Dental Start-Up

Though orthodontic braces may improve smiles, they are the bane of many children’s lives, and, until now, the science of applying braces has been less than exact.

“It takes the right forces to align teeth into a perfect smile,” says William Trimmer, of Belle Mead Research and co-founder of the Right Force Orthodontic Company. Trimmer and the co-founder, a Virginia-based orthodontist named Robert Sears, have found a way to precisely measure the clinical force that orthodontic appliances (braces) apply to teeth.

Trimmer and Sears use micro technology to create what they call a force-sensing orthodontic bracket system. “Braces are very very small, too small for normal force sensors,” says Trimmer. “We developed micro force sensors. We are excited about being the first people to measure the force that has been applied. No one has ever done that before.”

The sensor detects the actual forces and torques which have been applied to the teeth in all three directions in real time. The dentist passes a wand over the teeth to elicit the information from the micro-sensor and then, using a graphic computer display, compares the actual forces and torques to the treatment plan. “If we know what the forces are, we can develop a better clinical system that is faster and better for the patient,” says Trimmer.

This discovery offers “a wealth of scientific and commercial opportunity,” says Trimmer. “I think we will be profitable, but also there will be a great humanitarian benefit. We’ll find out what age is more appropriate for what kinds of treatment.”

Using $1.2 million from private investors, the company has developed working prototypes. It is looking for a second round of funding, $1.5 million, to make the braces that can be used in clinical trials next year.

One of the original researchers who started the field of micro technology (also MEMS and MicroElectroMechanical Systems and micro system technology), Trimmer is the founding editor of the IEEE/ASME MEMS Journal.

A physics major at Occidental College, Class of 1966, he earned a PhD at Wesleyan College in metrology, the precise art of measuring. He taught at Wooster College in Ohio and worked at Johnson & Johnson and Singer companies before moving to Bell Laboratories, where he worked on micro devices from 1982 to 1990. He founded his consulting firm, Belle Mead Research, in 1990 to work on micromechanics, MEMS, and nano products and consulting, start up companies, product design, and marketing.

In 1991 he helped found Standard Mems, which grew to 200 people in two years and was felled by the stock market crash. Another firm, Marcus & Trimmer, developed an ultra sharp surgical knife and was sold to an eye surgery firm. He and Sears started Right Force Orthodontics two years ago. Sears has three decades of experience as an orthodontist and teaches at Montefiore Hospital in the Bronx.

Trimmer says he was able to save money and be fiscally conservative, at least in part because the Princeton corridor is so rich with technology. “Every time I had a technical problem, by getting on the web and scratching around, I always found someone in the area with the expertise I needed. People love to use their expertise to help on a project like this.”

Belle Mead Research Inc., 58 Riverview Terrace, Hillsborough 08844; 908-359-0012. William Trimmer, president.

Airport Troubles

Trenton-Mercer Airport, 1100 Terminal Circle Drive, Suite 301, West Trenton 08628; 609-882-1600; fax, 609-771-0732. Justin P. Edwards AAE, airport manager.

Comair, the subsidiary of Delta Airlines that came to the county airport in December, says it will drop its daily trip to and from Atlanta by the middle of June. It will still fly three trips a day to and from Boston.

Meanwhile the airport’s taxiways are severely in need of repair. It landed $3.64 million in federal grant money for this project, and the state chipped in $1.48 million toward the cost, nearly $6 million. The county will also replace the old incandescent lighting fixtures with energy efficient LED lighting fixtures.

Animal Rights Protests

If you work for a drug development company, your building may be surrounded by demonstrators on Thursday and Friday, June 7 and 8. Animal rights protesters, organizing a “Shut Them Down Tour,” aim to stop the use of animals in drug development by protesting at companies that farm out their animal trials to Huntingdon Life Sciences.

Demonstrators plan to meet in South Brunswick on Thursday, June 7, and at Plainsboro Park on Friday June 8. A Saturday rallying point will be at Hopewell Borough Park.

“New Jersey anarchists against HLS is an informal organization of anarchists working collectively and individually to close Huntingdon Life Sciences and for total liberation,” according to an E-mail press release. Activists have admitted to several bombings and dozens of acts of vandalism and harassment in the U.S. and Europe.

In 2006 five supporters of another organization, Stop Huntingdon Animal Cruelty, were convicted of conspiracy to commit animal enterprise terrorism and interstate stalking. They were proven guilty of mounting a terror campaign against individuals who did business with Huntingdon Life Sciences, which has a Somerset County lab for testing new drugs on animals (U.S. 1, March 8, 2006).

It was a landmark case in the history of animal rights activism and resulted from a jury trial in the Trenton court of U.S. District Judge Anne Thomson. A sixth supporter, Darius Fullmer, a Hamilton resident, was convicted only on the conspiracy charge.


Autism Speaks Foundation Inc. (formerly NAAR), 1060 Route 206, Princeton 08540; 609-430-9160; fax, 609-430-9163. Glenn R. Tringali.

