Indoor Air Technologies is a family-owned and operated heating and air-conditioning business located in Robbinsville. Led by a father-son team, Indoor Air is equipped to handle all heating and air-conditioning needs, including geothermal, heat pumps, radiant floor heating, filtration, humidification, as well as maintenance.
Indoor Air Technologies services homes in Mercer, Middlesex, Somerset, Hunterdon, Monmouth, Ocean, Burlington and Bucks Counties.
Dennis Muro co-owns the business along with his father, Sam. They are currently enjoying their brief lull between the heating and air-conditioning seasons.
“Our season is coming up, and it is crazy,” Dennis said.
Already with the unexpected heat wave in March, there were days they received calls related to the heating side of the business in the morning, and air-conditioning calls in the afternoon.
The Muros also have seven technicians who pride themselves on providing the best customer service. The business responds to nearly all of its calls in the same day, even during heat waves.
“My guys are taught if they make a mistake we’ll figure it out in the customer’s favor,” Sam said. “Our reputation is important to us.”
Dennis loves being out and meeting new people. These days, as part of their five-year plan of succession—which began a year and a half ago — Dennis is in the office more often.
“Eighty percent of second generation businesses fail,” Dennis said. “I don’t see it happening [here], but the odds are against anyone taking over dad’s business. We are growing. Our guys are great.”
The self-described realist does not take anything for granted in business.
“There are always challenges put in front of you,” Dennis said. “And there are always ways to solve it. I like to give people options that let them decide what to do. We are pretty custom for each situation.”
Sam said that at Indoor Air Technologies customers can always talk to the owner, and expect to be helped only by Indoor Air employees. The company does not use subs, and each technician goes over a complete check list at the end of each job. They are not allowed to leave until the customer is satisfied. Most of their technicians are North American Technician Excellence certified, or in the process of becoming NATE certified.
“We have a lot of competition,” Dennis said. “There are 70-80 HVAC businesses in Mercer County. You have to be trustworthy and back it up. People use us because they know if they have a problem we do our due diligence.”
Sam started the business 22 years ago, “with nothing.” He worked along, and built the business up until he had a couple guys working for him. Dennis remembers as a child his mother giving Sam a year to get the business straight. She figured they had enough in savings to last a year, after that Sam would have to return to a traditional job.
“It is not an easy business,” Dennis said. “It is very demanding, and cyclical. I enjoy helping people. I enjoy the challenge. I never have a boring day. It is fun.”
Dennis has a set of goals as he takes more and more of the business over from his dad. He wants to keep Indoor Air in the same or a stronger position than it is now, and he wants to keep his customers happy.
To that end, a word of advice for everyone to try to eliminate heating and air conditioning crises:
“Start the AC on a 75 degree day for the first day, not on a 95 degree day,” Dennis said. “You have a little time for parts that might need to be ordered and take a day or a week to arrive.” And in the fall, turn the heat on during a 60-degree day. Otherwise, “the first hot day and the first cold day it is going to be an explosion.”
Indoor Air Technologies, 1165 Route 130, Robbinsville. 609-208-1330. E-mail email@example.com. www.indoorairtech.com.