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Published in U.S. 1 Newspaper on June 7, 2000. All rights reserved.
Global Trade 2000
Global trade is at the forefront of the state’s agenda
as well as the nation’s, as shown by Governor Whitman’s recent 11-day
tour of Asia with representatives from such New Jersey corporations
as AT&T, Bristol-Myers Squibb, Becton Dickinson, Bell Atlantic, Merck,
Prudential, and PSE&G. The Pacific Rim countries contribute more than
$3.4 billion to the state’s overall economy, according to the governor’s
office. Sales to Korea amounted to $910 million last year, and sales
to Japan generated nearly $2 billion. Among the products were electronic
and electric equipment, transportation, and chemical products.
Export is critical to New Jersey’s economic well being, suggests the
governor, and last year New Jersey export sales reached $22.7 billion,
the ninth highest in the nation. "Nearly 600,000 people are employed
in New Jersey as a result of imports, exports, and foreign direct
investment," says Governor Whitman.
This month the governor initiated a partnership with the Export-Import
Bank of the United States, a federal agency that helps finance the
sale of United States goods and service, to help New Jersey companies
reach new markets and increases sales internationally. The New Jersey
Commerce and Economic Growth Commission will market Ex-Im programs,
which offer financial services such as loans, guarantees, and insurance
Fostering more global partnerships will be the focus
of "Global Trade 2000: Opportunities and Challenges," a conference
at Raritan Valley Community College on Friday, June 9, from 8 a.m.
to 3:30 p.m. at the Advanced Technology Communication Center in Somerville.
Call 908-526-1200, ext. 8235 Cost: $60.
The keynote, Rick Savone, Canadian Consul and Trade Commissioner,
speaks on "NAFTA and Its Implications on New Jersey Trade,"
at 8:45 a.m. George Melloan, deputy editor international of
the Wall Street Journal, speaks on "Global Trade: Why We Should
Care About It," at 12:30 p.m. The conference also includes the
Lefkus , Kullman Industries, Roger Cohen
Lewandowski, GPU Energy.
"Increase Your Sales Through Market Research," with Joseph
Waters, Hoffman International, Barbara Amen
Ltd., and Leigh Ann Carlin, NeoStrata Company Inc.
"Partnership for Success: Developing International Partnerships,"
with Jay Ghose, Lucent Technologies, Eugene Slowinski
Alliance Management Group, and Dick Meisenbacher, Baden-West
Beth Pittinger and Betsy Cling
Equitable Adjustment Service Inc., and Jay Willer, PNC Bank.
"Patent Rights & Intellectual Property," with Michael Mercantati,
Brian Wamsley, Herold and Haines, and Fred Howlett,
"Virtual Trade Mission," with Valerie Rasines, Lucent,
Ray Chimileski, Virtual Learning Network, and Rodney Stuart
U.S. Commerce Department.
& Japan," with Steven Tsai , Guang Tai International.
"Doing Business in Europe," with John Coiregan, the
Irish Trade and Technology Agency for Development, and Barbara
Amen, Ballantrae International Ltd.
"Opportunities for Partnerships in South and Latin America,"
with Jose Gomez-Rivera, New Jersey Commerce Department, and
William Black, Raritan Valley Community College
A reception with consulate generals and door prizes will be held at
business at McGill, and worked in government before being recruited
by the Canadian Foreign Service. He served in Algeria, where he was
responsible for political and immigration programs, and came to Princeton
this year. Like two previous consuls, he lives at 90 Westcott Road
in Princeton Borough (609-252-0777, E-mail: firstname.lastname@example.org)
and from there he operates what is considered the satellite mission
of the Canadian Consulate General in New York (www.canapple.com).
Because New Jersey’s riches are in the brains of its scientists, Savone’s
export/import efforts will concentrate on areas of biotechnology,
information technology, and environmental technology.
He will discuss the effects of the NAFTA agreement. "We will look
back at the past five years of NAFTA to ask if it has been a success,"
says Savone. "It has been a success for all three partners. We
have seen astronomical trade growth in Mexico, Canada, and the U.S.
over the past 5 and 10 years. In terms of investment it has been a
very positive period for Canada, for laying down the ground rules
and building a structure."
