Crosstown Moves: Jingoli

New at Forrestal: Patrinely

Hospital Fitness: Reidy

Taylor a Tenant: Carter Road

Company Sold: Omniplanar

New in Town: Sonal

Bank News: HVCB

Contracts Awarded: SES Americom


Corrections or additions?

These articles by Barbara Fox were prepared for the October 6,

2004 issue of U.S. 1 Newspaper. All rights reserved.

Foreign Trade Zones

Thanks to the significant expansion of foreign trade zones, many

landlords can offer an extra inducement to manufacturing companies

looking for space. After several years of planning, the federal

government last month expanded Mercer County’s quota of Foreign Trade

Zones (FTZs) from 71 acres to more than 1,000 acres in East Windsor,

Windsor, Trenton, Ewing, Washington, and Hamilton.

FTZs are considered to be outside of U.S. customs. Companies within

these zones defer their customs duties or excise taxes until what they

have imported — or what they make — is shipped to someplace else in

the United States. If the goods are shipped overseas, the tax is never

paid, according to the Mercer County Office of Economic Opportunity.

Conair, a consumer appliance manufacturer in on Milford Drive in East

Windsor, is the big winner for this. For seven years Conair has an

assembly and distribution facility that has been designated as an FTZ.

With the new zoning on Milford Road — 290 acres allocated to a

half-dozen parcels of vacant land — Conair has approval for a

450,000-square-foot building on 27 acres across from its current


Some of the vacant Milford Road property is visible from the New

Jersey Turnpike, and this may be why press releases on the FTZ

bafflingly referred to properties at “Exit 8 and the Route 33

corridor” as if all of Route 33 was the beneficiary. Only Milford Road

got the designation in East Windsor, says Janice Mironov, the mayor.

She emphasizes that Conair has the only “activated” FTZ in the county.

(The other longstanding FTZ, at the Mercer-Trenton Airport, is


One current tenant of Matrix Industrial Park in Robbinsville,

Mercedes-Benz, asked for the FTZ designation during lease

negotiations, and that alerted Matrix to the potential that FTZ might

bring, says COO Alec Taylor. “We got a temporary designation until a

permanent designation came through,” says Taylor, who says the whole

process took nearly two years. Mercedes-Benz moved into its new

distribution center six months ago, and with the FTZ designation it

pays duty on the parts when they leave the building, not when they

arrive. Reducing paperwork is another FTZ advantage. Shipments can be

consolidated at the port rather than being processed more frequently.

Other designated Matrix Development properties I-195 Business Park

(145 acres in Hamilton), and Northeast Business Park in Washington.

Additional sites are 1425 to 1445 Lower Ferry Road in Ewing; the

Horizon Center in Hamilton; in Trenton at the Marine Terminal and Hill

industrial parks; and North Gold Industrial Parks in Washington


Some of the FTZ zones are just one-building addresses. At 7 Graphics

Drive in Ewing, for instance, a 72,300 square-foot building formerly

occupied by JDS Uniphase is on sale for $7.9 million. This building,

also known as “Delaware Crossing,” can be leased for $14 per square

foot, net, and the space leased can be as small as 5,000 square feet.

Among its amenities are heavy HVAC, heavy power, T-1 lines, and that

it is wired for video. The “extra” of being zoned FTZ has brought

queries but no signed leases, says Paul McArthur of Trillium Realty,

who is leasing the property. “The FTZ zones are generally for land

to be developed,” says McArthur, “but we had 7 Graphics Drive

designated as a separate location. We believe it is a target for

pharmaceutical companies and generic pharmas that can import raw

materials, manufacture them, and export them. Even if they sell into

the U.S. market, they don’t pay duty until they sell.

The reason for pharmas to manufacture here, rather than in another

country, is so they can be supervised by the Food & Drug

Administration and tap the attractive labor pool — skilled laboratory

technicians. “That is one of the reasons why the Princeton corridor

has venture capital and start-up biotech,” says McArthur, “because the

labor pool goes way back to GE and Sarnoff. People didn’t take the

relocation packages because they wanted to stay here.”

