E-mail Privacy

Web Analysis

Web Mavens: New Club

Careers:

Science for Kids

Science for Women

NJ Women Awards

Fast 500

New Brunswick Transit Guide

Corrections or additions?

Internet Privacy

These articles by Teena Chandy and others were published in U.S. 1 Newspaper on

March 3, 1999. All rights reserved.

Video stores store can be taken to court for giving

information to a third person about the titles you rented. Laws guarantee

your right to privacy with regard to the videos you rent but not when

it comes to the Internet, says Jason Catlett, founder and CEO

of Junkbusters Corporation, a virtual corporation whose mission is

"to free the world from junk communications."

Anybody who wants to can track down where you are and what you do

on the Internet with impunity, says Catlett. "There is a discrepancy

in the existing online laws." Catlett will speak on "Internet

Privacy: Right or Contradiction" at Princeton University’s Woodrow

Wilson School of Public and International Affairs on Tuesday, March

9, at 4:30 p.m., in Robertson Hall, Bowl 5.

Catlett majored in computer science at the University of Sydney, Australia,

in 1981, and got his Ph.D. in the same field. He taught courses in

technology and privacy at the University of Sydney until he moved

to the United States in 1992 to work at AT&T Bell Laboratories. Catlett

founded Junkbusters in 1996. The website is a comprehensive collection

of information about junk messages and how to stop them. "We want

everyone to know how to enforce their right to be left alone,"

says Catlett.

At the seminar Catlett will discuss privacy rights in cyberspace,

whether those rights can be enforced, and what individuals and governments

can do to protect privacy in the age of the Internet. The laws regarding

Internet privacy are weak, says Catlett. "The only way to protect

privacy on the web is to be anonymous." Junkbusters provides software

and information on how to achieve this anonymity at http://www.junkbusters.com.

Catlett is currently leading a boycott against Intel. "Intel has

a new chip called Pentium 3 that has a unique number by which you

can track down where people went on the Internet," says Catlett.

As an Internet privacy advocate, he has been actively involved with

organizing a boycott of Pentium products for the recall of this chip.

"Online privacy is going to be the most important issue in the

next decade," says Catlett. "The information environment is

mostly going to be Internet based and protecting your privacy on the

web is going to be critical."

— Teena Chandy

Top Of Page
E-mail Privacy

If you are worried about Internet privacy and who is

monitoring the browser of your home computer, be even more aware of

someone looking over your shoulder at work. Tools for enhancing employee

productivity — such as E-mail, voice mail, and Internet access

— have created new reasons and opportunities for employers to

more closely monitor the workplace activities of their employees,

says Steven M. Berlin of the law firm of Buchanan Ingersoll

PC, and a resident in the firm’s College Road office. "These tools

come with the risks of increased stress and reduced privacy for employee."

Electronic monitoring of E-mail, Berlin has told the media, could

expose an employee’s plan to leave the company and take proprietary

information, or expose the theft of the employer’s trade secrets.

If the theft of trade secrets is discovered after it has occurred,

electronic monitoring may help identify the scope of the information

misappropriated.

But misuse of employer E-mail systems and Internet access can expose

an employer to liability. It could be grounds for sex, race, or other

discrimination claims.

Berlin cautions that employees "have privacy rights in the workplace

which have their genesis in Constitutional law. Certain federal and

state statutes also define the scope of legal electronic monitoring

in the workplace."

A national survey on E-mail privacy conducted by Opinion Research

Corporation International for Accountants On Call, the global employment

agency for accounting and finance personnel, revealed that more than

half (56 percent) of employed Americans feel the E-mail they compose

and receive at work should be private between the writer and the recipient.

However, 41 percent of American workers who use E-mail at work believe

their employer has the right to review their electronic mail. The

survey also showed that the belief that E-mail in the workplace should

be private was stronger among younger workers and those with lower

household incomes.

Although the law may allow an employer to monitor electronic communication

in certain ways, the decision to do so is a business one, says Berlin.

"Factors for the employer to consider include what effect will

workplace monitoring have on the morale of the workforce? Will employee

creativity be stifled? Will monitoring create an `us versus them’

attitude?"

Berlin offers some advice for employers: "If the decision is to

monitor, use the least intrusive monitoring measures necessary to

meet the monitoring goals. Obtain employees’ explicit written consent

to workplace monitoring or written acknowledgement of receipt of an

employee handbook containing the workplace monitoring policy."

