When a woman enters Lace Silhouettes Lingerie, she’s not just a shopper, she’s a guest. Customer service has been at the forefront of the store’s philosophy since Karen Thompson founded it in 1988. And its Palmer Square shop has been one of Princeton’s best kept secrets for the past 11 years.

"We’re very service-oriented and understand people’s needs, and we try to match them to what the industry makes," Thompson says. To match customer demand with the latest lingerie styles, employees make annual trips to shows in New York.

These trips are just one aspect of the intense training Lace Silhouettes’ bra fitters receive. "Staff go through many hours of training, initially working with one of our veteran bra fitters," Thompson says. "Some of our fitters have been fitting for 20 years, and they’ll be paired up with someone new to the company."

Because of the emphasis on training and customer satisfaction, you can expect thorough, personal service from the moment you step into the store, whether you’re looking for one specific bra or a whole new bra wardrobe. You’ll be expertly measured and shown to a fitting room, where bras to try on will be brought to you.

Thompson takes pride in the depth and breadth of experience gained through 23 years in the bra business. The benefits of working with highly knowledgeable and experienced staff shine through for women who discover how much better they feel when their bras are the proper sizes and shapes for their body types.

Thompson suggests that guests of the store take advantage of the free bra fittings Lace Silhouettes offers. Guests can make an appointment in advance or simply walk in to the store. Depending on the type of bra wardrobe you’re looking to develop, the fitting can take up to an hour.

The hour is well worth it. "It’s very life changing for women, especially full-busted women," Thompson says. Once they’ve been properly fitted, women tend to be more confident because they’re more comfortable and look better.

"When they leave, their intention is to throw the bra drawer out."

Visit Lace Silhouettes Lingerie at 33 Palmer Square, Princeton, NJ; Peddler’s Village-Shop #30, Lahaska, PA; 429 Washington Street Mall, Cape May, NJ. 609-688-8823. To shop online, visit www.lacesilhouetteslingerie.com Follow Lace Silhouettes on Facebook: facebook.com/LaceSilhouettes.

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