Corrections or additions?
These articles by Peter J. Mladineo and Barbara Fox were published in
U.S. 1 Newspaper on September 9, 1998. All rights reserved.
<B>Edward Rosen‘s attempts to get venture capital
pumping through the veins of New Jersey technology start-ups may be
nearing a payoff. A man with a mission, Rosen started the ball rolling
to generate some interest from New Jersey venture capitalists in early
The payoff: an incubator showcase, which will be hosted by the Venture
Association of New Jersey and the New Jersey Business Incubation
on Tuesday, September 15, at 11:30 a.m. at the Governor Morris Hotel
in Morristown. The event gives an opportunity to meet both
from the six New Jersey business incubators and 70 incubator
Also there will be a keynote on technology acquisition and
by Thomas Uhlman, president of Lucent Technologies’ new
group. There will also be remarks by Jay Trien, president of
the VANJ; Stash Lisowski, president of the New Jersey Business
Incubation Network; Caren S. Franzini, executive director of
the NJ Economic Development Authority; and five-minute presentations
by selected incubator companies. The exhibit stays open until 6 p.m.,
and will be followed by a cocktail party at 6, and Cyberpub at 7s.
The luncheon and keynote costs $55; the fair costs $15. Call Clara
Stricchiola at 973-267-4200, extension 193, for more information.
"I’m looking to help the technology innovator who has limited
resources, may have a great idea but doesn’t have the necessary money
resources to really finish off the development of his prototype, go
into manufacturing, demo the unit, put out field tests — all the
things that occur before you get your first revenue," says Rosen,
who along with eight other sponsors, has sunk $3,000 of his own money
into this project. "Those are the people I would like to draw
attention to in the state of New Jersey."
Corporate sponsors include Lucent Technologies, Brother International,
Ernst & Young, Pitney, Hardin, Kipp & Szuch, McCarter & English, and
Rosen, who founded two successful northern New Jersey technology
using west coast venture capital, maintains that the one weak link
in New Jersey’s technology industry is its lack of venture capital.
"If you go to Silicon Valley, those people have support. If you
go to Texas, Texas used to be a state that used to be an oil state
that turned itself around through technology. If you go to
they have aggressive programs. I went to Israel and I saw a country
with limited resources turn itself around economically by supporting
its incubators. When you come to New Jersey, the first thing you meet
are budget directors who are very proud that they never invested in
Rosen, a Republican, tried to get Christie Whitman to appear
at the showcase, but to no avail. "She says she’s interested in
high-tech, but she’s really interested in helping large corporations
If this is so, then Christie might be interested in one of Rosen’s
chief allies in this event, the Lucent Technologies New Ventures
a Lucent unit that funds Lucent technologies for eventual Lucent
"For the most part, all our ventures start inside, around a core
Bell Labs technology that doesn’t necessarily fit our existing
unit structure," says Ralph Faison, the new ventures group
vice president. "Think of my unit as an inside group launching
ventures outside Lucent."
Faison admits that there is a dearth of start-up capital in this
"There’s not a great deal of established infrastructure for
on the east coast for that matter, and I think that New Jersey stands
out as an area that needs a good deal of help," he says.
Lucent Venture Partners, an affiliate funded by the technology giant,
is a more traditional venture capital firm that uses Lucent money
to fund outside ventures. "We try to cover all bases in that
says Faison. "And frankly, the more venture capital activity that
grows in New Jersey and the east coast the better for us."
Venture capitalists might also want to save this date: Sarnoff’s
group will be having a venture forum on Wednesday, October 28. The
exhibit will include photonics and high speed communication
display technologies (including seamless video walls), and high speed
"cluster" computing. For more information about this event,
call Ira Caesar at 609-734-2740.
— Peter J. Mladineo
New Jersey may lag behind Silicon Valley in terms of
venture capital but in terms of healthcare, telecommunications,
pharmaceuticals, and environmental technology, it may be defining
the cutting edge, says Saul K. Fenster, president of New Jersey
Institute of Technology.
"Here is the place that has AT&T, Lucent, Bellcore, and
he says. "It’s a treasure trove and it has got the major
players in the world. That and some of the best access to
and one of the highest standards for living."
Fenster is a panelist at the New Jersey Technology Council’s
industry track on cutting edge technologies on Monday, September 14,
4 p.m. at Sarnoff, 201 Washington Street. The moderator is John
Patterson, a director at Sarnoff Corporation; plus John
director of Sarnoff’s communications and computing systems laboratory;
Ron Hadani, of Ultrasound Technology; Michael Roe,
and CEO of NaviSys, and Bill Kroll, executive vice president
of business development at NaviSys. Call 609-452-1010.
