NonProfit TMex

OM Solutions

From Employee To Entrepreneur

Contracts Awarded

New in Town

Crosstown Moves


Management Moves


Corrections or additions?

This article by Barbara Fox was prepared for the September 17, 2003 edition of U.S. 1 Newspaper. All rights reserved.

Life in the Fast Lane

Freon used to be one of the country’s major disposal

problem, but laws were passed in 1992 to make it illegal to


flush out chlorofluorocarbons (CFCs) from a refrigerator, and now

everyone knows what to do.

Computer equipment is the current disposal dilemma. An estimated 215

million computers will be discarded over the next three years, each

containing from two to eight pounds of lead that will end up in the

waste stream — unless individuals and corporations recycle their

computers or have them cleansed of toxic materials before disposal.

For almost five years a struggling nonprofit, Trenton Materials


has been trying to recycle and cleanse Central New Jersey’s electronic

extras (see following story). Founded in 1998 by Carol Royal, the

nonprofit takes donations of electronic equipment, office furniture,

medical equipment, and building supplies and makes them available

to the public for only the handling fees. It had been self supporting,

in part thanks to a benevolent landlord, but under a new landlord,

the rent has been raised. The current co-directors, Geri LaPlaca and

Cheri Stewart, are hoping to get government funding and private grants

to get the money needed to make their move.

Meanwhile a much bigger company, a public firm called WindsorTech,

has opened at Lake Drive in Hightstown with a similar purpose —

equipment recycling and remarketing, as well as data security.


does on a big scale part of what Trenton Materials Exchange does on

a small scale. Whereas Trenton Materials Exchange employs volunteers

to strip computers of data and programs before they are resold,


does this on an assembly line.

Five partners chipped in a total of $900,000 to start WindsorTech,

among them the 41-year-old CEO Marc Sherman. His parents had a scrap

metals company in Trenton, and he went to the proverbial school of

hard knocks. He had worked for a company similar to WindsorTech, but

— in a situation similar to Greg Lazzaro’s and Stephen Cooper’s

(page 43) — the parent company closed it down. He established

the company in Hightstown to be near potential clients and to the

ports, and he commutes from Palm Beach.

The company’s very ambitious plans include taking over the field.

"We would love to roll up the industry," says Robert Jackson,

vice president of investor relations. "like Waste Management


the waste business in the 1990s. We think with the business model

we have, the infrastructure we have built, and our collective


with mergers and acquisitions, we have a great chance of consolidating

the data security and environmental compliance industry."

Last year Sherman and WindsorTech partner David Loppert engineered

a reverse buyout with a public firm, Delta States Oil. For weeks


has been saying the SEC permission will come "any day now"

to trade on Nasdaq’s over the counter bulletin board. But Jackson

is still waiting. The marketmaker in this stock is going to be


an Idaho-based firm that has worked with Jackson on similar reverse


Why does WindsorTech need to be a public company? Because it is


such sensitive information. WindsorTech’s service is to scrub the

hard drives and provide an airtight environmental audit trail, so

that, down the road, corporations will not be held liable for what

happens to that computer. Being a public company, says CEO Sherman,

will add an extra shine to the impeccable reputation that Windsor

Tech needs.

WindsorTech’s audit report and certificate of disposition includes

function, condition, configuration, fair market value of sold or


items, and whether sold to international market place whole or in

parts. Cost per computer, including keyboard, mouse, monitor, and

CPU: $11.50.

That’s not a lot of money, so for Windsor Tech to make money, it must

work at high volume. Eight computers on a pallet get loaded onto a

conveyor system, and cables are plugged into each parallel port. The

software kicks in and gathers data on the manufacturer, serial number

processor speed, memory available, network cards, CD-Rom, CD-rewrite,

and so in. That information is processed as a batch as pallets move

along and are put into racks for resale. "We have redundant record

keeping, with the data maintained at our facility and sent back to

the corporation," says Jackson.

Equipment that doesn’t work and is broken down takes a different audit

trail. WindsorTech pays WasteManagement 45 cents a pound, or about

$10 per monitor, to separate out toxic materials and send them to

a special landfill.

Most of the computers are sold either whole or as parts to developing

nations, less tech savvy than the United States. WindsorTech either

gets a commission as the middleman or accepts the computers for


to a charity.

"Fortune 500 companies are more concerned that the equipment is

free of any sensitive data and removed from service in a proper


from an environmental standpoint than about getting money back for

the computers," says Jackson.

In the newest program, Charitable Technology Exchange, WindsorTech

takes donated PCs, cleanses them, and sells them. The donor gets the

tax benefit and the audit trail, and the charity gets the cash.

Most of WindsorTech’s personnel, including founding

partners Ed Cummings, Carl Saracino, and Mike Sheerr, had worked for

Intellisale, a remarketer of excess and off-lease computer equipment

in North Jersey, or its parent company, Palm Beach-based Applied


Solutions (ADS).

