During the last decade and a half, the medical publishing marketplace in the Route 1 corridor has been dominated by two brothers — Michael J. Hennessy, with his company MJH (profiled in a U.S. 1 cover story on November 19, 2014), and Jack Hennessy Jr., who headed Medical World Communications. When Jack sold his business in 2004, Mike was the only Hennessy in town.

But a third brother, Jeff Hennessy, is also working in the healthcare communication field. Jeff founded Princeton Media Associates in 2001 in Millstone and now is moving to a building on Windsor Center Drive in East Windsor. He became the CEO of HMP after it bought Princeton Media Associates in 2008. His company, like his brother’s firm MJH, produces medical journals and online educational materials and hosts educational conferences for medical professionals. Its publications include the Journal of Invasive Cardiology, Podiatry Today, the Annals of Long-Term Care: Clinical Care, and other magazines aimed at physicians.

Jeff Hennessy says there is no particular “flagship” publication. “HMP views all of our brands as multi-channel resources for healthcare professionals. Each brand falls within a particular therapeutic field, and we are proud to manage a number of industry-leading resources within wound care, mental health, primary care, and cardiovascular devices,” he says. They also manage online educational programs.

HMP Communications has taken up 12,000 square feet of the 68,000-square-foot 104 Windsor Center Drive building, just south of Princeton-Hightstown Road. The company also maintains an office in Malvern, Pennsylvania. HMP has 65 employees at the East Windsor location and plans to add 20 positions in the next several months. (HMP stands for Health Media Professionals, but it is known in the industry by its initials.)

Between Malvern and East Windsor, the company will have about 140 employees. Mike Hennessy’s company in Plainsboro employs around 160 people.

“Our decision to relocate from Millstone to East Windsor was a difficult one, but we are very pleased with our new home,” Hennessy said. “The East Windsor office is centrally located, with easy access to major highways, public transportation, and area businesses. The new space also provides us substantial room for build out, and the accessibility aids us with recruitment efforts.”

Hennessy said HMP is expanding its workforce because the company is growing through acquisitions, and because he wants to hire more people to improve the quality of its portfolio of publications. “Our commitment to deliver best-in-class healthcare communications requires a commitment to invest in best-in-class personnel — from IT, to editorial, to marketing and beyond,” he wrote in an e-mail.

Hennessy, who received a bachelor’s in economics from Stonehill College in Massachusetts, said it is no accident that he and his brothers all ended up in the medical publishing field. Their father, Jack Hennessy Sr., worked for Thomson Publishing back in the 1960s and 1970s, and then founded his own business, Med Publishing, in Jamesburg.

“My father introduced all of my brothers and sisters to the healthcare communications industry,” Jeff says. “His professional experience in pharmaceutical sales, as well as publishing, resulted in his pursuit to marry the two concepts together. He believed in strong education and hard work — and allowed us to learn from him. This industry, and his work ethic, is ingrained in all of us.” The sisters are not in the healthcare communications business.

While the brothers founded separate businesses in the same industry, Jeff says he doesn’t consider Mike to be a direct competitor. “We definitely don’t view it that way,” he said. “Like many others in healthcare communications, they have done, and continue to do, very important work in our industry. My brothers have taught me a great deal about this business, and I am forever grateful. There is plenty of room within healthcare communications for all of us to apply our skills and advance patient care through the delivery of high quality content.”

The medical education company joins other education and technology-based companies at 104 Windsor Drive — Bridgex Technologies, Cloudeeva, Evans Analytical Group, and McGraw Hill Education.

While most of the medical publishing companies in the region are based in New York, and a smaller number in Philadelphia, “HMP Communications has found the perfect home in East Windsor. We chose to relocate our local operations to East Windsor because of their business friendly atmosphere and outstanding location,” Hennessy said. “This new location represents a substantial investment by HMP Holdings and provides a great facility for our employees to meet the evolving needs of our customers. We look forward to growing our operations both here and in Malvern, Pennsylvania, as well as being part of the very vibrant local business community.”

HMP Communications, 104 Windsor Center Drive, East Windsor 08520; 610-560-0500; fax, Jeff Hennessey, CEO. www.hmpcommunications.com.

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