Corrections or additions?
These articles were prepared by Barbara Fox for the March 13, 2005
issue of U.S. 1 Newspaper. All rights reserved.
Life in the Fast Lane
Evidently worm poop is a growth industry. Terracycle, the Trenton
based firm that was the subject of a U.S. 1 cover story on November
10, 2004, is successfully making organic fertilizer from worm castings
and has landed a contract with Wal-Mart stores in Canada. As it turns
out, a family business in North Gold Drive in Robbinsville has entered
the same market.
This family business was also the subject of a U.S. 1 cover story,
this one on August 14, 2002. At that time the Richards family had
eight employees in three different companies. Now it has 16 full-time
and six part-time employees in four different companies in 50,000
The newest company, Tech-Terra LLC, offers Worm-Gold Vermiculture
Solutions with the organic soil enhancement from what is commonly
known as "worm tea," made from the feces, known as castings, of red
two-inch worms, Eisenia fotida, that replicate rapidly.
Unlike TerraCycle, TechTerra does not grow the worms. It buys the worm
castings from a California-based firm, Worm Gold, then concocts a
liquid mixture that can contain different microorganisms for different
kinds of soil. Tech-Terra’s product lineup includes solutions for
farms, vineyards, forestry, greenhouse, nurseries, landscaping, and
The company started out as a "tree and bush service" by doing soil
injections. "We are working with farms, nurseries, and landscapers,"
says Ben Box, the company manager, mentioning Lipinski’s Landscaping
as one of the clients. "We are having a dramatic impact. We are trying
help farmers in New Jersey cut fertilization as much as 70 percent." A
native of Willingboro, he graduated in 1984 from Polytechnic Institute
in Manhattan, has been a daytrader, and is also a certified soil
analyst. He says he is doing studies on disease control and insect
suppression with Rutgers and has also worked with universities and
laboratories around the world.
TechTerra has acquired three trucks, five sprayers, and is hiring. "We
are opening up production sites near the Jersey Shore and looking for
a location in South Jersey to service the farmers there," says Box.
"We can recreate soils, adding the bacteria, fungi, protozoa, and
nematodes necessary for a particular need. We also sell organic
"We are trying to make the public realize that there are lot of other
treatments other than fertilizers," says Matt Richards. His father,
Neville Richards, designs and manufactures electric surface heating
systems that prevent ashes from turning into cement at the bottom of
tanks, pipes, and coal-handling systems. That company is called
Matt Richards has a separate service business, Electric Heating
Systems, which designs electric heating systems for the post-weld heat
treating industry, for utilities, refineries, and big construction
companies that weld pipes, steel beams, and tanks.
The Richards’ son-in-law and Sarah’s husband, Kevin Wright, is a
ceramic engineer who has a company, Stratford Tile Works, that
produces art tiles on a made-to-order basis. Sarah and her mother,
Irene, do various jobs, including office administration.
Now the six Richards family members and the other employees in the
various firms are also processing worm tea.
Their larger competitor, TerraCycle, was founded in 2001 by Tom Szaky,
a Canadian who dropped out of his studies at Princeton University to
grow his new company. Because TerraCycle’s product is not only made
from waste, but is also packaged completely in waste (used soda
bottles and cast-off cartons) it is one of the first certified organic
products that is priced competitively with the leading chemical
alternatives. Szaky, 23, has more than 30 employees, has raised $1.4
million, and last month announced an order to supply his bottled
mixture contract to Wal-Mart stores in Canada (www.terracycle.com).
But the Richards aren’t worried about competition. "Our product is
better," says Sarah Richards.
Neville Richards, president. Ben Box, manager. 609-259-4140; fax,
609-259-4119. Home page: www.techterra.com
Doug Forrester has named Tom Sullivan, president of Princeton
Partners, as the manager of his campaign for the Republican nomination
Sullivan, who, like Forrester, is a West Windsor resident, has been
president and owner of the 40-year-old ad agency since 1995, when he
bought out Catherine Mathis, its founder.
A graduate of the College of New Jersey when it was still Trenton
State, Sullivan majored in both English and political science. He is
past chairman of the board for Special Olymics New Jersey and vice
president of the College of New Jersey alumni board.
