Corrections or additions?
These articles by Teena Chandy and others were published in U.S. 1 Newspaper on
March 3, 1999. All rights reserved.
Video stores store can be taken to court for giving
information to a third person about the titles you rented. Laws guarantee
your right to privacy with regard to the videos you rent but not when
it comes to the Internet, says Jason Catlett, founder and CEO
of Junkbusters Corporation, a virtual corporation whose mission is
"to free the world from junk communications."
Anybody who wants to can track down where you are and what you do
on the Internet with impunity, says Catlett. "There is a discrepancy
in the existing online laws." Catlett will speak on "Internet
Privacy: Right or Contradiction" at Princeton University’s Woodrow
Wilson School of Public and International Affairs on Tuesday, March
9, at 4:30 p.m., in Robertson Hall, Bowl 5.
Catlett majored in computer science at the University of Sydney, Australia,
in 1981, and got his Ph.D. in the same field. He taught courses in
technology and privacy at the University of Sydney until he moved
to the United States in 1992 to work at AT&T Bell Laboratories. Catlett
founded Junkbusters in 1996. The website is a comprehensive collection
of information about junk messages and how to stop them. "We want
everyone to know how to enforce their right to be left alone,"
At the seminar Catlett will discuss privacy rights in cyberspace,
whether those rights can be enforced, and what individuals and governments
can do to protect privacy in the age of the Internet. The laws regarding
Internet privacy are weak, says Catlett. "The only way to protect
privacy on the web is to be anonymous." Junkbusters provides software
and information on how to achieve this anonymity at http://www.junkbusters.com.
Catlett is currently leading a boycott against Intel. "Intel has
a new chip called Pentium 3 that has a unique number by which you
can track down where people went on the Internet," says Catlett.
As an Internet privacy advocate, he has been actively involved with
organizing a boycott of Pentium products for the recall of this chip.
"Online privacy is going to be the most important issue in the
next decade," says Catlett. "The information environment is
mostly going to be Internet based and protecting your privacy on the
web is going to be critical."
— Teena Chandy
If you are worried about Internet privacy and who is
monitoring the browser of your home computer, be even more aware of
someone looking over your shoulder at work. Tools for enhancing employee
productivity — such as E-mail, voice mail, and Internet access
— have created new reasons and opportunities for employers to
more closely monitor the workplace activities of their employees,
says Steven M. Berlin of the law firm of Buchanan Ingersoll
PC, and a resident in the firm’s College Road office. "These tools
come with the risks of increased stress and reduced privacy for employee."
Electronic monitoring of E-mail, Berlin has told the media, could
expose an employee’s plan to leave the company and take proprietary
information, or expose the theft of the employer’s trade secrets.
If the theft of trade secrets is discovered after it has occurred,
electronic monitoring may help identify the scope of the information
But misuse of employer E-mail systems and Internet access can expose
an employer to liability. It could be grounds for sex, race, or other
Berlin cautions that employees "have privacy rights in the workplace
which have their genesis in Constitutional law. Certain federal and
state statutes also define the scope of legal electronic monitoring
in the workplace."
A national survey on E-mail privacy conducted by Opinion Research
Corporation International for Accountants On Call, the global employment
agency for accounting and finance personnel, revealed that more than
half (56 percent) of employed Americans feel the E-mail they compose
and receive at work should be private between the writer and the recipient.
However, 41 percent of American workers who use E-mail at work believe
their employer has the right to review their electronic mail. The
survey also showed that the belief that E-mail in the workplace should
be private was stronger among younger workers and those with lower
Although the law may allow an employer to monitor electronic communication
in certain ways, the decision to do so is a business one, says Berlin.
"Factors for the employer to consider include what effect will
workplace monitoring have on the morale of the workforce? Will employee
creativity be stifled? Will monitoring create an `us versus them’
Berlin offers some advice for employers: "If the decision is to
monitor, use the least intrusive monitoring measures necessary to
meet the monitoring goals. Obtain employees’ explicit written consent
to workplace monitoring or written acknowledgement of receipt of an
employee handbook containing the workplace monitoring policy."
