Great ideas are worthless. A great idea that turns into a great company is priceless. So how do you take a concept and turn it into a viable commercial business?

Business owner John Chang will answer that question Thursday, October 17, at 4:30 p.m. at the Keller Center, when he gives a talk titled “Concept to Commercialization to Acquisition: A Silicon Valley Medical Device Startup Story.” Visit commons.princeton.edu/kell­er­center for more information.

Chang (Princeton Class of 1991) is a mechanical engineer who has spent more than 20 years in the medical device industry. He has developed technologies in the fields of interventional cardiology, radiology, vascular surgery, general surgery, and ENT. Chang is co-founder and former vice-president of research and development of Acclarent Inc., which develops novel therapies in ear, nose, and throat medicine and was acquired by Johnson & Johnson in 2010.

A co-inventor on more than 50 issued and 190 pending patents, Chang is currently with the medical device incubator, ExploraMed.

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