Forrester, who ran for Senate in 2002, is the owner of BeneCard, a
supplemental health benefits company with headquarters at 168 Franklin
Corner Road. He called on Sullivan on Monday, March 14, just prior to
the Bergen County convention.
Forrester has won endorsements in four counties to date, while his
Republican opponents for the nomination have yet to win any. Yet,
according to the Newark Star Ledger, the race is too close to call.
Jersey City’s mayor, Bret Schundler, is Forrester’s main opponent, but
at least five other people are contending for the nomination.
Forrester and Schundler are "neck and neck" in the polls.
Given the closeness of the race, Sullivan’s marketing background may
be severely tested as he works to secure Forrester’s nomination.
Hugh Miller has expanded his full-service advertising, public
relations, and special events firm, moving from 116 Village Boulevard
to 3,300 square feet at 117 Rockingham Row.
Among Hollyrock/Miller’s more than 20 local and national clients are
the Westin Princeton hotel at Forrestal Village and Szaferman Lakind
law firm in Lawrenceville. It also has clients in the entertainment
industry, including Little Steven [Van Zandt], an actor on "The
Sopranos" who belongs to the E Street Band. In 2001 Miller created
Cavestomp! Garage Rock Band Search, which included a concert series
and compilation CD.
After graduating from Boston University and Rutgers Law School,
Miller’s first industry job was to develop product endorsements
between musicians and musical instrument manufacturers, working with
artists who belonged to, for instance, the Eagles, Bruce Springsteen’s
E Street Band, and the Moody Blues. As vice president at Grey
Advertising he had such clients as the Time-Warner Music Group, the
New York Yankees, Barbados Tourism, New York Telephone’s sponsorship
of the arts, WNEW-FM radio, Broadway and Off-Broadway shows, and
Madison Square Garden.
Madison Square Garden became his signature account, and, with clients
that also included Ruth’s Chris Steak House, the Marquee Group (now
part of SFX/Clear Channel) and EPIX (a leading professional employer
organization), he founded Hollyrock in New York.
"I’ve always rebelled against how big agencies handle accounts," says
Miller in a press release. "So I created a boutique firm with all the
capabilities of a large agency. We’re talented, personalized, and
efficient – we have no junior staff layer so we don’t have to charge
our clients for that."
He moved the firm to Princeton in 1997. His clients have included
Cablevision and The Wiz, the law offices of Stark & Stark, the CPA
firm Wilkin & Guttenplan, TRI/Princeton (formerly Textile Research
Institute on Prospect Street), Prevent Child Abuse New Jersey, the
Meadowlands Sports Complex, the National Senior Advisory Council
(NSAC), an organization dedicated to senior citizens’ issues, and
Cendant Corporation’s Days Inn.
In 2002, he, along with Dan Gaby, Al Bundy, and Shelley Spector,
formed the New Jersey Marketing Alliance, dedicated to marketing
organizations that are uniquely New Jersey.
"Hollyrock/Miller picked up several new clients in the fourth quarter
of 2004 and we were beginning to outgrow our space," says Miller. "We
wanted an office that allows us to show off the great work of our
team, and the newly designed space really speaks to who we are and
what we offer clients." KSS Architects on Witherspoon Street designed
Hugh Miller, CEO. 609-919-9292; fax, 609-919-9299. Home page:
Suite 103, Princeton 08540. Lisa P. Wildstein, attorney. 609-452-1558;
fax, 609-452-1559. Home page: www.smsm.com
Lisa Wildstein moved her law office from 5 Vaughn Drive to 103
Carnegie Center. A 1992 graduate of Penn State, Wildstein earned her
law degree from Temple and is the only attorney in this seven-person
office; other offices of the 19-year-old firm are in Austin, Chicago,
Wildstein focuses on insurance defense as well as other complext tort
and liability litigation, including personal injury and asbestos
litigation. Among her current asbestos defense cases is one in
Rochester, where she is representing a gasket manufacturer, Garlock.
W.R. Grace is the co-defendant.
Her most notorious case, a love-triangle stabbing, will have its
three-year anniversary on Friday, March 18. It seems that a couple had
established a Internet relationship with a third party, then broke off
the relationship. The third person came to the Prudential building in
Roseland and stabbed the 44-year-old husband, who is now a paraplegic.
