Corrections or additions?
These articles by David McDonough and others were
prepared for the January 3,
2001 edition of U.S. 1 Newspaper. All rights reserved.
Incubating a Business
Like any infant, new small businesses need time to
grow and develop. Where better to mature than in a small business
incubator, like the ones sponsored by Rutgers, Mercer County College,
or Burlington County College in Mount Laurel? Frank Keith manages
the Burlington project.
"We assist start-up businesses with new product development and
manufacturing," explains Keith. "We provide support in
and technology plan development, and we provide physical space in
our 20,000 square foot building. We charge a dollar per square foot.
The idea is that as the businesses grow and become self-sufficient,
they move out, and others move in. Ideally we like to have our
graduate in three or four years. It’s working: we’ve been around two
years, we have 24 tenants, and three have already become so successful
that they’ve moved out."
Keith keynotes the New Jersey Entrepreneurial Network’s fifth annual
"Best of the Best" presentations this Wednesday, January 3,
at noon at the Doral Forrestal, 100 College Road East. Keith’s tenants
are diverse, ranging from Aunt Selma’s Chocolates to Media Craft,
an electronic marketing firm. "I have two types of tenants,"
he says, "those who have a physical presence in the building,
and the virtual tenants, who, for a modest fee, have this as their
business address, and have access to the common facilities. I won’t
let retailers in; we don’t want this turning into a shopping
Since the state program’s inception in 1988, seven
have been formed and are being funded by the state; in New Brunswick
at the Rutgers School of Management; at Mercer County Community
in Trenton; at the Stevens Institute of Technology in Hoboken; two
at the New Jersey Institute of Technology in Newark; one at Picatinny
Arsenal in conjunction with Morris County; and Keith’s venture at
Burlington. All share in the $300,000 funding pie from the state-run
New Jersey Commission on Science and Technology (NJCST,
"No federal funding," Keith acknowledges, "although a
lot of our businesses apply for and receive federal money under the
Small Business Innovative Research (SBIR) program. Governor Whitman
has been very supportive of business incubation. In the current fiscal
year 2001, $5 million was allocated to the NJCST to encourage business
incubation expansion in the state."
Keith came on board with a background in business. He worked with
RCA until it was sold in 1985, and then became involved with small
businesses and some venture capitalists. Along the way, he became
aware of small business incubators, and when Robert C. Mussina and
the staff of the Burlington County Office of Economic Development
began to explore the program, Keith was available.
"Three or four things came together at the same time, around
says Keith. "First of all, the college was sitting on 30-40 acres
of farmland. That was turned into the second campus of the school.
Around that time, it became obvious that this area was turning into
the high tech Mecca of southern New Jersey. Within four miles of our
campus, there were approximately 128 high-tech companies, and there
were no incubators in the area. Then the federal government closed
Fort Dix, and there was some money from the U.S. Department of
available to offset the economic difficulties caused by the
"When I came on board in 1998, it was my job to recruit the
I spoke to every chamber of commerce I could reach, every Rotary Club,
every New Jersey Association of Women Business Owners Club. We had
leased every available spot before we opened in June, 1998. We proved
a lot of people wrong — a lot of people said there were no
in southern New Jersey."
Small business incubators have attracted attention in the private
sector, too. In its December 14 "Trendsetter Barometer,"
identifies businesses incubators as one of three main investment
being employed by large companies with extra cash for external
The National Business Incubation Network now boasts over 700 members
In his keynote address to the NJEN, Keith will talk about the status
of business incubation in New Jersey. Among the goals of the managers
of the incubators:
formed the New Jersey Business Incubator Network (NJBIN). We want
to make people aware that we exist and are expanding."
"We want to fortify and enhance the entry requirements. I’d like
to enter into a formal agreement with each tenant so that they know
what they can expect of me."
the companies have a good business plan or an executive study. We
want to sit down with them and discuss the goals for three months,
six months, a year. We want to move away from being purveyors of
real estate to being the focus of accelerating growth and
relocate here. "There are a number of feasibility studies that
have been funded by NJCST to look at different types of
Keith and his associates are in the planning stages of building a
second incubator across the street.