After ADS closed Intellisale down to focus on life sciences businesses

and digital tracking, Marc Sherman took six months off to assess what

went well and what did not go well, and he started fresh.

Intellisale had gotten into selling computers to retail clients on

the Internet, but Sherman chose to concentrate instead on data


and environmental compliance. He leased the warehouse on Lake Drive

in October, 2001, and now 15 to 20 of the 27 employees work there.

The remainder work from Florida.

At its peak the warehouse will be able to process 30,000 computers

a month, but its automated system came online only at the end of last

year, and it is working nowhere near capacity now. In fact,


has just two corporate asset management contracts, one with Lockheed,

another with a northeast-based energy company.

Can one’s conscience be clear when old computers are made ready to

send to eastern Europe or Africa? Not quite. People there may not

care about green recycling.

It’s an "end of life" issue. "In the United States, we

probably began worrying about this only 10 years ago. and our


was vastly advanced from what the developing nations have now,"

says Jackson. "The fine line we try to walk is between


the worldwide environment and allowing developing nations access to

the technology they would otherwise not be able to afford."

— Barbara Fox

WindsorTech Inc., 70 Lake Drive, Hightstown 08520.

Marc Sherman, CEO. 609-426-4666; fax, 609-426-4543.

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NonProfit TMex

Trenton Materials Exchange operates a year-round


drop-off and refurbishing program. In conjunction with the Mercer

County Improvement Authority, it is collecting computers this


September 20, at Bakers Basin. A similar collection last Saturday

in Princeton brought an unexpectedly large response — two


totaling 20,000 pounds.

Working computer systems are refurbished and distributed at no cost

to children, people with disabilities, and older adults of limited

means. Very dated and broken equipment is sent to a licensed


for recycling in an environmentally appropriate, safe manner.

The organization’s lease is supposed to expire on September 30, and

it is looking for funds to move.

Trenton Materials Exchange, 800 New York Avenue,

Box 693, Trenton 08604-0693. Geri LaPlaca, co-director. 609-278-0033;

fax, 609-278-4900.

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OM Solutions

After almost four years in a corner store at Princeton

Shopping Center, the site of the former Clancy Paul store, Radhey

Gupta moved his four-person computer business, OM Solutions, to


Park. The space is the same, 1,100 square feet, but the new space

is more efficiently configured, and many of his customers are in



OM Solutions is an authorized dealer for Dell, IBM, and Hewlett


computers, Kingston memory, ViewSonic monitors, and SonicWall


The advantage in ordering through the store rather than from the


is that OM Solution unpacks the box, checks your purchase to be sure

it is working, and custom configures it. If you want Adobe and virus

scanner on your harddrive, OM buys them and installs them.

"We have more than 2,000 customers," says Gupta, who is proud

of the service he offers, "and we have lower overhead. We match

all big store prices, and we also do home setup and delivery."

OM sells printers, servers, scanners, fax machines, and PDS systems

and all supplies. It offers hourly and monthly service contracts,

inhouse and onsite repair, data recovery, network installation,


and web design/hosting. One on one training costs $89 an hour.

Gupta graduated from Delhi University, Class of 1977, and went to

Monmouth College for a master’s in computer science. Until four years

ago he was an IBM project manager for software development in West

Orange, and he took over the computer store business, buying it from

Clancy Paul and changing the name, when he was 43. His daughter is

a recent graduate of New York University’s business program, and his

son is studying to be a biomedical engineer at Johns Hopkins.

Gupta’s mantra: to have no hidden costs to surprise customers. And

OM is "green-minded." When it replaces a customer’s computers,

it offers to take the discards to be recycled at Trenton Materials


OM Solutions, 415 Wall Street, Princeton 08540.

Radhey Gupta, owner. 609-683-0060; fax, 609-683-0071. Home page:

Top Of Page
From Employee To Entrepreneur

Just two years after Surendra Chaturvedi, right, moved

from Kansas to Princeton to work at Orchid Biosciences, the company

downsized and he lost his job. So he started his own company, Primesyn

Lab Inc., and he moved to 515 square feet at Princeton Corporate Plaza

this past spring.

"Changing from being a scientist to being an entrepreneur —

managing the lab, looking for the market, talking to the customers,

bringing everything together — is a challenge," Chaturvedi


What helped was growing up in Mumbai, India, where his father had

real estate and apparel manufacturing businesses. "I have a


gene in my blood," he says. "And I have had business courses

in the past, so I know how to manage a project."

Thanks to the alternative program offered by the state unemployment

office, he has also been able to take courses in accounting and


at Mercer County Community College. Available to unemployed people

who want to be entrepreneurs, these courses are an approved


to pounding the pavement.

Chaturvedi graduated from Bombay University, Class of 1979, earned

his PhD from the University of Oklahoma, and did post doc studies

at Northwestern with Robert Letsinger, known as "the father of

the gene machine." He worked at a contract chemical manufacturing

company in Kansas and at Applied Biosystems in the Bay Area of


before coming to Orchid in 2000.

