Future Tenants: Bullrun Financial

Colfax Corp.

FBI

Floorgraphics

Glen Eagle

Mactec

Maser Consulting

Simstar

Structure Tone

Union Switch

Corrections or additions?

This article by Barbara Fox was prepared for the November 17, 2004

issue of U.S. 1 Newspaper. All rights reserved.

First Tenant: Duane Morris

Duane Morris consolidated its law office in Cherry Hill with its

College Road office by moving to 16,000 square feet at American Metro

Center, the former American Standard factory, and it is reserving

about 6,800 additional feet for expansion.

"A year ago we decided that since we had progressed to being national

firm, the Princeton area was a better focus for us, so we consolidated

both offices," says Frank Luchak, the managing partner. "We considered

locations on Route 1. We like the Princeton area because it is

internationally oriented, and because of its technology. We have a

number of patent attorneys who work with venture capitalists here."

"But we wanted to be on north/south roadway because we have a lot of

business in Southern New Jersey – Mount Laurel, Mount Holly, and

Cherry Hill – and I-295 was the logical roadway. It rarely has a major

congestion problem. Door to door, from Cherry Hill, it is 40 minutes,"

says Luchak, who looks forward to when the footbridge will allow

tenants to walk directly into the Hamilton Train Station. "Now, you

would have to walk up and over the roadway bridge that crosses over

the track."

The new headquarters, Luchak notes, is a landmark building with such

interesting features as high ceilings. "In the common areas, ceilings

are 18 to 20 foot tall, with glass on either side." Every 40 feet,

there is a 20-foot section with a raised roof, called a "pop-up," he

says. "A lot of light comes in obliquely, which is good for displaying

artwork. And the interior offices have natural light coming down

because of the popups."

The 75th largest law firm in the United States, Duane Morris has 55

attorneys in 21 offices, including an office in London. At 100 College

Road, the Princeton office had 8,100 square feet and 17 attorneys. Now

it has 25 attorneys who do employment law and litigation, intellectual

property, healthcare law, civil litigation, international law,

professional liability, information technology, financial institution

regulation, antitrust, and bankruptcy.

The location decision was made easier by the fact that Duane Morris’s

new landlord is also its client, and vice versa. "They are also

working with us for our new office in Philadelphia, due to be finished

in the fall of 2006," says Luchak. "We will be the lead tenants at

17th & Market streets. We will have our name on the front of the

building and have our artwork on the walls."

Visual art is important to these lawyers, in part because of the

chairman of the firm is on the board of directors of the Philadelphia

Museum of Art and a prominent collector of what is called "outsider

art," Luchak says. Outsider art is made by artists with more talent

than training and can appear somewhat avant garde. The firm’s

Princeton office does not own any outsider art, but it does have

several works by pop artist Robert Indiana, known for his "LOVE"

slanted-letter logo.

Luchak grew up in Princeton, where his father was an engineering

professor at Princeton University and his mother worked as a

nutritionist for the state, also volunteering as a docent for the

Princeton University Art Museum. He graduated from Princeton High and

went to Princeton University, Class of 1972, with a degree in

economics. Working at the Bank of Montreal international division, he

attended law school at the State University of New York at Buffalo,

and practiced law in Philadelphia, arriving at Duane Morris in 1981.

In 1990 he went to New Jersey to what was then the Marlton office, and

he moved it to Cherry Hill in 1995. He is married to an attorney who

had had her own firm in Philadelphia, and they have three children in

Princeton schools.

That Duane Morris has Quaker roots affects how it does business today,

says Luchak. "It was founded by four Quakers on Pine Street," he says,

"and for 100 years we have been making decisions by Quaker consensus.

Most law firms vote."

Monthly partners meetings are held in Philadelphia with six to ten

videolinks from the outlying 20 offices. Ruling by consensus does take

more time at the beginning, he admits, because everyone is obligated

to learn about the issues. "If someone wants to speak out they have to

think it through and consider the effect on the business. If there are

a number of partners who express reservations, the issue is tabled.

But if consensus is reached, it is like operating on all cylinders.

Everybody is behind the decision, and it is much easier to effectuate.

With a vote, there are losers, and some people resist."