"The important thrusts of New Jersey’s technology —
health, environment, and IT — those are major thrusts of what
we do here," says Fenster. "A lot of what we do at NJIT is
complementary to the national effort at economic development and the
statewide effort at economic development. We try very hard to be
naturally, but we have a great emphasis on the applied, which can
be very sophisticated and esoteric.
Fenster, a mechanical engineer who has a Ph.D from the University
of Michigan, a master’s from Columbia University, and a bachelor’s
degree from the City College of New York, joined NJIT as president
in 1978 after stints with Sperry Rand and an industrial consulting
firm. His exuberance for New Jersey’s native technologies is
"If you wake me up in the middle of the night and this is what
I’m talking about," he says.
Fenster also mentions University Heights Science Park, a development
that NJIT is co-developing with other schools in the Newark area.
On 50 acres in Newark adjacent or near to the NJIT campus, there are
two buildings up currently, the Center for Biomaterials and Medical
Device Research and the NJIT Enterprise Center, one of NJIT’s two
technology incubators, headed by Stash Lisowski.
"We’re doing a great deal of business development in the
area," says Fenster. "That again parallels the industrial
base of the state. Those areas will be software, medical diagnostic,
and esoteric manufacturing. We have 44 businesses on campus. We’re
going to have 70 when we finish with the next buildings, but a lot
of these are going to be in the health-related industries."
Here is a small sample of what’s brewing now at NJIT:
New Jersey manufacturers are realizing the benefits of designing
or reusable products. "It’s the notion that if you’re a
you will have to take back your product after its usefulness and
it or take it apart," says Fenster.
An example is the flyash that power plants emit from their
"Now we don’t allow the flyash to go into the air, we capture
it," says Fenster. "What you want to do is turn that flyash
into a useful material. What was an economic liability for a power
plant now becomes an economic good. What you had to pay to get rid
of you can now sell. You can imagine that this multi-lifecycle
is being applied to all industries in New Jersey. It will ultimately
save a lot of money, because not only are you improving the bottom
line because you’re using products more efficiently but you’re also
minimizing the economic cost of environmental degradation. And a large
part of those costs are litigation costs. If you start to think
of all of these costs, it’s a real winner."
heavily into pollution prevention, we have to understand that we have
an enormous legacy of pollution in this state," says Fenster.
"We’re very much into developing new technology for cleaning up
the residue for past industrial mistakes."
doctoral program focussing on the storage, archiving, retrieval, and
utilization of medical information covering everything from diagnostic
information to medical imaging. "The difference between
and data is vast," says Fenster. "We want to make maximum
use of available data."
and Dentistry have opened a Center for Biomaterials and Medical Device
Research, which does cutting-edge research on biomaterials. These
could be anything from artificial blood, artificial skin, prosthetic
devices, or various cements that have to be used within the body.
"New Jersey has got some of the heroic firms in the world of
devices. Having the center is very much in alignment with the kinds
of health-related corporations that we have in New Jersey."
wireless communications, signal processing, and microelectronics
MEMS are basically infinitesimal machines that could be used to fit
inside blood vessels, for example. "We’re not the only ones doing
MEMS but that technology is also very, very important to the medical
industry," says Fenster.
toxic from non-toxic substances, or for purifying blood. "There
is a whole series of membrane technologies here at NJIT that have
applications to the environmental industry but also to the medical
recognize the deficiency in the venture capital market for start-up
companies. Like Edward Rosen, the entrepreneur who organized
the incubator showcase on September 15 (see above article), Fenster
warns that New Jersey cannot rest on its health technology laurels.
"New Jersey is technologically robust and has a high standard
of living and what it must do is sustain that," he says. "We
can’t just assume that it’s going to continue like that unless we
help it to continue. We need to build more business incubators. We
need to help the fledging firms out. We need to develop more companies
in New Jersey. We have to keep that employment machine working."
— Peter J. Mladineo
Learn about being a high-tech entrepreneur in six
lessons. The New Jersey Entrepreneurs Forum offers "Entrepreneur
University," six evening sessions at McAteers in Somerset.
In the first session of Entrepreneur University, "Communicate
Your Message — a Business Planning Tutorial for Technology
a panel of experts will tell how to attract investors with a
plan. Scheduled for Thursday, September 10, at 6 p.m. at McAteers
restaurant in Somerset, it costs $40 at the door. For registration
call Jeff Milanette, executive director, at 908-789-3424, or
fax to 908-789-9751 or E-mail: firstname.lastname@example.org.