His two-person company is a specialized lab to make difficult and

unusual DNA for diagnostics and pharmaceutical companies. Among his

clients are Orchid Diagnostics in Stamford, Connecticut, and he is

working on a collaborative grant-funded project with a researcher

at Cornell. His wife, Kalpana, works for Janssen Pharmaceuticals,

and they have two children in the Princeton schools.

Primesyn Lab Inc., 1 Deer Park Drive, Princeton

Corporate Plaza, Suite H, Monmouth Junction 08852. Surendra


owner. 877-774-6303; fax, 732-274-0907.

Top Of Page
Contracts Awarded

Cody Eckert & Associates PA, 191 Clarksville Road,

Princeton Junction 08550. 609-716-8500; fax, 609-716-8686.

Cody Eckert designed the East Windsor Senior Center

that will be dedicated on Sunday, September 21, at 2 p.m. on Lanning

Boulevard. Presbyterian Homes of New Jersey donated three acres on

Lanning Boulevard for the center, and the $1.8 million cost was paid

for by grants and donations. Uliano Construction did the building,

and Warren Buonanno was the project architect. Eckert’s firm also

designed the county veterans’ home being constructed on the grounds

of the Mercer County Geriatric Center.

East Windsor’s new 10,825 square feet has a large multi-purpose room

with a recessed stage and adjoining kitchen; it leads out to a deck

with table and chairs. Also included are rooms for computers, arts

and crafts, games, reading, health screening, and a television lounge.

"We’re known for our ability to use color in an analytical


says Eckert. She points out that colors in each room were selected

for their psychological effect, to enhance the activity.

Much thought was given to how the multipurpose room would function."It

is centrally located and has a good-size lobby so that large groups

can mill about on their way to various functions," says Buonanno.

"We used changes in ceiling heights to add interest to a one-story


The lighting feels soft and comfortable but provides high levels of

illumination for senior citizens who may have vision problems."

Church & Dwight Co. Inc. (CHD), 469 North Harrison

Street, CN 5297, Princeton 08543-5297. Robert A. Davies III, chairman

and CEO. 609-683-5900; fax, 609-497-7177. Home page:

Church & Dwight will soon own more toothpaste. It has bought the oral

care brands of Unilever in the United States and Canada for $104


in cash plus additional payments based on performance. Church &


Lakewood plant will manufacture the acquired toothpaste brands.

Included in the sale are Pepsodent and Aim (positioned as


brands), and the Mentadent brand of toothpaste and toothbrushes


as "serious" tooth care, plus exclusive licensing rights to

Close-Up toothpaste. These brands brought $61 million for the first

six months of the year. The deal is expected to close by the end of

this year.

The deal would triple the company’s unit sales and more than double

dollar sales within the U.S. oral care sector, says Robert A. Davies,


Top Of Page
New in Town

Drury Capital Inc., 47 Hulfish Street, Suite 346,

Princeton 08542. 609-252-1230; fax, 609-252-1240.

Drury Capital, an asset management firm, has established an office

at 47 Hulfish Street.

Top Of Page
Crosstown Moves

White Hound Advertising, 234 Nassau Street,


08542. Adam Ash, president. 609-921-0222; fax, 609-921-0292.

White Hound Advertising has left its offices at 234 Nassau Street.

Adam Ash, the agency’s president, says his shop is still in business,

but declines to provide a new address.

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Liberty Communications Network, 50 Millstone Road,

Windsor Corporate Park, Suite 110, Cranbury 08512. Glenn Kapuscienski,

general manager. 609-918-9400; fax, 609-918-9411. Home page:

Adding to its current 4,446 square feet, Liberty Communications


signed a five-year lease for an additional 3,022 square feet at


Corporate Park. The firm, a Cardinal Health Company, was represented

by Thomas Romano of Buschman Partners, while Sab Russo and Matt


of CB Richard Ellis represented the owners, GMH Capital Partners.

Top Of Page
Management Moves

Cytogen Corporation (CYTO), 650 College Road East,

Suite 3100, CN 5308, Princeton 08543-5308. Michael Becker, president

and CEO. 609-750-8200; fax, 609-452-2476. Home page:

Last week Cytogen sold its right to collect royalties on a treatment

for ovarian cancer to a British firm, Antisoma, for $500,000. Earlier,

it appointed Christopher P. Schnittker as the new chief financial

officer, president, replacing Lawrence R. Hoffman, who resigned in

December. Schnittker is a certified public accountant who most


had been CFO of Genaera (formerly Magainin Pharmaceuticals).

Top Of Page

Tod Hamilton Herring, 77, on September 8. Retired as a

professor at the College of New Jersey, he helped found the Trenton

Computer Festival.

Diane Lynn Cartwright 45, on September 10. She was an

LPN and hospice nurse at Princeton Medical Center and a charge nurse

at Applegarth Nursing Home.

Wesley P. Townsend, 60, on September 6. A research


who helped develop the first touch screen, he worked at AT&T Bell

Labs and Lucent Technologies.

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