"Be responsible," Berlin says to employees. "Don’t attempt
to obtain information that an employee would have no legitimate reason
to possess. Don’t share private information about an employee to someone
who does not have a legitimate business reason to know the information."
The web provides the most truly measurable marketing
medium, says Paul Haigh, partner and vice president of InfoFirst
Inc., a Research Park-based Internet company that provides specialized
web usage analysis and reporting services. "You can quantify in
very exact terms the effectiveness of your E-commerce investment."
Haigh will be talking about "How to Measure and Improve the Success
of Your E-commerce Investment" at the Electronic Commerce and
Networking Seminar presented by Technology New Jersey on Tuesday,
March 9, at 8 a.m. at the DeVry Institute on 630 Route 1, New Brunswick.
The mid century department store magnate John Wanamaker once said:
"Half the money I spend on advertising is wasted, and the trouble
is I don’t know which half."
You can measure not only quantity on the Internet, but also quality,
says Haigh. "Besides recording the number of impressions made
on a website, you can also determine the amount of time the visitor
spent on the site, whether he or she visited the key pages, and whether
it was a productive visit that led to the purchase of the product."
Successful online marketers are tapping the web’s unparalleled potential
for measurable, analysis-driven marketing, enabling them to make real-time
decisions that impact the return on their E-commerce investments,
Haigh graduated from the University of Liverpool, UK, with a BA in
English Literature. Prior to InfoFirst, Haigh worked for Princeton
Partners, where he specialized in the design and development of business-focused
web sites and web applications. "I have a marketing background
that I directed to the Internet," says Haigh.
A successful website can be determined by the return in revenue generation,
says Haigh. The number of impressions on a website don’t necessarily
mean it is a good investment. Very often sites with the most number
of hits are the least effective, says Haigh. The visitors get to the
homepage and browse no further. They often get there after seeing
a banner advertisement for the website elsewhere and realize that
it was not what they were looking for.
Where you place your banner advertisements is also critical, says
Haigh. Reports detailing the number of impressions on the site should
not be the only criterion while placing banner advertisements on the
web, warns Haigh. "They can give you no idea of the quality of
Successful E-commerce companies use the process of "web mining"
to maximize their return on investment, says Haigh. Web mining is
the process of digging deeper into the information that can be derived
from the usage statistics of a website. "This can help marketers
understand the types of visitors and build a demographic profile of
the most valuable visitor," says Haigh, "and tailor the website
and marketing programs to suit those valuable visitors."
The web mining process allows the marketer to provide the sales force
daily sales leads reports that detail key information received from
web analysis, says Haigh. The web’s effectiveness can be maximized
by "correlating the web usage data with other business data like
customer profiles, commercial data base, and sales leads data base."
There is a proliferation of E-commerce investments on the web, says
Haigh. "Web analysis can give you a true understanding of which
ones are effective and which ones are not."
— Teena Chandy
To focus on your customer is a very basic tenet, says
Josephine K. Ottman, but too many web developers overlook that
tried-and-true path to success. Ottman is one of four partners in
the Ridge Group, which has as its mantra "Making the Web Work
for You." She is also the founder of the New Jersey chapter of
the Association for Internet Professionals (AIP) and has set the inaugural
meeting for Wednesday, March 10, 6 to 8 p.m., at the Sarnoff Corporation.
J.P. Frenza, author of "Web and New Media Pricing Guide"
and "Buying Web Services: the Survival Guide to Outsourcing,"
published by John Wiley & Sons, will discuss "What Clients Really
Want from Their Web Developer: the State of Web Outsourcing Today."
Admission is free, but for information contact Ottman at The Ridge
Group, 154 Prospect Avenue, Princeton 08540, 609-924-8865; fax, 609-924-9636,
An alumna of Middlebury College, Class of 1977, she has an MBA in
finance from Columbia and has held marketing positions at Home Box
Office, was corporate marketing vice president for Thomson Financial
Services, and directed internet business strategy and product marketing
for three electronic product lines at Dow Jones Interactive Publishing.