"We wanted to give technology entrepreneurs the chance to talk
about issues that affect them more than the other startups," says
Milanette. "This is meant to be intensive training rather than
conferencing and networking."
"This is the how-to for technology entrepreneurs," says
"It is the kind of training that they desperately need to move
the company forward. It draws from all the venture groups and
entrepreneurs throughout the region. It’s worth it to go to see who’s
there." Each session will include a case study, panel discussion,
and a question/answer period.
New Jersey Entrepreneurs Forum Inc. is a non-profit corporation that
serves technology entrepreneurs by presenting educational monthly
meetings featuring presentations of topical interest to entrepreneurs,
free mentoring services, and referrals to sources of business
and business plan case presentations.
The 13-year-old private nonprofit corporation had been partially
by the New Jersey Commission on Science and Technology. Now mailing
expenses are sponsored by the trustee board, which includes First
Union-CoreState Bank; Pricewaterhouse Coopers LLP; Smith, Stratton,
Wise, Heher and Brennan; Innovative Partners Inc; Funds for Business
Plus Leasing; Yaniv Sneor of Inventures; and A. Jared Silverman,
Though the year-long course is for any technical entrepreneur,
sessions are useful for other job categories. Attorneys might attend
the accounting and taxation evening, for instance. "Even private
investors and angels will get something out of learning how venture
capitalists do valuation," says Milanette. "I want people
to not just listen but to participate and walk away and say that is
the best darn session I have ever had."
Milanette is a 1972 alumnus of the United States Naval Academy, has
an MBA from George Washington, and has been an entrepreneur himself.
He owned a computer-aided design firm in Phoenix, Arizona, and did
a turnaround, also in Phoenix. In 1989 he began to set up the first
incubators on Jersey Avenue.
Milanette left Rutgers in 1995 to start Innovative Partners Inc.,
which provides management advisory services to young technology
and becomes part of the management team. "We offer investment
banking advice and prepare an entrepreneur for a major investor —
making sure a company has the business backbone that it needs so that
all the development is taking place at the same time, so when you
have developed the technology and are looking for financing, you are
a credible organization."
Since 1995 the incubator program and its Technology Help Desk
(800-432-1832) has been run for Rutgers and the Small Business
by Randy Harmon. The difference between what the incubator/help
desk program can offer and what Milanette does is that Milanette puts
his own money into each firm he works with — and he works with
no more than four at once. You could call him a "pre-venture
"If we are going to put in money, I will be part of the management
team," says Milanette. "I get intensely involved."
The New Jersey Entrepreneurs Forum is one of a slew
of courses for new business owners. One leads to being eligible for
a state loan, the other awards a certificate. The Entrepreneurial
Training Institute, is sponsored by the New Jersey Development
for Small Businesses, Minorities and Women’s Enterprises (NJDA).
of this program will be in the front of the line to apply for
from a revolving loan fund established by the NJDA.
Its New Brunswick series starts Thursday, September 10, 6 to 9 p.m.,
at the Summit Bank building in New Brunswick and continues with weekly
sessions through October 22. The Trenton series began Tuesday,
8, at 6 p.m., and goes through October 27. At the Burlington County
High Tech Incubator on Route 38 in Mount Laurel, the courses start
Wednesday, September 9, at 6 p.m.
These seminars cover such topics as business planning, goal setting,
how to make decisions about financing and marketing. The first session
is $15 and to enroll in the next six weeks costs $150. Call
or E-mail email@example.com
"This is a unique opportunity for budding entrepreneurs to
with the experts and remain one step ahead of the competition as we
approach the millennium," says John S. Wisniewski, assembly
deputy minority conference leader. "These days we are constantly
reminded of our entry into the global economy. Facing such diverse
competition it is vital that we provide our local business people
with the tools to keep up."
A Fairleigh Dickinson University program leads to a Certificate in
Entrepreneurial and Business Management Studies. Participants in the
Rothman Institute of Entrepreneurial Studies program range from owners
of family businesses to scientists at major pharmaceutical companies.
They must have a college degree or be high school graduates with three
years work experience. In addition to the evening classes they are
invited to bimonthly forums. Call 973-443-8842.
Hildegard Straube are having
an open house for tenants and friends at the Straube Center on
September 15, 4 to 6 p.m. The event will feature demonstrations of
wall-mounted electronic receptionists (EBU Concierges) in the lobby
of the F building. Seeing and talking with visitors are among the
options available to the tenants using these devices. For information
call Brenda Tellu at 609-737-3538.