– Barbara Fox

Duane Morris LLP, 240 Princeton Avenue, Suite 150,

Hamilton 08619. Frank Luchak, managing partner. 609-631-2400; fax,

609-631-2401. www.duanemorris.com

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Future Tenants: Bullrun Financial

Bullrun Financial, 134 Franklin Corner Road, Suite 106,

Lawrenceville 08648. John Coscia, managing director. 609-912-1370;

fax, 609-912-1371. www.bullrunfinancial.com

Bullrun Financial is reportedly moving to 5,040 square feet at

American Metro. The company did not return calls, but press releases

suggest that its current clients are institutional equity money

managers. It offers web-based software for real-time access to market

information on stocks, market analysis, and investment strategies.

John Michel, the CEO, went to the United States Military Academy at

West Point and has a master of science degree from Carnegie Mellon

University. At Merrill Lynch he developed and managed Merrill Lynch

Direct. Gary Moody, the chief information officer, is also a West

Point graduate and has a master’s degree from Georgia Institute of

Technology. At Merrill Lynch he was director of client information

management for US Private Client.

John Coscia, managing director, worked for Merrill Lynch for 32 years,

most recently as director of advisory field marketing. He graduated

from Elon College in North Carolina and from the Wharton School’s

executive program. Jeff Negrete, who went to Iowa State and the

University of California at Berkeley, recently came to Bullrun from

Charles Schwab, where he helped transition that firm to online

services. He is vice president and general manager of software

engineering.

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Colfax Corp.

Colfax Corporation, 993 Lenox Drive, Suite 200,

Lawrenceville 08648. Thomas M. O’Brien, vice president. 609-896-7627;

fax, 609-896-7633. Home page: www.colfaxcorp.com

The possible move of Colfax Corporation to 2,200 square feet at

American Metro has been stalled by construction delays, but the move

may yet take place. Colfax had been leasing space at 997 Lenox Drive,

but the lease expired, and it took temporary space at Office

Concierge. From five to ten people will work at the new headquarters.

Colfax Corporation had purchased Imo Industries in 1997 in a roll-up

of global pump manufacturers, and it also has nearly a dozen power

transmission firms.

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FBI

Federal Bureau of Investigation, 850 Bear Tavern Road,

Box 7811, West Trenton 08628-0811. Joseph Billy Jr., special agent in

charge. 609-883-4499; fax, 609-434-4352. Home page: www.usdoj.gov

One of the FBI’s six satellite offices in New Jersey is reported to be

moving from Bear Tavern Road in West Trenton to nearly 10,000 square

feet in second floor offices at American Metro. Nevertheless, the FBI

spokesperson cannot confirm this until the move takes place, saying

only that there are 300 agents in New Jersey.

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Floorgraphics

Floorgraphics Inc., 5 Vaughn Drive, Suite 200, Princeton

08540. Richard Rebh, CEO. 609-514-0404; fax, 609-514-0204.

www.floorgraphics.com

Floorgraphics, the firm that embeds advertisements into the flooring

at retail stores, is reportedly moving from 5 Vaughn Drive to a

similar space, 9,700 square feet at American Metro. It occupies part

of the lavish suite that formerly belonged to John Torkelsen’s

Princeton Venture Research.

Founded by Fred Potok, along with George Rebh and his brother, Richard

Rebh, the company creates and installs trademarked laminated vinyl

decals that cover about six square feet of tile on the floors of

retail stores. It leases aisle space from the retail store and sells

the ads to the consumer product companies (U.S. 1, April 28, 1999),

and it has a national network of 12,000 in-store locations.

FloorGraphics has been cash flow positive since 1999. With revenues

last year of $63 million, an increase of 1.60 percent, this company

placed number 11 in the Inc. Magazine list last year.

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Glen Eagle

Glen Eagle Advisors LLC, 134 Franklin Corner Road, Suite

102, Lawrence 08548. Robert Less, director of compliance operations.

609-912-1440.

Glen Eagle Advisors, an independent regional broker, expanded from an

office in Cranbury to Franklin Corner Road, and next year it expects

to move to American Metro. It plans to hire brokers in the tri-state

area – New Jersey, New York, and Pennsylvania, says Robert Less, who

formerly worked at Merrill Lynch.

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Mactec

Mactec, 14 Washington Park, Building 1, Princeton

Junction 08550. Deborah A. Barsotti, principal scientist.

609-936-0700; fax, 609-936-1020. Home page: www.mactec.com

Mactec, an environmental and engineering firm that was founded in

1873, will expand from 5,200 square feet at Washington Park, where 20

people are working, to 10,700 square feet at American Metro. The move

was originally scheduled for June but has been pushed back, says Carol

Tirrell, the moving coordinator. "We have expanded and we will be

expanding," says Tirrell.