“Getting the FTZ designation has become a very popular thing to

broaden your base of marketing,” says McArthur. “It is consistent with

New Jersey trying to create jobs in the high end, high tech

industries, where value added manufacturing can take place.”

Has it worked? Not yet, says McArthur. “We have had it on our

marketing material since January, and it hasn’t gotten us a tenant.”

— Barbara Fox

Real Estate Company Moves: Segal

On October 1, after 20 years in Lawrence, Stephen Segal Commercial

Real Estate moved back to Trenton to a facility it manages — the

Marine Terminal Business Center. Phone and fax are new.

Trenton’s boat launching area is just a couple hundred feet away, but

the river did not overflow its banks and this property — six feet

above ground level — was not damaged by the flood. “After construction

of the tunnel, it became really accessible,” says Segal.

His nine-person office had had 3,450 square feet on Brunswick Pike and

occupies about the same amount of space in Trenton. The other tenant

of the building is the environmental engineering firm, Sadat

Associates. A look-alike building has been vacant since the lease

terminated for National Data Corporation.

“I had a hand in building it, and we have managed it for 15 years,”

says Segal. A graduate of Central High in Philadelphia and Penn State

University, Segal’s father was in the wholesale furniture business,

and his wife’s family was in real estate. “Plus, it is time to move

back to Trenton. I formed this company in what was then known as

Trenton Trust building in 1968, and we have grown from there.”

Segal Commercial Real Estate, 1545 Lamberton Road, Marine

Terminal Business Center, Trenton 08611. Stephen M. Segal, president.

609-394-7557; fax, 609-394-6894. Home page:

Top Of Page
Crosstown Moves: Jingoli

Jingoli Organization, 850 Bear Tavern Road, Ewing 08628.

Stacy Jingoli Markowitz, management representative. 609-883-7070; fax,


In June the Jingoli Organization moved from its 3131 Princeton Pike

site to another of its developments, Mountain View Office Park, in

June. Founded in 1921 its portfolio also includes 100 and 101 Thanet

Circle in Princeton and Parkway Corporate Center in Ewing. Phone and

fax are new.

Top Of Page
New at Forrestal: Patrinely

The Patrinely Group breaks ground on the Princeton Corporate Campus at

Forrestal Center, 1100 Campus Road, on Thursday, October 14, at 4 p.m.

It is the first speculative office park to break ground in the state

in the last five years. Brad Fenlon and Craig Eisenhardt of CB Richard

Ellis are responsible for leasing the first 167,000 square-foot

five-story building.

This new campus, located between College Road and Scudders Mill Road,

adjacent to the Robert Wood Johnson Foundation, obtained approvals in

2001 for five buildings and 800,000 square feet on 71.6 acres. At that

time the Patrinely Group was in the process of buying the land from

Princeton University and expected to begin construction in 2002.

Development on the tract was originally approved in 1999.

The Houston-based Patrinely Group also built 100 College Road West and

150 College Road West, totaling 225,000 square feet on 24 acres. Its

long-term plans call for the construction of four similar buildings

and parking lots for 3,200 vehicles, all on a 59-acre portion of the


The recently built Campus Road is at the back of the site. It

parallels Route 1 and runs from Scudders Mill Road to Stellerator

Drive and has been extended to College Road.

Top Of Page
Hospital Fitness: Reidy

Gary Reidy has opened his second fitness center in the Princeton area

that is associated with a hospital. Reidy had partnered with Princeton

Healthcare System for the Princeton Fitness and Wellness Center on

Route 206 in 2003 (U.S. 1, June 18, 2003). Now he is managing general

partner for the RWJ Hamilton Center for Health and Wellness on

Quakerbridge Road, which had its grand opening on Saturday, October 2.

Like Princeton’s facility, this one has junior Olympic-size and

therapeutic pools and a whirlpool spa, plus rehabilitation on

high-tech equipment for the hospital patients.

Meanwhile two more fitness centers aim to get Princeton’s population

trim and buff. A Gold’s Gym will move into the former Syms building on

Quakerbridge Road in 2005, and the Pennington Ewing Athletic Center

(PEAC) is expanding to Lower Ferry Road.

RWJ Hamilton Center for Health and Wellness, 3100

Quakerbridge Road, Clover Square Shopping Center, Mercerville 08619.