"Because we are involved with NJCST, we have an obligation to
focus on technology; as some of our non-techs move out, we want to
replace them with high-tech companies. The second building will be
the Burlington College Life/Science Incubator. We have a real need
for small — maybe 1,000 square feet — laboratory spaces for
people working in biotechnology. The second building will be 100
"We’ve had some real winners here," Keith says. "This
is one of the best jobs I’ve ever had in my life."
— David McDonough
Together the state sponsored incubators have more than
110 companies employing more than 478 people and generating
in revenue. More than 100 companies have "graduated," and
about 80 of the graduates still do business in New Jersey. The line-up
includes incubators from both the public and private sectors.
Incubator, 900 Briggs Road, Mount Laurel 08054. Frank S. Keith,
manager. 856-222-9311, extension 7906; fax, 856-439-0154. E-mail:
South Broad Street, Trenton 08608. Al Spiewak, director. 609-396-8801;
fax, 609-396-8603. E-mail: firstname.lastname@example.org. Home page:
Co-sponsored by Mercer County Community College, this economic
program assists small businesses, provides office space and services,
and offers free small business counsel.
Jersey Avenue, Suite D-1, New Brunswick 08901. Randy Harmon, director.
800-432-1832; fax, 732-545-0120. E-mail: email@example.com.
Home page: www.nj.com/njsbdc.
This incubator, a specialty program of the NJ Small Business
of Rutgers Graduate School of Business, assists technology
in commercializing their new technologies, searching for grants and
financing, and growing their business. It also provides business
assistance to early stage internet and E-commerce companies.
Castle Point on Hudson, Hoboken 07030. Gina M. Boesch, director.
fax, 201-216-8044. E-mail: firstname.lastname@example.org. Home page:
240 Martin Luther King Boulevard, Newark 07102. Stash Lisowski,
973-643-5740; fax, 973-643-5839. Home page: www.njit-edc.org.
A technology oriented small business incubator.
105 Lock Street, Fourth Floor, Newark 07102. Lou Gaburo, director.
973-643-4063; fax, 973-643-4502.
Dover 07801. Patricia Milley, executive director. 973-442-6400; fax,
973-442-6492. E-mail: email@example.com. An incubator for technology
firms that can have access to federal laboratories, personnel, and
critical technology. This may soon be augmented by funds for an
run in conjunction with Morris County.
Plaza, Monmouth Junction 08852. Harold Kent AIA, owner, architect.
732-329-3655; fax, 732-329-9697. The Deer Park Drive office complex
operates as a private incubator for technology companies.
Pennington 08534. Winn Thompson, manager. 609-737-3322; fax,
is a "total business service center" for companies with large
or small space needs. These firms design, develop, produce, market,
service, and export products and services.
to locate in New Jersey cities and downtowns under the New Jersey
Cyberdistricts Program, which offers grants to municipalities and
qualified not-for-profit developers to create and market
There is no maximum grant amount. Applicants are encouraged to partner
with telecommunications companies, Internet service providers,
associations, commercial and industrial real estate owners, colleges
and universities, and community development corporations. Get a copy
of the RFP from the NJRA at 609-292-3739 or by writing to Leslie
at the NJRA, Box 790, Trenton 08625.
Prospective entrepreneurs can get training and qualify
for funds by taking the eight-week Entrepreneurial Training Institute,
a course that shows prospective business owners how to polish their
business plan. A consortium of banks offers a revolving loan fund,
through the New Jersey Development Authority, to ETI graduates.
after Scott Pollack and his wife, Kathy, purchased Varsity Liquors
on Nassau Street in October, 1999, he took the $225 course and came
away with $160,000 in financing from Summit Bank (January 26).
A wine importer and wholesaler in Trenton for 15 years, Pollack says
that ETI helped him enormously with payroll taxes, insurance, and
shopping for credit card pricing. Pollack’s advice: 1.) Don’t think
you know everything; and 2.) do the research.
Says Pollack. "There’s a lot more involved to running a business
than putting the key in the door and opening up."
ETI runs eight-week sessions in spring and fall at the Human Resources
Development Institute on Trenton’s Woolverton Avenue and at nine other
locations. Classes are once a week, from 6 p.m. to 9 p.m. Call
Almost everything on the new Service Corps of Retired
Executives’ (SCORE) website is valuable to small businesses owners,
from free E-mail consulting services to hotlinks on hard-to-find
information (July 5).
