-2807. Don McGrath, owner. Home page: www.fax4jobs.com.

About five years ago, when the son of National Fax List president Don McGrath was laid off, McGrath faxed his son’s resume to recruiters in his company’s database of businesses nationwide. His son got a job and Fax4Jobs got started. But Fax4Jobs “did not go anywhere,” said a company spokesman, and it has closed its doors.

National Fax List, the world’s largest supplier of business fax numbers, does still exist at this address.

ImagiNet, 3175 Princeton Pike, Lawrenceville 08648. Ed Rodier, manager of operations. 609-896-3534; fax, 609-896-3520. E-mail: image@imaginetnj.com. Home page: www.imaginetnj.com

Imaginet, a 40-person pre-production press company, has closed its Lawrence office, and cosolidated operations at its sister facility, Metroweb Corp. (http:metrowebnj.com), in North Bergen.

Kyle Vogel, senior manager at Metroweb, says that the northern New Jersey office is much larger, some 90,000-square-feet, and that “it didn’t make sense to have two facilities just 60 miles apart.” In addition, says Vogel, the company “lost a lot of customers” in the Lawrence area after 9/11. These former customers, many in the financial printing business, have gone out of business, he says.

Some Imaginet employees will be relocating to North Bergen, but others will not, says Vogel. Metroweb’s phone number is 201-553-0700.

Princeton Armored Services, 245 Whitehead Road, Trenton 08619-3250; 609-890-6700; fax, 609-890-1266. John M. Opaleski Sr., president.

As part of AT Systems’ purchase of the assets of CDC Systems, a regional armored transportation company, at the end of last year, the terminal run by Princeton Armored Services was closed.

PureDealer Inc., 12 James Drive, Waretown 08854; 877-5-PUREDEALER; fax, 908-325-0168. Michael S. Sweigart, president. www.puredealer.com.

PureDealer, an automotive Internet consultant that does websites, digital marketing, and tracking and accountability for car dealerships, has moved from 7 Karena Lane in Lawrenceville to Wareton.

T.J.A. and Associates LLC, 650 College Road East, Suite 1800, Princeton 08540; 609-689-3939. Laurence Hecker, attorney at law.

T.J.A. and Associates, a collection agency and law firm, has left town, reportedly for Robbinsville, but it has no listed address there.

Management Moves

CytoCore Inc. (CYCR), 212 Carnegie Center, Suite 206, Princeton 08540; 609-919-2570; fax, 609-520-8731. Floyd Taub, CEO.

Augusto Ocana, who had been working out of the CytoCore office in Princeton since December, has been replaced as chief executive officer by Floyd Taub. At present, no one is working in the office, although it has not been closed.

CytoCore is a biomolecular diagnostics company engaged in the design, development, and commercialization of cost-effective screening systems to assist the early detection of cancer.

Formerly it was known as Molecular Diagnostics.

Munich Reinsurance America Inc., 555 College Road East, Box 5241, Princeton 08543-5241; 609-243-4200; fax, 609-243-4257. John P. Phelan, chairman, CEO. www.amre.com.

Anthony J. Kuczinski will succeed John Phelan as CEO on January 1. Phelan, who has been CEO for five years, will retire. Kuczinski, who is 40 years old, has been with the firm since 1989.

Munich Reinsurance, a direct writer of reinsurance, has 14 domestic offices, including those at 665, 675, and 685 College Road East and 150 College Road West. It is a member of the Munich Re Group.

Name Changes

KinderCare Learning Centers, 2285 Route 33, Robbinsville 08691; 609-689-9900; fax, 609-689-9901. Denise Rosati, center director.

Children’s World Learning Center changed its name to KinderCare Learning Centers.

Oliver Wyman, 125 Village Boulevard, Suite 270, Princeton 08540; 609-419-9800; fax, 609-419-9600. Carl Van Dyke, director. Home page: www.oliverwyman.com.

MultiModal Applied Systems was acquired last year by the global strategy and operations consulting firm Mercer Management Consulting, which does railway systems planning and service design software.

In May, Mercer Oliver Wyman, Mercer Management Consulting, and Mercer Delta Organizational Consulting joined forces under the name Oliver Wyman. The Princeton office has 15 employees.


Noreen E. Coutin, on July 29. She was executive director of the Gund Foundation at 14 Nassau Street. She had owned Europa Gallery in Princeton, and served on the associates board of McCarter Theater for more than 15 years.

William J. Sullivan, 67, on August 13. He had worked for Bristol-Myers Squibb for 45 years.

Marvin Rosen, 88, on August 14. He was a partner in South Gold Industrial Park in Hamilton, and served as a board member of Yardville National Bank.

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