Wildstein is representing Spectaguard Acquisision LLC, the security
company that Prudential had employed.
08542-0310. Harold A. "Chip" Jerry III, attorney at law. 609-497-0822;
fax, 609-497-0823. Home page: www.jerrylaw.com
Chip Jerry moved from 731 Alexander Road and has a new phone and fax.
His general practice focuses on corporate, real estate, civil
litigation, trusts and estates, and employment law.
Suite 200, Princeton 08540. 609-279-0800; fax, 609-279-0808. Home
Joseph Priory will move from 350 Alexander Street to Princeton
Forrestal Village as of Monday, April 4. Formerly an inhouse lawyer
for the Philadelphia Inquirer and Daily News and Dow Jones & Company,
he focuses on business/corporate, dispute resolution, and
employment/labor law, as well as real estate, wills and estates, and
Suite 200, Princeton 08540. Rhonda Duer, office manager. 609-924-0050;
Along with Priory’s office, Gordon Strauss will be moving from 350
Alexander Street to Forrestal Village on April 4. Strauss real estate,
business and corporate law, elder law, litigation and appeals, wills,
trusts, and estates, auto dealership law, and land use.
Pennington 08534. 609-818-1816; fax, 609-818-1817. Home page:
Nicholas Hegedus moved his general law practice from moved from 5
Independence Way to Pennington.
A-10, Pennington 08534. Dan Delfini, vice president marketing.
609-737-1154; fax, 609-737-1186. Home page: www.bpmp.com
Whereas some medical malpractice insurance companies have reduced
their New Jersey presence, this Arizona-based firm opened a new
Pennington office in January.
08540. Steven B. Kantor, regional vice president. 609-720-9339; fax,
A corporate fleet leasing firm based in Alpharetta, Georgia, has moved
to Roszel Road.
Guldalian. 609-882-6403; fax, 609-896-2798. Home page:
Neumed, a 20-year-old firm, moved to Ewing in December. It makes
medical diagnostic instrumentation, "point of care" products. One of
its products can accurately and automatically evaluate a patient, in
the doctor’s office, for such peripheral neuropathies as carpal tunnel
syndrome. The product, the Brevio, displays the results on a screen
and prints a report.
"No other non-invasive device offers such power and convenience for
testing the palm, wrist, elbow, and more," says the company in a
statement on its website.
08540. Jim Calvin, vice president clinical research. 609-734-0881;
fax, 609-716-1103. Home page: www.onassignment.com
Last fall John Ricciardi opened an office of a 20-year-old staffing
business that focuses on lab support and healthcare staffing. On
Assignment, Inc. places science and healthcare professionals in
short-term, long-term, and temp-to-hire job assignments.
Center, Suite 102, Ewing 08628. 877-503-5981. Home page:
An international biometric company has opened a fingerprint
certification service at Parkway Avenue to record fingerprints for
applicants to such jobs as healthcare workers and police. One of 18
similar centers in the state, it is open weekdays from 9 a.m. to 4:50
p.m. and second and fourth Saturday mornings. Most appointments are
made through the website. Sagem Morpho is based in London.
Pennington 08534-0128. 609-745-5004; fax, 609-745-5012. Home page:
Another steel distribution company has moved into the site formerly
occupied by Barbour Steel.
Suite 50, West Windsor 08550. Enzo F. Nini, vice president.
609-799-1782; fax, 609-799-5844.
Windsor 08550. Jim Keegan, supervisor. 609-275-7200; fax,
West Windsor 08550. David T. Holsman. 609-936-8225.
Sebastiano Nini Inc. moved its general contracting business to Everett
Drive last fall. Also here at this location is Nini Disposal LLC
(which does recycling, hauling, and demolition, and Princeton
Woodworking LLC, which does custom cabinetry, millwork, and moldings.
Road, Mercerville 08619. 609-588-8770; fax, 609-540-1751.
The CPA firm moved from 88 Lakedale in Lawrenceville and has a new
phone and fax.