Formed in 1964 as a nonprofit dedicated to entrepreneur education
and formation, growth and success of small businesses nationwide,
SCORE’s 11,500 volunteers provide individual counseling and business
workshops for aspiring entrepreneurs and small business owners. SCORE
has assisted more than 4.2 million Americans with small business
Updated daily, SCORE’s new website models a daily business journal,
with timely articles, and informational quizzes intended to enlighten
business owners on how they’re faring, and an E-mail service that
allows users to query SCORE consultants directly. It also has a
A to Z list of hotlinks to important business resources. They include
an Associations Encyclopedia, AT&T Toll Free Internet Directory, SBA
links on everything from creating a balance sheet to drafting a
plan, company profiles, rules of copyrighting, an Internet tutorial,
ISP directory, an online legal library, nonprofit organization grants,
patent and trademark libraries, shareware, and trade show directories.
Purchases by small businesses are projected to reach nearly $53
in 2002, according to SCORE resources. With that in mind, SCORE
partnered with EqualFooting.com, a B-to-B website launched in March
that aims to put small business owners on "equal footing"
with big corporations by providing vertical listings of industrial,
financial, and shipping suppliers to small business owners.
Together SCORE and Equalfooting.com have compiled two quick-reading,
topic specific guides — "A Guide to Online Purchasing,"
and "A Guide to Small Business Leasing" — to help
make decisions with their spending capital and evaluate payment
when purchasing online or leasing. To obtain a free copy of the
call 800-634-0245 or visit the website.
These organizations offer a chance for entrepreneurs
to pick up tips on how to get started and often are a way to meet
future angel investors.
08807. Al Warr, director. 908-526-1500; fax, 908-526-1501. Home
page: www.businessmoneyhelps.com. Countrywide assistance for
at any stage of growth and development, including start-up, fund
and tax problems — employing client referrals, meetings, seminars,
presentations, and other means of assistance.
Suite 312, Verona 07044. John Sarno, executive director. 609-393-7100;
fax, 973-239-0904. Home page: www.eanj.org. Nonprofit association
that provides employee relations services including salary and wage
CN 828, Trenton 08625. Stephen Sasala, executive director.
fax, 609-984-4920. Home page: www.innovationgarden.org.
pro-business partnership that seeks to attract and retain businesses
in New Jersey — formerly Prosperity New Jersey.
Suite 4200, Princeton 08540. Robert Frawley, president. 609-987-6656;
First Wednesdays, September through June at the Princeton Forrestal
Hotel, $30 to $35, 609-279-0010.
Jeff Milanette, president. 908-789-3424; fax, 908-789-9761. E-mail:
in formation and growth of young technology based enterprises in the
state, second Thursdays, 6 p.m., at McAteers, September to June.
Street, Newark 07102. Sharon Gifford. 973-353-1646; fax, 973-353-1233.
E-mail: firstname.lastname@example.org. Umbrella organization for
and small business outreach programs.
c/o Center for Applied Psychology, Piscataway 08854. David Niemeyer,
director. 732-445-7504; fax, 732-445-7970. E-mail:
Home page: www.rci.rutgers edu/ngsapp/center/family.htm.
This member organization addresses issues unique to family-owned
c/o Deidre Moire, Robbinsville 08691. Stephen Reuning, trustee.
fax, 609-584-9575. Home page: www.yeo.org. International
for owner/operators of businesses, age 42 and under, with minimum
$1 million gross revenues, meetings open to members only, extension
07962. Jay W. Trien CPA, president. 973-631-5680; fax, 973-984-9634.
for stimulating interaction among business leaders and investors,
also 973-267-4200, ext. 193.
Lawrenceville 08648. Steve Sroczynski, president. 609-844-9880; fax,
609-844-9890. E-mail: email@example.com. Home page:
Global Electronic Technology ContactX Association, contact-building
for technology and business issues.
280, Mt. Laurel 08054. Maxine Ballen, president. 856-787-9700; fax,
Statewide group that provides recognition, networking, information,
and services for the state’s technology businesses.