Ottman was also acting vice president of marketing and product management
for AdOne, a web-based classified ad company. Her partners in the
Ridge Group, Russell Iuliano, Rich LaFauci, and Dick
Carney, are based in Boston and San Francisco and have worked at
Ziff-Davis, McGraw Hill, Information Access Company, and First Call.
Founded in 1994 AIP is billed as the largest and fastest growing professional
association in the industry (http://www.association.org. It
offers networking, job resources, technology updates and discounts,
social events, and special interest groups. Its accreditation council
has issued the first of several planned Internet industry certifications,
the Technical Level 1 specification. Last month it published its first
semi-annual compensation and benefits report, available to members
free and for sale at http://store.association.org.
Figure out how the visitor wants to use your site, says Ottman. "Often
clients are so enmeshed in their business that they have difficulty
seeing their business from their customer’s perspective." Ottman
offers these suggestions for creating and managing a company’s website:
creep’ is usually what goes wrong," says Ottman. "The project
gets bigger, and that’s what contributes to it being late. When you
show your website demo, everyone — whether bosses or investors
— wants to add more functionality."
up to that standard. If a new suggestion is "on point" to
the objective, build it. If it is just "nice to have" it goes
on the Revision Two list. "And by the time you get to the Rev
2 list," says Ottman, "other things will have become more
and hold everyone to that commitment," says Ottman. One way to
be sure your project stays on track is to price it on a project basis,
not an hourly basis. "Make sure you really understand what the
scope is and what it includes," she says.
same in new media projects as it is in traditional consulting projects.
"Most websites or online services need to do only one or two things,"
says Ottman, "but they usually try to do 10 things and do them
what the visitor wants to do most of the time and make that easy to
do. Focus on satisfying the 80 percent of the people. If you try to
do it all, you will mess up what you are trying to do for the 80 percent."
"But in a corporate setting people have a hard time saying a particular
division’s information is less important." Which is why they need
To have a career in the hot new area of bioinformatics,
says Michael Liebman, you need to be more than a computer programmer.
"Bioinformatics is more than running software," he says. "That’s
the technology. The goal is solving complex problems." Too many
schools are turning out programmers who want to be bioinformatics
experts, he says. "You have to be trained for problems that will
go into the clinical area."
Liebman will be a panelist at the Rutgers Computer Science open house
on Friday, March 5, at 9:30 a.m. in the CoRE Building on the Busch
campus. Rutgers is highlighting its leadership role in bioinformatics,
which applies computer science methods to problems of biological discovery
and also includes research in such areas as applied mathematics, molecular
biology, and biophysics.
Nick Cozzarelli, professor of molecular and cell biology of
the University of California at Berkeley will give the keynote presentation
on computational biology. Experts from business and industry will
join scientists from Rutgers, Princeton, and the University of Pittsburgh.
Rutgers scientists on the rostrum include Helen Berman, Martin
Farch-Colton, Casimir Kulikowski, Ronald Levy, and Guy Montelione.
Liebman has organized the program in that area at Northwestern University,
and he is director for bioinformatics at Wyeth-Ayerst, based in Radnor,
Pennsylvania (E-mail: firstname.lastname@example.org). An alumnus of Drexel
(Class of 1970) and Michigan State, he will speak on the role of computer
science departments in bioinformatics education and training.
In addition to computer literacy and scientific literacy, Liebman
believes the following should be requirements for entering the bioinformatics
to be used. "Bioinformatics is focused on genomics now, producing
a lot of targets, but they are not validated targets. That’s where
the value will come and that needs a lot of clinical experience."
someone trained in science, you might not get exposed to that, but
it helps to facilitate the transition."
"Someone with an engineering perspective can understand large
scale systems. The biological systems are complex processes, not just
and engineers should take a little chemistry or biology.
The all important salary question is deceiving. With a bachelor’s
degree you would start at probably $40,000 to $45,000 in a big company.
A PhD without much experience is making $70,000 and $80,000. A PhD
with an MD is making more than $100,000
That may sound "average" now, but look to the future. "This
industry isn’t that old," says Liebman. There are so few people
in the field now, that new entries have an unusually a clear field
to the top executive spots in the future. Says Liebman: "This
industry isn’t that old."