"Be responsible," Berlin says to employees. "Don’t attempt

to obtain information that an employee would have no legitimate reason

to possess. Don’t share private information about an employee to someone

who does not have a legitimate business reason to know the information."

Top Of Page
Web Analysis

The web provides the most truly measurable marketing

medium, says Paul Haigh, partner and vice president of InfoFirst

Inc., a Research Park-based Internet company that provides specialized

web usage analysis and reporting services. "You can quantify in

very exact terms the effectiveness of your E-commerce investment."

Haigh will be talking about "How to Measure and Improve the Success

of Your E-commerce Investment" at the Electronic Commerce and

Networking Seminar presented by Technology New Jersey on Tuesday,

March 9, at 8 a.m. at the DeVry Institute on 630 Route 1, New Brunswick.

The mid century department store magnate John Wanamaker once said:

"Half the money I spend on advertising is wasted, and the trouble

is I don’t know which half."

You can measure not only quantity on the Internet, but also quality,

says Haigh. "Besides recording the number of impressions made

on a website, you can also determine the amount of time the visitor

spent on the site, whether he or she visited the key pages, and whether

it was a productive visit that led to the purchase of the product."

Successful online marketers are tapping the web’s unparalleled potential

for measurable, analysis-driven marketing, enabling them to make real-time

decisions that impact the return on their E-commerce investments,

says Haigh.

Haigh graduated from the University of Liverpool, UK, with a BA in

English Literature. Prior to InfoFirst, Haigh worked for Princeton

Partners, where he specialized in the design and development of business-focused

web sites and web applications. "I have a marketing background

that I directed to the Internet," says Haigh.

A successful website can be determined by the return in revenue generation,

says Haigh. The number of impressions on a website don’t necessarily

mean it is a good investment. Very often sites with the most number

of hits are the least effective, says Haigh. The visitors get to the

homepage and browse no further. They often get there after seeing

a banner advertisement for the website elsewhere and realize that

it was not what they were looking for.

Where you place your banner advertisements is also critical, says

Haigh. Reports detailing the number of impressions on the site should

not be the only criterion while placing banner advertisements on the

web, warns Haigh. "They can give you no idea of the quality of

the traffic."

Successful E-commerce companies use the process of "web mining"

to maximize their return on investment, says Haigh. Web mining is

the process of digging deeper into the information that can be derived

from the usage statistics of a website. "This can help marketers

understand the types of visitors and build a demographic profile of

the most valuable visitor," says Haigh, "and tailor the website

and marketing programs to suit those valuable visitors."

The web mining process allows the marketer to provide the sales force

daily sales leads reports that detail key information received from

web analysis, says Haigh. The web’s effectiveness can be maximized

by "correlating the web usage data with other business data like

customer profiles, commercial data base, and sales leads data base."

There is a proliferation of E-commerce investments on the web, says

Haigh. "Web analysis can give you a true understanding of which

ones are effective and which ones are not."

— Teena Chandy

Top Of Page
Web Mavens: New Club

To focus on your customer is a very basic tenet, says

Josephine K. Ottman, but too many web developers overlook that

tried-and-true path to success. Ottman is one of four partners in

the Ridge Group, which has as its mantra "Making the Web Work

for You." She is also the founder of the New Jersey chapter of

the Association for Internet Professionals (AIP) and has set the inaugural

meeting for Wednesday, March 10, 6 to 8 p.m., at the Sarnoff Corporation.

J.P. Frenza, author of "Web and New Media Pricing Guide"

and "Buying Web Services: the Survival Guide to Outsourcing,"

published by John Wiley & Sons, will discuss "What Clients Really

Want from Their Web Developer: the State of Web Outsourcing Today."

Admission is free, but for information contact Ottman at The Ridge

Group, 154 Prospect Avenue, Princeton 08540, 609-924-8865; fax, 609-924-9636,

E-mail: jkottman@ridgegroup.com).

An alumna of Middlebury College, Class of 1977, she has an MBA in

finance from Columbia and has held marketing positions at Home Box

Office, was corporate marketing vice president for Thomson Financial

Services, and directed internet business strategy and product marketing

for three electronic product lines at Dow Jones Interactive Publishing.

Ottman was also acting vice president of marketing and product management

for AdOne, a web-based classified ad company. Her partners in the

Ridge Group, Russell Iuliano, Rich LaFauci, and Dick

Carney, are based in Boston and San Francisco and have worked at

Ziff-Davis, McGraw Hill, Information Access Company, and First Call.