Gary Reidy, managing general partner. 609-584-7600; fax, 609-584-7633.

Top Of Page
Taylor a Tenant: Carter Road

Four months after buying the Carter Road campus that used to belong to

Bell Labs, Berwind Property Group has a new tenant, SFBC Taylor

Technology. The pharmaceutical service company has a 10-year lease for

almost 36,000 square feet at 330 Carter Road. It is now called the

Technology Center of Princeton, as opposed to the Technology Center of

New Jersey, the buildings on Route 1 in North Brunswick that are owned

by the New Jersey Economic Development Authority.

Jerry Fennelly of NAI Fennelly represented both the tenant and the

landlord. Another 57,000 square feet here is being occupied by Lexicon

Pharmaceuticals. Taylor’s building has a total of 220,000 feet. “The

355-acre site can accommodate up to an additional 500,000 square feet

of office development,” says Christopher J. Locatelli, vice president

of Berwind.

The previous owner of this property, Maryland-based Townsend Capital,

spent more than $8.8 million to fit-up the long-empty building, and

Berwind spent $29 million on such capital improvements as a new

exterior glass curtain wall, a new room, new mechanical and electrical

systems, and a new two-story atrium lobby. Wulff Architects is the

architect and Penntex Construction the general contractor.

Last summer, when Taylor Technology was sold to SFBC International for

$20.9 million, SFBC promised to expand the 55-person 13-year-old firm.

It provides bioanalytical laboratory services.

Top Of Page
Company Sold: Omniplanar

Omniplanar Inc., 14 Washington Road, Building 1, Box 8558,

Princeton 08543-8558. Eric P. Batterman, president. 609-275-4400; fax,


Omniplanar, an imaging software firm, was sold for about $13 million

to a Blackwood-based firm, Metrologic Instruments (MTLG), according to

a September 27 press release. Metrologic says it will continue to

operate Omniplanar at its current location, and the current staff will

stay there during the ownership transition.

Metrologic designs, manufactures and markets bar code scanning and

high-speed automated data capture systems solutions using laser,

holographic and vision-based technologies. It has been licensing

Omniplanar’s package of bar code reading software for 2D imaging for

fixed position, conveyor belt, and hand held readers.

Top Of Page
New in Town: Sonal

Sonal Sportswear, 1095 Cranbury-South River Road, Suite 4,

Jamesburg. Peter Kamani, distribution manager. 609-409-3333. Home


Sonal Sportswear, an importer of women’s clothing, opened a warehouse

in Jamesburg in early fall. The headquarters is at 1385 Broadway,

Suite 711A.

Top Of Page
Bank News: HVCB

Hopewell Valley Community Bank (HWDY), 4 Route 31 South,

Box 999, Pennington 08534. James Hyman, president and CEO.

609-466-2900; fax, 609-730-9144. Home page:

The bank left its space in Pennytown Village, at 145 Route 31, and

took over the space where the WaWa had been, at Routes 31 and 518.

This space offers an additional 1,000 square feet of office space for

administrative functions. The headquarters remains at 4 Route 31


In line with its intention to open one branch a year, future plans

call for a new loan production office in Cranbury and a branch in

Brandon Farms. The new branch will have a community room, available

free of charge to area organizations.

Top Of Page
Contracts Awarded: SES Americom

SES Americom Inc. (An SES Global Co.), 4 Research Way,

Princeton 08540. Dean Olmstead, chief executive officer. 609-987-4000;

fax, 609-987-4517. Home page:

A subsidiary of SES Americom at 4 Research Way is doing final testing

on WorldSat-2, the first Spacebus 4000 spacecraft manufactured by

Alcatel Space. Later this year the satellite is scheduled to travel

for its launch in Kazakhstan, and it will support applications such as

broadcasting and high-speed Internet connections.

Top Of Page

Carol Denise May, 42, on September 7. She had a planning and marketing

firm in Princeton.

William S. Borden Jr., 82, on September 29. He founded the W.S. Borden

Real Estate Company. A memorial service will be at the Princeton

University Chapel on Saturday, October 9, at 11 a.m.

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