Here’s a name change that seems a long time coming:
Professional Secretaries International, which has convened monthly
in Mercer County since 1948, has now changed its name to the
Association of Administrative Professionals.
"Thank goodness," says Kim Ponzio, president of the
Mercer chapter. "We wanted to give it a name that was a little
bit more prestigious, to encompass all of the administrative workers,
not just secretaries."
Why has it taken until 1998 — decades since the advent of
correct, gender-neutral office newspeak — to do this? Ponzio
that being a secretary is not so taboo in other countries. In some
cultures the title secretary can carry quite a lot of prestige.
What criteria went into the new name? "They definitely wanted
the word international, they wanted the word professional, and
was one word that kept coming up," says Ponzio.
New clothes and all, the IAAP’s Mercer chapter will continue to meet
monthly, although it will no longer be meeting in the Marroe Inn,
the PSI’s regular haunt, which closed last week. On Thursday,
10, the group will convene at Giovi’s, at 6:15 p.m. Call Ponzio at
609-219-6967 for more information.
Ponzio, 33, is an administrative assistant who works in the business
technology department at Lenox Inc. She started her career in this
area as a receptionist for American Appraisal Associates at 600
Road East. She joined PSI in 1992. "My daughter was two years
old, I just wanted to start working more on my career," she says.
"It seemed like a good idea to learn about what other secretaries
were doing. It was really a good opportunity for networking and
For Ponzio, membership in PSI has given her an even more profound
skill: "I had a lot of opportunities to learn to combat my
The association promoted the certified professional secretary (CPS)
rating, which culminates in an exam that measures knowledge of finance
and business law, office systems and administration, and management.
This three-part, six-hour exam is held twice a year. "A lot of
companies value the CPS rating as a distinguishing factor," says
Ponzio. "And a lot of our secretaries have gotten promotions as
a result of the CPS rating. It’s not a guarantee for success but it
sure as heck helps."
Ultimately, the goals of the IAAP remain the same as those of PSI
— providing networking opportunities and skills for administrative
assistants. "We’re just trying to give it a more professional
image," says Ponzio.
While the name change might seem a little tardy, here’s another PSI
factoid: It’s still dominated by women, says Ponzio. But this too
is changing. "In Miami one of the men in the organization is
president of the chapter," she says.
— Peter J. Mladineo
APICS Times Two
Another professional group is undergoing some
APICS, the Educational Society for Resource Management, formerly the
American Production Inventory Control Society, has just combined two
of its New Jersey groups into the combined
chapter. "We needed critical mass," says Gerald
president of the chapter. "The fact was that the chapters were
effectively sparsely peopled. It made sense to combine the two since
the location of meetings could be centralized in East Windsor and
be convenient to both chapters."
The kickoff meeting features a talk on "Advanced Supplier
Practices," by Blair Williams, on Wednesday, September 16,
at 6 p.m. at the Freehold Gardens Conference Center in Freehold. Call
609-259-5648. The fee is $25.
"APICS is a society organized to provide professional development
opportunities and education in the realm of manufacturing and
management, hence the original name," says Najarian.
One of APICS’ objectives is to make sure its monthly dinner meetings
are compelling. "They’re not rah-rah sessions," Najarian
"APICS is intended to offer something that will enhance your
of the world of manufacturing and materials management." The
also provides evening classes for production and inventory management
certifications (CPIM). This training takes roughly one year.
And there are the "networking" opportunities. But scratch
that term — Najarian eschews the word networking "because
it implies that everybody’s looking for a job."
"In this day and age one can’t sit in one’s office or factory
and say `I’ve got it figured out.’ They have got to know more
As a merged entity, APICS will have nearly 200 members. Najarian hopes
that 80 will show up in Freehold. "I believe that the formula
here is that with adequate notification and topical subjects with
qualified speakers I believe that it will bring out the 40 percent
of the members that we need to make a successful meeting," he
Najarian, 58, is the founder of the Remington Group, an eight-year-old
management consultant for manufacturers based in Research Park. Before
that he was CFO of Guest Supply. He also belongs to the Financial
Executives Association and has a degree from Iona University (Class
Outside counts, but intention matters most. So says
Eileen Sinett, president of Comprehensive Communications
She will speak at the Central Jersey Women’s Network, on Wednesday,
September 16, at 6 p.m. Call 908-281-3119 for $25 reservations.
You can try to package yourself perfectly, says Sinett, but let’s
face it, nobody’s perfect. But even if you are imperfect, you can
still project an honesty and an inner truth — – an enthusiasm about
your work and a strong desire to connect with clients or co-workers.