Founded in 1994 AIP is billed as the largest and fastest growing professional

association in the industry (http://www.association.org. It

offers networking, job resources, technology updates and discounts,

social events, and special interest groups. Its accreditation council

has issued the first of several planned Internet industry certifications,

the Technical Level 1 specification. Last month it published its first

semi-annual compensation and benefits report, available to members

free and for sale at http://store.association.org.

Figure out how the visitor wants to use your site, says Ottman. "Often

clients are so enmeshed in their business that they have difficulty

seeing their business from their customer’s perspective." Ottman

offers these suggestions for creating and managing a company’s website:

Avoid "scope creep" by sticking to your objective."`Scope

creep’ is usually what goes wrong," says Ottman. "The project

gets bigger, and that’s what contributes to it being late. When you

show your website demo, everyone — whether bosses or investors

— wants to add more functionality."

Resist. Tightly define the objective and hold everything

up to that standard. If a new suggestion is "on point" to

the objective, build it. If it is just "nice to have" it goes

on the Revision Two list. "And by the time you get to the Rev

2 list," says Ottman, "other things will have become more

important."

Use good project management skills. "Make a commitment

and hold everyone to that commitment," says Ottman. One way to

be sure your project stays on track is to price it on a project basis,

not an hourly basis. "Make sure you really understand what the

scope is and what it includes," she says.

Take the politics out of the decision making. It’s the

same in new media projects as it is in traditional consulting projects.

"Most websites or online services need to do only one or two things,"

says Ottman, "but they usually try to do 10 things and do them

equally well."

"To really help the visitor, apply the 80/20 rule. Decide

what the visitor wants to do most of the time and make that easy to

do. Focus on satisfying the 80 percent of the people. If you try to

do it all, you will mess up what you are trying to do for the 80 percent."

"But in a corporate setting people have a hard time saying a particular

division’s information is less important." Which is why they need

a consultant.

Top Of Page
Careers:

Bioinformatics

To have a career in the hot new area of bioinformatics,

says Michael Liebman, you need to be more than a computer programmer.

"Bioinformatics is more than running software," he says. "That’s

the technology. The goal is solving complex problems." Too many

schools are turning out programmers who want to be bioinformatics

experts, he says. "You have to be trained for problems that will

go into the clinical area."

Liebman will be a panelist at the Rutgers Computer Science open house

on Friday, March 5, at 9:30 a.m. in the CoRE Building on the Busch

campus. Rutgers is highlighting its leadership role in bioinformatics,

which applies computer science methods to problems of biological discovery

and also includes research in such areas as applied mathematics, molecular

biology, and biophysics.

Nick Cozzarelli, professor of molecular and cell biology of

the University of California at Berkeley will give the keynote presentation

on computational biology. Experts from business and industry will

join scientists from Rutgers, Princeton, and the University of Pittsburgh.

Rutgers scientists on the rostrum include Helen Berman, Martin

Farch-Colton, Casimir Kulikowski, Ronald Levy, and Guy Montelione.

Liebman has organized the program in that area at Northwestern University,

and he is director for bioinformatics at Wyeth-Ayerst, based in Radnor,

Pennsylvania (E-mail: liebmam@war.wyeth.com). An alumnus of Drexel

(Class of 1970) and Michigan State, he will speak on the role of computer

science departments in bioinformatics education and training.

In addition to computer literacy and scientific literacy, Liebman

believes the following should be requirements for entering the bioinformatics

field:

Clinical perspective, to understand how the data is intended

to be used. "Bioinformatics is focused on genomics now, producing

a lot of targets, but they are not validated targets. That’s where

the value will come and that needs a lot of clinical experience."

Understanding of business processes. "Coming in as

someone trained in science, you might not get exposed to that, but

it helps to facilitate the transition."

Quantitative analysis. Liebman likes to recruit engineers.

"Someone with an engineering perspective can understand large

scale systems. The biological systems are complex processes, not just

molecules."

In summary: biology majors should take biomedical engineering,

and engineers should take a little chemistry or biology.

The all important salary question is deceiving. With a bachelor’s

degree you would start at probably $40,000 to $45,000 in a big company.