Success stories include trade increases in chemicals and plastics
plus some of the companies of the "new economy" and the biopharmaceutical
upstarts growing rapidly in Canada. They are attracting interest from
potential partners in New Jersey — investors, researchers, and
those who do market development and commercialization. "We have
a vast network of research, an excellent scientific base," says
Savone. "And we have governments eager to attract investment,
whether through tax breaks or research and development initiatives.
Also our legal system, our competitive intelligence/property protection
system has always been of interest to American pharmaceutical firms."
In addition to concerns over environmental effects, many Canadians
feared there would be job losses. "That didn’t pan out at all,"
says Savone. "In Canada, where we expected to see job losses we
have seen dramatic increases in competitiveness."
Savone says that U.S.-based companies are studying whether to set
up operations in Canada. "Costs are dramatically in favor of the
businesses, and the pool of available labor is also attractive in
He cites a KPMG report saying that Canadian business costs are seven
percent lower than U.S. costs. As for the notorious Canadian health
insurance payments, they constitute only nine percent of the Gross
National Product, versus U.S. health insurance costs of 14 percent
of the GNP.
"We also have an immigration policy that is more flexible. We
are the only other country besides Australia to have a policy —
a point system — that actually tries to match immigration goals
with economic internal needs." The Canadian government has a list
of occupations that are needed at any given time. "When someone
shows up at an embassy around the world, if they are educated and
skilled in a field that our economy happens to be lacking then, we
will look upon that application favorably," he says. "It is
an organized approach to immigration rather than a lottery."
"Like the United States, Canada and Australia are built on the
sweat of immigrants. This allows us to be a little more flexible than
in Europe," he says.
Power lunches at a chamber meeting can be intimidating
for the small business person who doesn’t know everybody. And most
small businesses aren’t well-enough staffed so the boss can go cavorting
around the county going to meetings.
Cathy Frank-White, newly installed president of the Mercer County
Chamber of Commerce and the first woman president in the chamber’s
135-year history, has another approach: She goes to them. "I’ve
been here only three months, but I am trying to give prospective members
personal attention. If anyone calls here, I will go out to them and
spend some time telling what the chamber can do for them," says
Frank-White. "I’ve been encouraged by the new members we have
brought in, many because of the personal attention they get."
Frank-White is the featured speaker at the Mercer Chapter of the New
Jersey Association of Women Business Owners on Tuesday, June 13, at
6 p.m., at the Palmer Inn. Installation of officers will also be held
that evening. Cost: $29. Call 609-924-7975.
Mercer County Chamber’s Year 2000 Business-to-Business
Directory is hot off the presses, with over 3,250 qualified Mercer
COunty prospects. The book is available both in print ($58) or disk
($395). Call 609-393-4143.
<B>Smith Stratton Wise Heher & Brennan helped the
Human Resources Management Association become incorporated on a pro
bono basis. Richard J. Pinto and Priscilla Maye Kugel
of Smith Stratton helped revise by-laws and file federal and state
Kids campaign, is providing free child seat check-ups, first for its
employees, and later at events open to the general public. The 20-minute
check-up involves an examination by a trained technician to be sure
the seat is installed properly. A recent poll of 185 car seats in
New Jersey found that only five of them were installed properly. Call
908-272-7712 for scheduled check-up days or go to www.njsaferoads.com.
is the Mercer WalkAmerica Corporate Chairman for the March of Dimes
Central Jersey Chapter, and she will present awards to the top 2000
Mercer County WalkAmerica schools, corporate teams, and individual
walkers on Tuesday, June 13, at 6 p.m., at the Hyatt. Joel Katz,
the afternoon show host of WPST-FM will be the emcee. On April 30,
more than 4,000 walkers raised more than $325,000.
Shining Star award at the Mayor’s Shining Star Charity Ball in Hightstown
on October 21 at the Ramada Inn. Proceeds of the ball benefit Better
Beginnings, which offers preschool, kindergarten, and after school
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