You can create a set of values and intentions that you can stand
"Project the love of what you do to the person who has a need
for what you do," says Sinett. "It has to be less about
and more about the sharing and the connection. It’s really a
An Emerson College graduate, Class of 1974, with a master’s degree
in speech, she established her speech and presentation practice 20
years ago and has an office in Plainsboro.
Her clients for presentation design, development and delivery services
include business executives aiming to make presentations, job hunters
wanting to improve their interview patter, salespeople who want to
upgrade their pitches, members of a wedding party who need to make
toasts, politicians revving up their crowd-pleasing skills, and
honing their courtroom skills.
"Get a professional view of yourself through an image consultant
or video," she urges. When you speak, leave out self diminuating
and negative language. "Rephrase can’ts, don’ts, and nevers into
neutrals or positives.
"On the phone, tone of voice is more important than the words.
You can sense which telemarketers are going to get through or not
before they make their pitch."
"Everything counts," says Sinett, "including how you keep
your car inside. Even if you expect the other person to drive, don’t
go to lunch with a business person until you have cleaned out your
Fall is a big season for public relations professionals,
suggests Sandra Kimbrough of the Kimbrough Company, which has
offices in New York and Ewing for public relations, events marketing,
and multicultural marketing. "People are back in their homes and
offices and companies can have special events that draw visibility.
They provide vehicles to build a whole bunch of free press
Kimbrough will tell "How to Promote Your Business" at the
Hightstown/East Windsor Business & Professional meeting on Monday,
September 14, at 6:15 p.m., at Coach & Four. For $17.50 reservations,
Kimbrough went to Princeton Day School, started college at Kean and
completed her degree at Thomas Edison State College with a major in
history and social sciences. She worked in sales and marketing in
the personnel industry in New York, New Jersey, and District of
She has lived in Tokyo and Milan and been involved in television and
theater production with a New York City-based company.
Her clients include nonprofits, people in the entertainment business,
authors, and corporation. Among them have been American Field Service
(she was an exchange student herself, to Italy), the historic Mercer
Cemetery in Trenton, an Egyptian importer, a Trenton-based author,
an Atlanta-based conglomerate that did development in West Africa,
a development foundation for the Republic of Guinea, and the
"Having a special event not only gives people a chance to come
to your site, but it gives you a chance to forge ties with them even
if they are not buying at that particular time," she says. These
events can educate the public about your company or your product with
your event, such as a grand opening. Tip: Be sure to track who comes
by using a giveaway, raffle, or sign in. Gain information on where
they live, their family background, and their ages.
New Jersey Hospital Association’s conference center
has taken a big step to helping the environment by replacing ordinary
paper napkins with napkins made completely from recycled materials.
It also will substitute thin wall foam cups and paper plates for
versions. The cost for being responsibly green? About 10 percent more.
"The effects of minimizing our use of styrofoam and using recycled
napkins are tremendous," says Steve Krebs, director of
and facilities at the NJHA’s headquarters on 760 Alexander Road.
Using recycled paper — 1.7 tons of it — will cost more than
current supplies, but the distributor (Sysco, the Philadelphia office
of the Houston-based firm, 215-218-1600) will donate a portion of
each invoice to Second Harvest’s Kids Cafe program, which provides
meals to hungry children in the United States.
The switch is supposed to save 9,450 gallons of water, 4.1 cubic yards
of landfill space, 5,535 kilowatts of energy, and prevent 81 pounds
of 81 pollutants from contaminating the air. How many corporate
are going to follow suit?
Thanks to a special appropriation of $50,000, the New
Jersey State Library will be open on Saturdays from 9 a.m. to 4 p.m.
starting now, says Jack Livingstone, the state librarian. The
library is more than 200 years old and is affiliated with Thomas
State College. It is located at 185 West State Street in Trenton;
609-292-6200; fax, 609-292-2746. Reference, 609-292-6220; fax,
Law library, 609-292-6230; fax, 609-984-7901. E-mail:
The library’s holdings include 500,000 books, 1,500 periodical
730,000 microforms, and its significant collections are in law,
reference, genealogy, foundations, state history and documents,
The catalog is accessible at
State employees may use barcoded cards to order books to be sent.
Any library card and proof of state reference will give you borrowing
privileges. For help on connecting, call 609-292-5669.
Corrections or additions?
This page is published by PrincetonInfo.com
— the web site for U.S. 1 Newspaper in Princeton, New Jersey.