Social media have drastically changed the way we do business. Think about how we have networked in the past or even looked for jobs. Social media allow individuals and businesses to take control of what we want consumers to see and read, and they connect us to people we didn’t even know we were not connected to in the first place.

Tom Townes, principal of Focus Architecture in Pennington and public relations manager for the Princeton Corridor Rotary Club, tells the story about club members who sat alongside each other for years. These members knew each other, but it was not until they each had shared information on LinkedIn that they realized they both attended the same college, in the same graduating class.

The Princeton Corridor Rotary will present “The Power of LinkedIn,” a look at the growing importance of social media on business and our lives, on Wednesday, August 19, at 4 p.m. at the Doubletree Hotel, 4355 Route 1. The program will address how effectively LinkedIn can be used for businesses and will provide business writing skills that are appropriate to Internet use. Cost: $30. Call 609-439-9080, or visit .

The presenters of the event will be Fred Young and his wife Joy Stocke of Glenmede Investment and Wealth Management, 16 Chambers Street. Young is vice president and new business development manager in the Princeton office of Glenmede, a financial firm with offices in New York, Cleveland, Philadelphia, and Delaware. He is responsible for the development of new high net worth business in the central New Jersey area.

Previously, Young was senior vice president and regional director of portfolio management and investment strategy at Wachovia. He also was an equity partner at Organic Alchemy.

He received his bachelor’s in finance from Penn.

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