08540. Cathryn A. Mitchell, president. 609-921-3322; fax,
E-mail: firstname.lastname@example.org. Nonprofit organization
development and advancement of technology in the greater Princeton
Avenue, Suite 222, Denville 07834. John Daghlian, executive director.
973-627-5330; fax, 973-627-8410. Home page: www.research-nj.org.
Support for continued growth of technology-based organizations in
Corporation, CN 530, Princeton 08543. William Chiang, chair, 2001.
609-734-3222; fax, 609-258-6746. E-mail: email@example.com. Home
page: www.princeton.edu/~pacs/pacshome.htm. Meetings at Prospect
House (for dinner) and Frick Lab (for speakers) on the university
campus, call Denise D’Auria at 609-258-5202.
Trenton 08638. Peter Boughton, president. 609-771-4149; fax,
Second Tuesday of the month at 5 p.m. at Daly Hall, Rider University.
Raritan Plaza, c/o Camp Dresser & McKee, Edison 08818. David
past president / newsletter editor. 732-225-7000; fax, 732-225-7851.
E-mail: firstname.lastname@example.org. Monthly at Princeton University’s E-Quad.
c/o Sandra Carson, Box 400, Princeton 08543. Mary Jo Donovan,
2001. 732-274-5342; fax, 732-274-5495. E-mail: email@example.com.
Home page: www.geocities.com/cjcawis. Forum for women in,
or considering careers in, science and technology.
Street, The Princeton House, Trenton 08608. Debbie Hart, executive
director. 609-890-3185; fax, 609-581-8244. E-mail: firstname.lastname@example.org.
Home page: www.businesswire.com/emk/bcnj.shtml.
Street, Trenton 08608. Hal Bozarth, executive director. 609-392-4214;
fax, 609-392-4816. Home page: www.cicnj.org. More than 100
committed to both sustainable growth and environmental protection.
08610. Kathi Neal, chairperson. 609-393-7088; fax, 609-581-8244. Home
D, Pennington 08534. Roque J. Calvo, executive director. 609-737-1902;
fax, 609-737-2743. E-mail: email@example.com. Home page:
A 7,000-member association for advancing the theory and practice of
electrochemical and solid-state science and technology.
610 Taylor Road, Piscataway 08854. Carole Kantor, associate director.
732-445-0488; fax, 732-445-5006. Home page:
Multi-university consortium working with New Jersey industry on
of a new generation of biomaterials.
Princeton 08543. Gail Helfrick, chairperson. 609-683-1023; fax.
firstname.lastname@example.org. Bimonthly meetings.
Drive, Pennington 08534. Priscilla Waring, president. 609-737-6842;
fax, 609-737-0915. E-mail: email@example.com. Home page:
Trade group for professionals in the computer field, meetings second
Wednesdays at 6 p.m. at Sarnoff Corp.
08855. Bruce Eisenstein, President. 732-981-0060; fax, 732-981-0027.
Home page: www.ieee.org. Institute of Electrical and Electronics
Engineers, operations center for international organization.
Princeton Junction 08550. Shabbir S. Moochalla, chairperson.
fax, 215-497-2628. E-mail: firstname.lastname@example.org. Home
08542. John DeGood. 609-924-8704; fax. E-mail: email@example.com.
Home page: www.acm.org/chapters/princetonacm. Meetings on third
Thursdays at 8 p.m. at the Sarnoff Center, free, open to the public,
activities for both consumer users of computers and more technically
oriented people, dues $10.
08619. Dave Ciotti, public relations. 609-587-8334; fax, 609-584-9271.
E-mail: firstname.lastname@example.org. Apple II technology exchange group;
meetings on second Fridays at 7:30 p.m.
University, Princeton 08544. Seth Eberhardt, president. 609-258-5730;
fax, 609-258-1301. E-mail: email@example.com. Home page:
Meetings on second Tuesdays at 7:30 p.m. at Jadwin Hall, A-10, $30
annual dues, hotline at 609-252-1163.
Kurivchack, president/newsletter editor. 908-218-0778; fax,
Meetings on second Mondays, 7:30 p.m. at Lawrence Library, Route 1
South and Darrah Lane, dues $30/year
Marin Light, KGP Productions. 800-631-0062; fax, 732-422-0076. E-mail:
May 6 and 7, 2000, at the New Jersey convention center in Edison.
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