Future scientists can lobby their parents to take them
to the Community Science Day and Open House set for Saturday, March
5, 11 a.m. to 3 p.m., at Hopewell Valley Central High School on Timberland
Drive in Hopewell.
Hands-on science experiments and demonstrations ranging from biology
and chemistry to environmental ecology and physics will be geared
for families with children from kindergarten to sixth grade. The day
will particularly celebrate science equipment purchased with a $50,000
grant from Bristol-Myers Squibb.
"We have a mission to improve the educational experience of students
in the Hopewell Valley School District," says Joe Montemarano,
an officer of the foundation who is also director of industrial liaison
at Princeton University’s POEM Center. "Corporations and government
organizations have been invited to share their perspectives on science
education for today and into the new millennium," says Montemarano.
Congressman Rush Holt, a long-time Hopewell resident, is also
likely to be in the crowd.
Who are doing these experiments? Everyone from prize-winning scientists
to high school students, plus parents and volunteers from industry
and government. Call 609-737-0105 for information.
That very Saturday at 9:30 a.m. teenage scientists can learn about
marine biology as part of the "Science on Saturday" series
at Princeton Plasma Physics Laboratory on the Forrestal Campus. "Ocean
Observatories Off the Coast of New Jersey, What Can We See?" is
the topic for Oscar Schofield of the Rutgers University Institute
for Marine and Coastal Sciences. The following week, on Saturday,
March 13, Anita Russell of Bristol-Myers Squibb speaks on "The
Birth of a Drug. The science series is geared toward high school students,
but all are welcome. Registration is on-site prior to each session,
and it is free. Call 609-243-2121.
The College of New Jersey celebrates Women’s History
Month with a series of "Women in Science" lectures. Sandra
Harding, professor of education and women’s studies and the director
of UCLA’s Center for the Study of Women, will give a lecture on "Women
and Science: Objectivity Issues" at the Music Building Concert
Hall on Thursday, March 4, 3 p.m.. The Women in Science series continues
with a lecture by Shirley Tilghman, professor of molecular biology
and chair of the council on Science and Technology at Princeton University,
on Monday, March 8, at 2:30 p.m.
On Thursday, March 11, at 3 p.m., Helen Burman, a chemistry
professor from Rutgers, talks about "35 Years as a Crystallographer."
Jean Taylor, a Rutgers math professor, will present a lecture
"Women in Mathematics: 1969 versus Now" on Monday, March 22,
at 11 a.m. The last lecture of the series, "So Many Galaxies .
. . So Little Time" will be by Margaret Geller, professor
of astrophysics from Harvard on Wednesday, March 24, at 2 p.m.
The Women and Science series is free and open to the public. Call
Patty Karlowitsch at 609-771-2539 for locations.
<B>Iris Chang of Princeton will be one of the six
New Jersey women honored with Douglass College’s prestigious New Jersey
Women of Achievement Awards on Monday, March 8, at 5 p.m. at Neilson
Dining Hall on the Rutgers’ Douglass campus in New Brunswick. Penelope
E. Lattimer, chairwoman of the New Jersey State Council on the
Arts, will be the keynote speaker. Tickets are $15 each. Contact Viola
Van Jones at 732-932-9603 for more information.
The retired vice president of American Re-Insurance Company, Chang
has managed worldwide systems development and implementation. In 1991
the National Association of Insurance Women named her Outstanding
Achiever of the Year. A native of China, Chang helped establish the
Chinese Cultural Exchange Collection at the Plainsboro Public Library,
where she is a board member.
