In America, our homes are our biggest investments and our most personal assets. So whether we’re buying or selling, we want real estate professionals to know the market, diligently represent us, and guide us through the process with care.

Simply put, we want the best.

For nearly four decades, Gloria Nilson & Co. Real Estate has built its reputation on providing the best service possible to buyers and sellers. Doing so requires recruiting, training, and supporting the best sales associates in real estate.

It starts with a selective recruitment process supported by competitive compensation and a comprehensive training program for all new Gloria Nilson & Co. sales associates. That training continues throughout the sales associate’s career with Gloria Nilson & Co., ensuring their skills and knowledge keep pace with the industry’s best practices.

One leading best practice the company spearheaded was last year’s multi-year joint venture with Apple, Inc. The effort was designed to transition the company into a paperless, tablet environment. In only the first year, a high percentage of Gloria Nilson & Co. sales associates have converted to iPads, allowing them to easily execute documents, deliver presentations, communicate with clients, and even create virtual tours of their listings.

Beyond technology, sales associates enjoy robust marketing, advertising, and public relations programs designed to keep the Gloria Nilson & Co. brand and its representatives prominent within the region. These programs support the company’s efforts to make sure everyone — from first-time homebuyers to empty nesters looking to simplify their lives — has an outstanding client experience.

The brand’s Luxury Homes division, as well as its exclusive affiliation with Christie’s International Real Estate, demonstrates why Gloria Nilson & Co.’s sales associates are trusted to handle transactions for the region’s most prestigious addresses.

The results of these combined efforts are abundant.

Sales associates in each of the company’s 21 offices are regularly recognized for their achievements through client satisfaction surveys, high sales volume, and their individual community service efforts. The numbers support this pursuit of excellence: sales associates increased the company’s total sales transactions by more than 33 percent in just two years, from $900 million in 2011 to more than $1.3 billion at the close of 2013.

These are only a few reasons why those looking for the best representation in their real estate transaction look to the industry’s best: the sales associates at Gloria Nilson & Co.

For more information, visit www.glorianilson.com today. See ads, pages 12 and 60.

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