Lawrenceville 08648. Michael D. Zinn, president. 609-921-8755. Home
The retainer-based search firm moved from 601 Ewing Street to Lenox
Drive. Zinn is a generalist but focuses on high tech, chemical,
financial services, consumer package goods, and industrial areas.
08540. Farida Mistry CPA, president. 609-924-4188. Home page:
Farida Mistry has moved from 100 Overlook. A CPA, a licensed
stockbroker and a licensed brokerage principal, she does fee-based
financial planning, tax investment planning, portfolio reviews,
college and retirement planning, or individuals and businesses
HIlls 07078. Alex Durchak, principal scientist. 973-218-2426; fax,
At the end of last year Vivometrics, now a two-person firm, moved from
100 Overlook to Short Hills. It is marketing a vest, a continuous
ambulatory monitoring device called a Life Shirt that is exponentially
more powerful than the standard cardio-measurement device (U.S. 1,
July 16, 2003). The initial market was to be for use in clinical
Cherry Hill 08002. 609-936-9400; fax, 609-936-9402. www.corvel.com
CorVel Corporation, which does case management for workers
compensation, left its office at 186 Princeton Hightstown Road and is
taking calls from its Cherry Hill office.
Christopher Finley, associate. 732-224-7066; fax, 732-224-7633.
In February the 11-person environmental firm moved from the Carnegie
Center to its own building in Red Bank, where it has 4,000 square feet
and 11 workers. Based in Atlanta, it does environmental consulting and
engineering, property divestment, and acquisition and litigation
Christopher Finley, who headed the Princeton office, is an expert on
geostatistics, the science of determining the spatial relationship of
environmental data. For instance, if a smelting plant is discharging
pollutants, the engineers could determine what metals (arsenic?
chromium?) are coming from the smelting plant versus what was already
in the ground. "We determine whether there was a pathway to the
responsible party," he says.
Eladio Alvarez, president, N.A. operations. 973-799-8570; fax,
973-755-0382. Home page: www.corigin.com
Corigin has moved from shared office space in Regus at 100 Overlook to
Newark. Based in Israel, it offered mainframe access software products
– open system retrieval solutions (U.S. 1, October 8, 2003).
The office equipment dealer moved from Eastpark Boulevard and has no
current telephone number listed in the Princeton area.
Robert & Monica Sebald-Kennedy. 609-989-5999; fax, 866-511-3175. Home
Text Excellence has moved from the Trenton Business and Technology
Incubator. It has no listed telephone number.
08540. Philip C. Efthimion PhD, president. 908-256-5033; fax,
908-781-1607. Home page: www.envimetrics.com
Philip Efthimion has changed the name of his company from E.E.I. to
Envimetrics because his products are getting closer to being market
ready. He does instrumentation based upon plasma technology to
measure, monitor and control air pollutant emissions from industrial
An alumnus of Columbia University, Class of 1970, he teaches
astrophysics at Princeton University, and his lab is on the
university’s Forrestal Campus.
08648. Eric Steck, property manager. 609-771-3666; fax, 609-771-3636.
Devon Self-Storage is now known as Extra Space Storage at this
08536. Allison Charles, partner. 609-799-7997; fax, 609-799-4576. Home
Formerly known as Areyan Technologies, this company offers
telephone-based computer support services. It has a help desk for
software and hardware problems for home and business users
609-936-4600; fax, 609-860-8034. www.barra.com
A software engineering firm, Barra Inc., was bought by Morgan Stanley
Capital International, and has moved from 3,000 feet at 101
Interchange Plaza to the Morgan Stanley offices at the Carnegie
Center. With 10 people at this location, it has software for risk
Princeton 08540. Ronald W. Averett, CEO. 609-606-3000; fax,
609-606-3297. Home page: www.princetonecom.com
Ron Averett is now the CEO at Princeton eCom and the former CEO, R.
Craig Kirsch, is executive chairman of the board. Averett has been the
president and chief operating officer since 1999, and he is now
responsible for the overall strategic direction.
Founded in 1984, the company has 145 employees on College Road and it
provides electronic payment solutions – software for remote banking.
Its clients include more than 1400 banks and 200 biller customers.