Created in 1981 by Douglass College, the college for women at Rutgers,
and the New Jersey State Federation of Women’s Clubs, the state’s
largest volunteer organization, the awards honor women whose leadership,
courage, humanistic contributions, philanthropic activities, community
service, professional commitment, or other achievements have distinguished
The other honorees are:
State Senator Diane Allen of Edgewater Park, state senator from
the 7th district. An Emmy Award-winning former news anchor, she led
a successful legal battle for women’s rights after suffering age and
sex discrimination herself. Gail Mowry Ashley of Stockton, the
first full professor of geological sciences at Rutgers, is also president
of the 15,000 member Geological Society of America. Elizabeth Christopherson
of Harding Township is New Jersey Network’s first female CEO. Dianne
Mills McKay of Mount Holly, is chairman of the New Jersey Advisory
Commission on the status of Women. Mickie McSwieney of Allenhurst
is program coordinator of Brookdale Community College’s Displaced
Six Princeton area companies — Novasoft Information
Technology Corp., Logic Works Inc., Commtech Corporation, Simstar
Inc., i-Stat Corp., and T/Mac Inc. — were among the 20 New Jersey
companies selected to receive the 1998 National Fast 500 awards. The
awards, sponsored by Deloitte and Touche LLP, recognize the country’s
fastest growing technology companies and were presented last Thursday,
Novasoft Information Technology Corp., moving soon to 4014 Quakerbridge
Road, is involved with E-commerce, migration and outsourcing applications,
year 2000 conversions, and training. Founded in 1993 as a conversion
company for computer language and database with six employees, Novasoft
now has over 220 employees worldwide, with operations in Europe and
India. "Our goal is NASDAQ by 2000," says Neil Bhaskar,
CEO. Four of the star employees — Cawas Desai, Joseph Donnelly,
Heather Winkler, and Nilesh Kedia — each got a Mercedes
Benz at a retreat in Atlantic City in January.
Commtech Corporation, is based at 2555 Route 130 South. This modem
manufacturing company is owned by Frank Fawzi.
The diagnostic blood analysis equipment manufacturing company, i-Stat
Corporation, is based at 101 Windsor Center Drive in East Windsor.
i-Stat’s systems are in use in health organizations including VHA,
Kaiser Permanente, and Premier, and is traded on NASDAQ as STAT. William
P. Moffit is president and CEO, the company has 120 employees at
its East Windsor facility.
SimStar Digital Media, a digital media and engineering firm located
at 1 Airport Place in Skillman, services healthcare clients with Internet,
intranet, and CD-ROM products. Headed by David Reim the firm
develops and delivers services for the pharmaceutical industry in
five areas — patient education, physician education, brand promotion,
sales force training, and internal systems. It grew from 10 to 34
employees in one year.
Logic Works, one of Princeton’s hottest software companies, was acquired
by Illinois-based Platinum Technology and has a contract with IBM
to integrate its chief product ERwin into IBM products. The company
is located at 111 Campus Drive, University Square.
T/Mac Inc. is a designer and manufacturer and repair of microwave
power amplifiers and subsystems for military and commercial applications.
It recently expanded from 2,500 to 4,000 feet within the Technology
Help Desk’s incubator at 100 Jersey Avenue, has 11 employees, and
has increased business 500 percent since it began (http://www.tmacinc.com.).
"Our application is primarily to a technology in the 10 to 20
year old vicinity, a very mature market that to a large extent has
been abandoned by the larger companies in favor of the cellular market,"
says Ted Wurtzelman, the CEO. "In our industry, most of
the people capable of doing what we do in the larger companies have
been laid off."
Unlike i-Stat (which is already public) and NovaSoft (which plans
to go public) Wurtzelman never expects to have an IPO: "We are
doing over $2 million but we want to manage the business and produce
the highest possible units rather than moving from deal one to deal
Keep Middlesex Moving Inc. (KMM), Middlesex County’s
transportation management association has published an updated guide
of the different bus routes serving the city of New Brunswick, with
funding provided by New Jersey Transit.
"New Brunswick! You Can Get There By Bus," is a pocket size
guide that provides narrative descriptions of the current New Jersey
Transit, Suburban Transit/Coach USA, Somerset County Dash, and Hub
City bus routes, a color coded map, points of interest accessible
by bus, and tips for using bus transit. Phone numbers for additional
information are also included.
"The guide is just one way to help commuters become more comfortable
with using mass transit," says Roberta A. Karpinecz, KMM’s
program manager. "KMM also plans to update the route maps in the
city’s bus shelters and is working with the Middlesex County Planning
Board to revise the County’s transit guide."
KMM is a non-profit organization that works with employers, commuters,
local, county, and state governments, and New Jersey Transit to promote
transportation alternatives. Call KMM at 732-745-4368 for free copies.
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