Alex Freund knows a thing or two about changing careers.

A native of Romania, Freund grew up in a household where his father was an executive at a large shoe manufacturing company. The family moved to Israel when Freund was 13, and his father had to switch careers to the field of hotel management. Freund moved to the U.S. after high school and enrolled at the Cornell Hotel School. After graduation, he worked at a hotel in Rochester. (U.S. 1, July 19, 2017.)

He soon grew tired of the 73 hour weeks of this job, however, so he sought a job as the director of the dietary department of a hospital. He later moved to the insurance industry and held executive positions at Honeywell, Sanofi, and Tyco. At age 60 he made another transition, becoming a career development coach.

Freund made many of his own career transitions in the pre-Internet age, but he has also mastered new tools. Freund gives a presentation on using LinkedIn at the Career Support Group on Saturday, May 19, from 8:30 to 11 a.m. at St. Gregory the Great at 4620 Nottingham Way in Hamilton Square. For more information, visit www.careersupportgroup.org or call 609-575-1719.

Freund, who is based in Hopewell, has blogged about the best way to use LinkedIn on his website at www.landingexpert.com:

By definition, every job seeker is a seller of self. The recruiter and the hiring manager, on the other hand, are the buyers. Buyers are obligated to perform due diligence before making commitment to sellers. Now, I’m sure that you the reader do not stretch the truth, exaggerate the facts, or even occasionally lie on your resume about certain facts, skills, or accomplishments, but I know that some others do. According to surveys such as Jobvite, 93 percent of recruiters use social media to check out candidates. A recruiter’s professional obligation is to make sure that resumes submitted to companies factually represent the job candidates. Otherwise the recruiter’s credibility is on the line. Recruiters compare the content of candidates’ resumes with other facts they are able to find online. To make those comparisons, 94 percent use LinkedIn, 66 percent use Facebook, and 52 percent use Twitter. But what are they looking for?

Validation of expertise and experience: Recruiters and hiring managers compare, for example, your skills, experience, and accomplishments — as stated in your resume — with any evidence found regarding your participation in communications with others who belong to the same groups you do. If, for instance, you say you’re very qualified at the expert level, well, your claim should be evident elsewhere too. If you say you’re a leader who communicates well, then that should be apparent via your blog that is linked to your LinkedIn profile. Furthermore, recommendations validate your expertise, and endorsements speak specifically to your professional skills.

Evidence of consistency between the resume and social media The basic things a recruiter validates are the matching of dates of employment and names of employers. They also search for any gaps in titles, college graduation date, academic degrees, and so forth between your LinkedIn profile and your resume. Even though it is advised that a resume be tailored to the job being applied for and that your LinkedIn profile be more generic in nature, the basic information has to otherwise match, or the discrepancies will raise questions. Significant varying information between the two could cost you the opportunity to continue in the selection process for further review of your candidacy.

Assertion of technological savvy. Those who have complete and attractive LinkedIn profiles affirm their understanding of the online business. Such profiles also serve as differentiators against more mature people who, typically, are less savvy about new technology.

Online presence not only is helpful to the job seeker but also makes the recruiter’s job easier when it comes to the processing of your job application. In addition, candidates who are not perfectly honest about their professional backgrounds will come to regret the deceit because sooner or later, the truth will surface. A problem that some job seekers face is their posting of some information online years ago, at a time when such information was not important to them but it helped them impress their friends and peers at the time. That information may backfire now if found — even years and years later.

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