‘Business people need just in time information, relevant to them at the moment they’ve got the need,” says Katherine Kish. She and Lou Wagman co-direct Einstein’s Alley, the nonprofit organization that aims to promote central New Jersey as a hotbed of technology.

The Einstein’s Alley brand, conceived by Congressman Rush Holt, aims to highlight and promote the area’s prominence in attracting high-tech companies. On January 22 Holt helped to dedicate a Kuser Road street sign that designates Hamilton Township as an Einstein’s Alley community.

Kish and Wagman see themselves as master networkers. Wagman is a technology entrepreneur, and Kish is a marketing specialist. “Between us we make one whole mega person,” says Kish. “Our roles are collaboration, communication, and coordination.”

Both are management consultants, so they are out in the technology workplaces of the areas that Einstein’s Alley covers. When it comes to giving out “just-in-time” information, they may have an advantage over government employees, who are less likely to break free from their offices.

For instance, Wagman is president of the New Jersey Entrepreneurial Network, which meets on first Wednesdays at the Marriott Forrestal. Afterwards an entrepreneur told Wagman that he was being recruited to move the business to Pennsylvania, but that he wanted to stay in New Jersey. “I can’t seem to get anybody to help me,” the entrepreneur confided.

“Lou put on his Einstein’s Alley hat,” Kish relates. “He grabbed two women who were at the meeting representing the EDA. They were able to set up a meeting for the very next day. They pulled in Frank Keith, who runs an incubator in Camden, and Frank told him there was space for him in Camden.” Another NJEN president might have tried to help, says Kish, but “he would not have been on top of a full set of information. Whereas we are talking to everybody, amassing a full set.”

The Einstein’s Alley street sign dedication took place next to one of Hamilton’s high tech businesses, Medical Diagnostics Laboratory, which does DNA analysis.

In conversation that day with an official from MDL, Kish asked if he were hiring. Yes, was the answer, he would need to hire PhDs. Did he know about the state’s program to provide, for free, salaries for PhDs who had just graduated from a New Jersey university. No he didn’t.

“He got very excited,” says Kish, who touts this incident as an example of “just-in-time” information, says Kish. “We were absolutely at the right time. We were the right people. We understood what the man was saying. We understood the need. And in our bag of tricks we had something appropriate and relative.”

Amidst the informational clutter, Einstein Alley aims to be a yenta, matchmaking people and information. “We are not looking to create new content. We are not competing with the New Jersey Technology Council and the other membership organizations,” says Kish. “We are trying to make business owners, those here and those that could come here — aware of the wonderful resources we have.

Lack of awareness is a huge problem. At a World Usability Day conference, Claus Knapheide of Siemens was a presenter. “I just found out my company is in Einstein’s Alley,” he said that day.

At a recent technology transfer panel at George Washington University, Wagman told about New Jersey’s programs. “The people from other states were knocked out by the programs New Jersey had in place — but no one had ever heard of them,” says Kish. “There has been a terrible disconnect. Gary Rose (the state’s economic czar) is smart and has good strategy, but there are not many tactics in place yet.”

Kish says she and her partner are looking forward to their first full year. “We have high hopes for the synergy and the collaborations that we can create between the wonderful assets that we have — a wealth of resources, the best educated workforce, and a great quality of life for most people.” The next tasks — fundraising for a website and a marketing campaign.

“We have a unique pitch; we are uniquely New Jersey,” says Kish. She points to similar groups in New York who count, within their coverage, five counties in northern New Jersey. She is particularly vehement about Select Philadelphia, a Philadelphia chamber-generated organization with state and corporate funding. They have staked out six counties, including Mercer County, and they are trying to say “This is greater Philadelphia” according to Kish. “New Jersey is NOT just an extension of the New York and Philadelphia markets.”

Notoriety is everything, says Kish. A good example came from an Einstein’s Alley board member, Marty Bierbaum, head of the Municipal Land Use Resource Center. In China Bierbaum met executives who may never have heard of New Jersey, but they know a place in New Jersey, Exit 8A. “They talk about ‘8A’ with great enthusiasm,” says Kish, “and they are referring to the 8A exit of the New Jersey Turnpike. They know 8A because it is one of the logistics centers of the world.” — Barbara Fox

Einstein’s Alley, Box 276, Kingston 08528; 609-799-8898; fax, 609-799-9468. Katherine Kish and Lou Wagman. E-mail: lwagman@patmedia.net

Expansions

Bartolomei Pucciarelli LLC, 2564 Brunswick Pike, Lawrenceville 08648; 609-883-9000; fax, 609-883-9008. James Bartolomei, partner. www.bp-cpas.com

Bartolomei Pucciarelli, a CPA consulting firm, moved to its own building on Brunswick Pike in February, 2005. It occupied half of the almost 9,000 square feet, and the remaining space was leased to clients.

“In the intervening two years, our firm has almost doubled,” says James Bartolomei. The firm acquired two other practices, and with them came additional clients. “We have begun to move into the second half of the building, to occupy 6,500 square feet. We went from 10 to 18 employees and revenues have almost doubled. Our growth has been 25 percent to 35 percent per year.”

EduNeering Inc., 202 Carnegie Center, Suite 301, Princeton 08540; 609-627-5300; fax, 609-627-5330. Donald A. Deiesu, president & CEO. Home page: www.eduneering.com

EduNeering expanded to 4,300 square feet at the Carnegie Center last year. It has added 38 clients for its technology-based online training and testing, many in the life sciences industry.

“Without a doubt, by maintaining headquarters in the Princeton area, we’re able to schedule more face time with some of our key clients, who have headquarters or facilities in the central and north Jersey regions,” says CEO Donald Deiesu. “Our location remains a competitive advantage for us.”

EduNeering was named to Deloitte’s Technology Fast 500, and Deloitte’s New Jersey Technology Fast 50, both for three consecutive years.

Traf Group, 101 Grovers Mill Road, Suite 303, Lawrenceville 08648; 609-771-8480; fax, 609-771-8481. Patricia Genovay, owner and president. www.trafgroup.org

The Traf Group, an accounts receivable management company, just moved from about 7,000 square feet at 80 West Upper Ferry Road in West Trenton to 10,500 square feet in Lawrenceville. The company has two divisions, Credit America, which offers pre-collection services, and A1 Collection Service, a traditional collections agency. President and owner Patricia Genovay says the company is looking to double or triple in size.

Crosstown Moves

Spectrum Scientific Recruiters, 666 Plainsboro Road, Suite 2000-F, Plainsboro 08536; 609-936-8850; fax, 609-936-9344. Scott Nagrod, president, senior recruiter. www.spectrumscientific.com

Spectrum Scientific Recruiters moved last week from Suite 1010 to Suite 2000F at 666 Plainsboro Road to what a spokesperson termed “more efficient space.” The firm does professional search and recruitment, specializing in pharmaceutical and biotech industries.

Out of Business

DeepGreen Financial, 838 Alexander Road, Princeton 08540; 888-576-9238; fax, 216-525-4551. Saiyid (Sy) T. Naqui, CEO. www.deepgreenfinancial.com

DeepGreen Financial, an Ohio-based home equity loan company, has closed its Princeton office. The company is now closing down and its website is no longer functioning.

Deaths

G. Thomas Reynolds Jr., 61, on January 27. He was the attorney for the Hopewell and Plainsboro planning boards and a law professor at St. Peter’s College. A memorial service will be Saturday, February 3, at 4 p.m., at Nassau Presbyterian Church.

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