A PhD without much experience is making $70,000 and $80,000. A PhD

with an MD is making more than $100,000

That may sound "average" now, but look to the future. "This

industry isn’t that old," says Liebman. There are so few people

in the field now, that new entries have an unusually a clear field

to the top executive spots in the future. Says Liebman: "This

industry isn’t that old."

Top Of Page
Science for Kids

Future scientists can lobby their parents to take them

to the Community Science Day and Open House set for Saturday, March

5, 11 a.m. to 3 p.m., at Hopewell Valley Central High School on Timberland

Drive in Hopewell.

Hands-on science experiments and demonstrations ranging from biology

and chemistry to environmental ecology and physics will be geared

for families with children from kindergarten to sixth grade. The day

will particularly celebrate science equipment purchased with a $50,000

grant from Bristol-Myers Squibb.

"We have a mission to improve the educational experience of students

in the Hopewell Valley School District," says Joe Montemarano,

an officer of the foundation who is also director of industrial liaison

at Princeton University’s POEM Center. "Corporations and government

organizations have been invited to share their perspectives on science

education for today and into the new millennium," says Montemarano.

Congressman Rush Holt, a long-time Hopewell resident, is also

likely to be in the crowd.

Who are doing these experiments? Everyone from prize-winning scientists

to high school students, plus parents and volunteers from industry

and government. Call 609-737-0105 for information.

That very Saturday at 9:30 a.m. teenage scientists can learn about

marine biology as part of the "Science on Saturday" series

at Princeton Plasma Physics Laboratory on the Forrestal Campus. "Ocean

Observatories Off the Coast of New Jersey, What Can We See?" is

the topic for Oscar Schofield of the Rutgers University Institute

for Marine and Coastal Sciences. The following week, on Saturday,

March 13, Anita Russell of Bristol-Myers Squibb speaks on "The

Birth of a Drug. The science series is geared toward high school students,

but all are welcome. Registration is on-site prior to each session,

and it is free. Call 609-243-2121.

Top Of Page
Science for Women

The College of New Jersey celebrates Women’s History

Month with a series of "Women in Science" lectures. Sandra

Harding, professor of education and women’s studies and the director

of UCLA’s Center for the Study of Women, will give a lecture on "Women

and Science: Objectivity Issues" at the Music Building Concert

Hall on Thursday, March 4, 3 p.m.. The Women in Science series continues

with a lecture by Shirley Tilghman, professor of molecular biology

and chair of the council on Science and Technology at Princeton University,

on Monday, March 8, at 2:30 p.m.

On Thursday, March 11, at 3 p.m., Helen Burman, a chemistry

professor from Rutgers, talks about "35 Years as a Crystallographer."

Jean Taylor, a Rutgers math professor, will present a lecture

"Women in Mathematics: 1969 versus Now" on Monday, March 22,

at 11 a.m. The last lecture of the series, "So Many Galaxies .

. . So Little Time" will be by Margaret Geller, professor

of astrophysics from Harvard on Wednesday, March 24, at 2 p.m.

The Women and Science series is free and open to the public. Call

Patty Karlowitsch at 609-771-2539 for locations.

Top Of Page
NJ Women Awards

<B>Iris Chang of Princeton will be one of the six

New Jersey women honored with Douglass College’s prestigious New Jersey

Women of Achievement Awards on Monday, March 8, at 5 p.m. at Neilson

Dining Hall on the Rutgers’ Douglass campus in New Brunswick. Penelope

E. Lattimer, chairwoman of the New Jersey State Council on the

Arts, will be the keynote speaker. Tickets are $15 each. Contact Viola

Van Jones at 732-932-9603 for more information.

The retired vice president of American Re-Insurance Company, Chang

has managed worldwide systems development and implementation. In 1991

the National Association of Insurance Women named her Outstanding

Achiever of the Year. A native of China, Chang helped establish the

Chinese Cultural Exchange Collection at the Plainsboro Public Library,

where she is a board member.

Created in 1981 by Douglass College, the college for women at Rutgers,

and the New Jersey State Federation of Women’s Clubs, the state’s

largest volunteer organization, the awards honor women whose leadership,

courage, humanistic contributions, philanthropic activities, community

service, professional commitment, or other achievements have distinguished

them.