This office is Mactec’s environmental engineering arm for site

remediation, air permitting, risk assessment, and other general

engineering projects. Its clients include PSE&G and chemical companies

in the three-state area. Formerly known as Harding Lawson and then as

Harding ESE, it was bought by Mactec.

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Maser Consulting

Maser Consulting PA, 4621 Nottingham Way, Suite 8,

Hamilton Square 08690. Julia Algio, office manager. 609-587-8200; fax,

609-587-8260. Home page: www.maserconsulting.com

Having outgrown its space on Nottingham Way, Maser Consulting is

moving its 30-person engineering office to 9,100 square feet at

American Metro sometime in 2005. The 20-year-old firm recently moved

its headquarters from Matawan to Red Bank. It has 250 workers in six

offices – four in New Jersey and two in New York, says Karen Owens,

marketing manager.

The company has municipal and environmental engineers, planners,

surveyors, and landscape architects. Julia Algio, the office manager,

is one of the civil engineers, and Maurice Rashad heads the company’s

traffic engineering division, which is located here. A recent contract

for the Hamilton office was for the civil engineering and site

development for Washington Town Center.

Originally scheduled for this month, the projected move-in date has

changed to sometime early next year.

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Simstar

SimStar Inc., 202 Carnegie Center, Suite 300, Princeton

08540. David Reim, CEO. 609-378-0100; fax, 609-378-0220. Home page:

www.simstar.com

SimStar is moving 65 people to 16,000 square feet at American Metro

from 202 Carnegie Center, where it has 25,000 square feet.

"We are hoping to move in January," says Andrew Friedman, chief

financial officer. "The proximity to the Hamilton train station is

really convenient for us, and it will be an easier commute for our

people. Also, the space will be much more efficient for us, with a

more open floor plan, floor to ceiling windows, and skylights."

Simstar had moved from Route 206 to Carnegie Center under a four-year

sublease deal that expired in October; it is now in a costly

"holdover" mode. Bill Barish at Commercial Property Network helped

make a five-year-deal that, says Friedman, "is favorable to what we

have now."

For four years, starting in 1999, Simstar was on the national Inc. 500

list. Founded in 1991 in California, it has E-business solutions for

customer relationship management in the pharmaceutical, biotechnology,

and consumer healthcare industries. Current clients include Allergan,

AstraZeneca, Bristol-Myers Squibb, Hoffmann-La Roche, Novartis,

Pfizer, and Sanofi-Synthelabo.

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Structure Tone

Structure Tone, 100 Overlook Center, Princeton 08540.

Richard Campbell, senior project manager. 609-375-2380; fax,

609-375-2001. Home page: www.structuretone.com

One of the general contractors at American Metro will soon be a tenant

there. After three years at Regus at Princeton Overlook, Structure

Tone will move to 2,400 square feet in the space it helped build.

About 25 people, including field personnel, work from the Princeton

office, which expects to add 10 to 15 more people. This office serves

Central and South Jersey and Philadelphia; the next nearest office is

in Lyndhurst. Richard Campbell is the senior project manager here, and

Dermid Kelly is the chief estimator.

As one of five prime contractors at the American Metro site, Structure

Tone does the base building and interior tenant fitouts, including the

work for Duane Morris. Other national accounts are Regus, Merrill

Lynch (for current projects in Plainsboro, Hopewell, and Piscataway),

and CFSB. It also did some work for Boston Properties at the Carnegie

Center. "We hire architects and engineers and work alongside them,"

explains Michael Farrell, one of the estimators. "We can offer

budgeting and cost control through the design phase."

Based in Manhattan, the Structure Tone Organization provides project

management, construction management and general contracting services.

Founded in 1971, it has 1,000 employees worldwide.

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Union Switch

Union Switch and Signal, 14 Washington Park, Building 7,

Suite 722, Princeton Junction 08550. Allan Zambarelli, director.

609-716-9325; fax, 609-716-9441. Home page: www.switch.com

Union Switch and Signal plans to vacate the second floor of Building 7

at Washington Park and move to 6,760 square feet at American Metro.

The move date is supposed to be after January 1. This is the East

Coast engineering office for a 130-year-old company that designs,

manufactures, and installs railroad signal equipment.

In one sense, this move will be a homecoming, because at one point

Union Switch & Signal was owned by American Standard.

The company has its 175,000 square-foot headquarters in Pittsburgh,

and a 184,000 square-foot manufacturing facility in Batesburg, South

Carolina. It also maintains offices in the United States, Canada,

Korea, and China.


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