#h#Bhatla-Usab Real Estate Group#/h#

Team Approach Reinvented the Real Estate Process

Reinventing real estate to give the customer expert service in each step of the selling or buying process is what Bhatla-Usab Real Estate Group at Keller-Williams in Princeton is all about.

“The edge we have is the systems we’ve put into place and the way we have reinvented the traditional realtor approach,” says Bill Usab, a former engineer and half of the husband and wife team. “We have developed something totally different. Our team is specialty based. We have specialists who are devoted to working exclusively with sellers. We have specialists who work exclusively with buyers. We have experts who specialize in marketing, and we have specialists who coordinate and guide buyers and sellers through the closing process.”

The advantage is demonstrated by results. Homes sell faster when you have specialists working for you because each person in the process is highly focused on his or her strengths, which in turn provides better service to the client.

When Usab and his wife, Harveen Bhatla, reinvented the way their team works, they became the seller specialists, focusing their efforts on servicing sellers. They brought in six licensed realtors, buyers specialists who work exclusively with buyers. In addition, they have other specialists who concentrate on all other aspects of the home buying/selling process.

“No one else works this way. Here, you always work with a specialist who has passion and drive for a given part of the process. We can’t all be experts at everything, but our clients have a specialist who is expert at each given step in the buying and selling process,” says Usab. To help people buy and sell homes faster and easier in today’s market, the team focuses on three key factors: staging, pricing, and marketing technology.

“Staging is crucial in today’s market,” says Usab, “because there is so much inventory available. There are twice as many homes on the market today as there were in 2005.” To compete, he brings on a staging specialist, at the company’s own expense, who helps sellers present their homes in the best light.

Pricing is also important. Statistics show that a home priced right will sell within 30 days. Those priced incorrectly will languish until they are correctly priced. “Our market analysis tools help us price homes right in the beginning. This saves the seller and the buyer time and frustration and makes negotiation easier.”

Technology is the third peg in the process. Today’s buyers use the Internet as a valuable part of the home buying process. “Virtual tours are the open house of today’s generation,” says Usab. “You’ve got to have a good tour or they won’t come to see the house, no matter how beautiful it is. The virtual presence is essential in the most powerful ways.”

Whether you are buying or selling a home, it’s time to take advantage of an approach that gives you a specialist for each step of the buying and selling process. This new real estate team concept provides better service to clients and makes buying or selling a home a pleasurable experience. For more information about the specialists in the Bhatla-Usab Real Estate Group at Keller Williams, call Bill Usab or Harveen Bhatla at 609-987-8889, ext. 120.

Bhatla-Usab Team, Keller Williams. 100 Canal Pointe Boulevard, Princeton. 609-987-8889. www.njdreamhomes.us

#h#Phyllis Grodnicki#/h#

Expertise in selling homes in any market

Phyllis Grodnicki, who’s been successful in this area’s real estate environment for nearly two decades, is advising those who are thinking of buying to act soon while interest rates still are low. She’s seeing a slow creep up, and believes that home prices will rise, as well.

Grodnicki of Prudential Fox & Roach Realtors, who holds both the CRS and SRES, knows how to get the job done. She takes extra steps to help with the myriad of details involved in real estate transactions. Evidence of her expertise is the many clients who have become her friends, and how frequently she is invited to their homes.

Grodnicki knows her way around the market in Mercer County, as well as many parts of Middlesex, Somerset, and Burlington counties. Because of her long tenure in the business, she’s not phased by economic or market fluctuations. Tough market or not, she recently sold a home in Plainsboro at the first open house.

"Homes are selling out there," she stated. "I’ve been through this type of economic uncertainty before, so I don’t panic and I’m well prepared to help my clients."

Grodnicki says that not only is market experience relevant, but so are a host of other issues. She knows how to price the home right, and to negotiate price, inspection issues, terms, and more. As a member of the Top Producers Association for a number of years, Grodnicki has the credibility and the contacts to make it happen.

One piece of advice she has for sellers and those thinking of selling: update your home, as appropriate, and keep it updated. Buyers moving into this area want houses with current kitchens, bathrooms and, paint jobs.

"Some buyers see something off-kilter and can’t envision their belongings in that house," Grodnicki observed. "It’s better to make small investments over time to keep the house current. If it shows well and the price is right, the house will sell. Sellers who are prepared do better."

"Buy in the next six months, or you may feel you missed the boat," she added. "In our area, because of our proximity to New York and Philadelphia, the Route One corridor, desirable school districts and vibrant companies, homes are going to really start to move."

The news is also good for first-time homebuyers, who may be eligible for a tax credit if they close by December 31. Grodnicki can help clients determine if they qualify.

Grodnicki prides herself on her customer service, track record, and the support of her team. She also gives back to the community as an avid volunteer. This is her fourth year as president of Women for Greenwood House, the fund-raising arm of the Ewing nursing home. She’s been involved with Greenwood for a decade. She also volunteers for HomeFront and the National MS Society, and is a regular blood donor.

"I try to devote as much time as possible to volunteering because I believe it makes you a whole person," she said.

Contact Grodnicki at Prudential Fox & Roach at 609-683-8537.

Phyllis (Cohen) Grodnicki, Prudential Fox & Roach of Princeton. 609-683-8537 (direct office). 609-203-0110 (cell). 609-799-7104 (evenings). pgrodnicki@yahoo.com


#h#Susan Gordon#/h#

Market knowledge means moving homes

Susan Gordon, a realtor at Coldwell Banker Residential in Princeton, doesn’t pigeonhole herself when it comes to real estate. And that benefits her clients.

"I handle all types of transactions," she said, "All price ranges, domestic and international relocations, move-up buyers, divorce settlements, retirements, estate sales and, or course, local buying and selling are all in my comfort zone."

With 30 years in the business — 28 of those in the greater Princeton area — Gordon has a solid handle on the whole market and its ups and downs. She knows if the lower end is in trouble, the higher end will eventually fall. That’s experience that comes from living and working in one area for so long, and from attending seminars and appraisal conferences so she can stay up-to-date.

"Most of my business is satisfied, repeat clients and referrals," Gordon noted. "I cover Princeton, Montgomery, Hopewell, West Windsor and the South Brunswick areas."

Gordon advises potential buyers and sellers not to get caught up in the gloom-and-doom naysayers. She said homes are indeed moving, as evidenced by the five houses she sold last week.

"I get results. Sellers like working with my team because we keep them up-to-date on what buyers are doing so pricing is appropriate," she said. "Sellers need to make pricing decisions based on realistic expectations."

Gordon also works closely with buyers, who appreciate her ability to quickly hone in on what they’re interested in seeing. There are a finite number of properties that will appeal to each buyer, and a good realtor can narrow the field.

"There aren’t that many houses exactly like the one you’re looking for," she added.

Gordon’s clients are happy with her service. They call her "extremely creative and an excellent negotiator." She’s also someone who is routinely called upon by other realtors for pricing, marketing, and staging advice. She prides herself on being discreet and keeping business confidential.

"One very important thing for clients: our office here at Coldwell Banker is like a family. It’s an awesome place to work and to do business," she stated. "I also have an assistant who is a really special lady. I hired her 16 years ago, and we’re a team that can’t be beat."

Gordon may be reached directly at 609- 688-4813.

Susan Gordon, realtor, Coldwell Banker Residential. 10 Nassau Street, Princeton. 609-688-4813.

S usan.gordon@cbmoves.com


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