The alliance expanded in April from 1,000 feet at 414 Wall Street to 3,200 feet at 99 Wall Street and installed Glenn Tringali in May as chief operations officer. It has eight employees at this location.

Founded in 1984 by Karen Margulis London, the alliance funds and promotes biomedical research into autism and related developmental disorders.

Tringali is a graduate of Rutgers, Class of 1973, and has worked for the March of Dimes and several hospital foundations and was most recently the national director of fundraising for the Juvenile Diabetes Foundation. “I’m here to manage the growth and anticipated growth of the foundation, and we are establishing chapters around the country,” says Tringali.

Family Start-Up.

Crown Trophy, 3257 Quakerbridge Road, University Plaza, Mercerville 08619; 609-838-1296; fax, 609-838-1364. Susan Roeloffs, owner.

Susan and Bruce Roeloffs just opened the 141st franchise of Crown Trophy, a retailer of trophies and corporate awards. Susan attended Trenton State and Kean College and worked as a bookkeeper and tax preparer and also as a home party sales consultant. She left a full-time job as bookkeeper for Windsor Nissan to start a Crown Trophy franchise.

Her husband, she writes, “has been working his way up the corporate ladder while completing his college education at Rider University” and helps her out at night with marketing and building trophies.

New in Town

BCG Valuations, 65 South Main Street, Suite B 200, Pennington 08534; 609-279-9700; fax, 609-935-0574. James W. Brockardt, president. Home page:

BCG Valuations, which provides valuation services and appraisal reports for business owners and their advisors, has opened in Pennington. According to the company’s website, the president and senior analyst, James W. Brockardt, was for five years a managing director of Wharton Valuation Associates, a national financial appraisal firm that also has an office at 65 South Main Street.

Brockardt graduated from Bethany College in 1974, received a master’s of business administration from Rutgers University in 1978, and did post-graduate studies in taxation at New York University. He has also worked at Management Planning, Southeastern Financial Valuations, and Deloitte & Touche.

Name Change

SAI Global DBA Midi Inc., 101 Morgan Lane, Suite 301, Plainsboro 08536; 609-955-5100; fax, 609-924-9207. Thomas Parry, president & CEO. Home page:

Compliance & Ethics Learning Solutions, founded as Midi, has changed its name to reflect its new owner, SAI Global. Midi provides compliance and ethics programs and services for Global 2000 companies.

Management Move

Medical Society of New Jersey, 2 Princess Road, Lawrenceville 08648; 609-896-1766; fax, 609-896-1368. Michael T. Kornett, CEO. Home page:

Richard Jeffrey Scott is the new president of the Medical Society of New Jersey, the oldest professional society in the United States. A graduate of Johns Hopkins University, Scott went to medical school at Pennsylvania and stayed there for a general surgical internship and orthopedic training. He is vice president of clinical effectiveness and medical affairs at Riverview Medical Center.

Scott will advocate for New Jersey patient’s and physician’s rights, focusing on patients’ access to care (threatened by rising liability insurance) and a recent legal decision against managed care companies.


Isthmus LLC, 112 Lawrenceville-Pennington Road, Lawrenceville 08648; 609-620-1000; fax, 609-620-0366. Chris Robinson, CEO.

In May Chris Robinson reorganized his business and moved from 1,000 square feet at 66 Lawrenceville-Pennington Road to 800 square feet on the same street. Isthmus LLC develops products and custom machinery for the healthcare industries.

Contracts Awarded

Universal Display Corporation Inc. (PANL), 375 Phillips Boulevard, Ewing 08618; 609-671-0980; fax, 609-671-0995. Steven Abramson, president.

LG Phillips LCD has agreed to use Universal Display Corporation’s PHOLED phosphorescent OLED materials and technology for its commercial active-matrix OLED display products.

The relationship between the two firms most recently yielded the world’s first high-resolution AMOLED display built on flexible metal foil utilizing Universal Display’s proprietary high-efficiency PHOLED and FOLED flexible technologies.

Because OLEDs emit light through the use of organic materials, they need no backlight and weigh less. PHOLED technology uses phosphorescence to convert 100 percent of the energy in an OLED into light, thus saving energy.

Leaving Town

Comprehensive Neuroscience Inc., 1 Copley Parkway, Suite 534, Morrisville, NC 27560; 919-674-2120; fax, 919-674-0266. Richard Surles, senior vice president.

After four years on Tree Farm Road in Pennington, two of the three people in the office of a pharmaceutical service firm moved to the Research Triangle, joining 45 employees in the company’s Care Management Technology division.

Based in White Plains, this 300-person firm does behavioral pharmacy management systems, physician education, and some research. It also has locations in Bradenton, Florida, and Providence, Rhode Island.


Nancy Jean Alexander on April 27. She was a massage therapist.

Renee C. Martin (Renee Cohen Kessler), 79, on May 31. A forensic handwriting expert and graphologist, she founded and owned Questioned Documents Inc. and Forgery Forensics.

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