The other honorees are:

State Senator Diane Allen of Edgewater Park, state senator from

the 7th district. An Emmy Award-winning former news anchor, she led

a successful legal battle for women’s rights after suffering age and

sex discrimination herself. Gail Mowry Ashley of Stockton, the

first full professor of geological sciences at Rutgers, is also president

of the 15,000 member Geological Society of America. Elizabeth Christopherson

of Harding Township is New Jersey Network’s first female CEO. Dianne

Mills McKay of Mount Holly, is chairman of the New Jersey Advisory

Commission on the status of Women. Mickie McSwieney of Allenhurst

is program coordinator of Brookdale Community College’s Displaced

Homemaker Program.

Top Of Page
Fast 500

Six Princeton area companies — Novasoft Information

Technology Corp., Logic Works Inc., Commtech Corporation, Simstar

Inc., i-Stat Corp., and T/Mac Inc. — were among the 20 New Jersey

companies selected to receive the 1998 National Fast 500 awards. The

awards, sponsored by Deloitte and Touche LLP, recognize the country’s

fastest growing technology companies and were presented last Thursday,

February 25.

Novasoft Information Technology Corp., moving soon to 4014 Quakerbridge

Road, is involved with E-commerce, migration and outsourcing applications,

year 2000 conversions, and training. Founded in 1993 as a conversion

company for computer language and database with six employees, Novasoft

now has over 220 employees worldwide, with operations in Europe and

India. "Our goal is NASDAQ by 2000," says Neil Bhaskar,

CEO. Four of the star employees — Cawas Desai, Joseph Donnelly,

Heather Winkler, and Nilesh Kedia — each got a Mercedes

Benz at a retreat in Atlantic City in January.

Commtech Corporation, is based at 2555 Route 130 South. This modem

manufacturing company is owned by Frank Fawzi.

The diagnostic blood analysis equipment manufacturing company, i-Stat

Corporation, is based at 101 Windsor Center Drive in East Windsor.

i-Stat’s systems are in use in health organizations including VHA,

Kaiser Permanente, and Premier, and is traded on NASDAQ as STAT. William

P. Moffit is president and CEO, the company has 120 employees at

its East Windsor facility.

SimStar Digital Media, a digital media and engineering firm located

at 1 Airport Place in Skillman, services healthcare clients with Internet,

intranet, and CD-ROM products. Headed by David Reim the firm

develops and delivers services for the pharmaceutical industry in

five areas — patient education, physician education, brand promotion,

sales force training, and internal systems. It grew from 10 to 34

employees in one year.

Logic Works, one of Princeton’s hottest software companies, was acquired

by Illinois-based Platinum Technology and has a contract with IBM

to integrate its chief product ERwin into IBM products. The company

is located at 111 Campus Drive, University Square.

T/Mac Inc. is a designer and manufacturer and repair of microwave

power amplifiers and subsystems for military and commercial applications.

It recently expanded from 2,500 to 4,000 feet within the Technology

Help Desk’s incubator at 100 Jersey Avenue, has 11 employees, and

has increased business 500 percent since it began (http://www.tmacinc.com.).

"Our application is primarily to a technology in the 10 to 20

year old vicinity, a very mature market that to a large extent has

been abandoned by the larger companies in favor of the cellular market,"

says Ted Wurtzelman, the CEO. "In our industry, most of

the people capable of doing what we do in the larger companies have

been laid off."

Unlike i-Stat (which is already public) and NovaSoft (which plans

to go public) Wurtzelman never expects to have an IPO: "We are

doing over $2 million but we want to manage the business and produce

the highest possible units rather than moving from deal one to deal

two.

Top Of Page
New Brunswick Transit Guide

Keep Middlesex Moving Inc. (KMM), Middlesex County’s

transportation management association has published an updated guide

of the different bus routes serving the city of New Brunswick, with

funding provided by New Jersey Transit.

"New Brunswick! You Can Get There By Bus," is a pocket size

guide that provides narrative descriptions of the current New Jersey

Transit, Suburban Transit/Coach USA, Somerset County Dash, and Hub

City bus routes, a color coded map, points of interest accessible

by bus, and tips for using bus transit. Phone numbers for additional

information are also included.

"The guide is just one way to help commuters become more comfortable

with using mass transit," says Roberta A. Karpinecz, KMM’s

program manager. "KMM also plans to update the route maps in the

city’s bus shelters and is working with the Middlesex County Planning

Board to revise the County’s transit guide."

KMM is a non-profit organization that works with employers, commuters,

local, county, and state governments, and New Jersey Transit to promote

transportation alternatives. Call KMM at 732-745-4368 for free copies.


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