Just announced: a contract with I4 Commerce, the developer of the Bill
Me Later payment solution, to provide the CollectPay Enrollment
solution to enable electronic payments and to offer detailed online
Bill Me Later is an alternative to credit cards when paying for
purchases online or on the telephone. When customers provide only
basic, "top-of-mind" information such as the birth date and the last
four digits of the social security number, they qualify instantly for
their purchase. Then, in 14 days, they receive a bill from Bill Me
Later. They can pay the bill in full or finance it over time
The multiple scheduling options are provided by Princeton eCom’s
CollectPay Enrollment application, part of a suite of products for
billers. Merchants use it to lower customer service costs and improve
cash flow forecasting. Retail customers can use the Internet to check
their bills and payments.
08542. 609-466-9696. Home page: www.cashgauge.com
Arch Davis’s company, Cash Gauge Software, helps organizations project
their true cash position as accurately and as far into the future as
possible. Just released, CashGauge 2.0, uses accounts payable and
receivable data from any accounting system to deliver what is termed
in a press release, "the advanced insight companies need to plan their
financing needs and maximize investment income."
"The software places each invoice into a forecasted payment date
column, calculated using either the invoice due date or a projected
days-to-pay that can vary by customer and vendor. Using drag and drop
functionality, data can be moved from one projected column to another
to reflect current payment assumptions," says the press release.
"Once a realistic cash forecast is prepared, colorful graphs can be
displayed or printed in Cash Gauge to help top management see its
upcoming cash flow." Prices start at $595.
08540-6213. David Crane, president and CEO. 609-524-4500; fax,
609-524-4501. Home page: www.nrgenergy.com
NRG announced a $9.22 per share cash dividend on its preferred stock
issued December 27, 2004. The dividend is payable on March 15 to
shareholders of record as of March 1. A merchant power company, NRG
has 230 employees on Roszel Road at 211 Carnegie.
Crossroads Corporate Center, Suite 230, Lawrenceville 08648. J.
Timothy Gargaro, president and COO. 609-512-3000; fax, 609-512-3071.
Home page: www.exideworld.com
Earlier in February Exide said it would issue $350 million in senior
notes to pay some of its debts and provide greater liquidity. The
notes would be due in 2013 and will require an amendment to the senior
credit agreement. This office is the corporate headquarters for the
manufacturer and recycler of batteries for autos, boats, RVs, and lawn
and garden tools.
Malhotra. 908-864-0902; fax, 908-864-0903. Home Page: www.ardem.net
Ardem has landed a $600,000 multi-year contract with Miami Dade
County, Florida, to scan and extra data from medical service records.
In addition to scanning and data extraction it also does digital and
Road, Suite 11-236, West Windsor 08550. Greg Harris, president.
888-256-0982; fax, 888-925-7366. Home page: www.kidzmail.com
The Internet Venture Group moved from a shared office at Carnegie
Executive Center to a mailbox address. It offers multiple E-mail
servers for families with different levels of security for children
(U.S. 1, March 31, 2004).
Lawrenceville 08648. Norman Proulx, president and CEO. 609-919-1931;
fax, 609-919-9409. Home page: www.gynetics.com
After certain assets of Gynetics were sold last year to Barr
Laboratories, Gynetics continues to have a small back office operation
at Lawrence Commons only to deal with shareholder issues, says CEO
Norman Proulx. The company developed and marketed drugs and devices to
advance women’s health. With the encouragement of the Food and Drug
Administration, it had developed and marketed the first emergency
contraception regimen (U.S. 1, June 17, 1998).
08611. Veronica Lett 609-392-7257; fax, 609-392-7236.
Veronica Lett seems to have closed the collections agency that she
opened last year (U.S. 1, February 18, 2004). It has no current
telephone number. She did debt collection for small businesses,
focusing on high risk credit.
Kingston 08528. Daniel P.T. Thomas, president. 609-921-6588; fax,
609-921-6516. Home page: www.chameleon-inc.com
After four years in Princeton Dan Thomas has apparently closed his
pharmaceutical communications business. The Princeton area directory
lists no phone number (U.S. 1, August 26, 1998).
Corrections or additions?
This page is published by PrincetonInfo.com
— the web site for U.S. 1 Newspaper in Princeton, New Jersey.