When it comes to choosing a bank, many consumers are realizing that bigger doesn’t necessarily mean better. Now more than ever, people want to know their money will be safe and sound no matter what happens in the global financial market. Smaller community banks like First Choice Bank are answering the call by offering personalized, convenient, reliable services their customers can trust.

Jackie Dunn, branch manager at First Choice Bank’s Kingston location, has a unique perspective on the trend toward community banking. After working for a large national bank, she accepted a teller position at First Choice Bank’s original Lawrenceville branch in 2007 and immediately noticed a difference. “The president of the bank actually got to know me when I started. I felt like a person, not just a number — and that’s exactly how we treat our customers,” says Dunn. “Most big banks never take the time to understand the needs and goals of the people they serve. At First Choice Bank, we’re all about building relationships, not just making transactions.”

During her six years with First Choice Bank, Dunn has built relationships with her customers in a variety of roles; first as a teller, then as a personal banker at the Robbinsville location, and now as the Kingston branch manager. “Honestly, I can’t see myself anywhere else. I enjoy coming to work every day and love getting to know the customers I serve. We’re connected to this community’s residents and businesses in a very real way, and we’re dedicated to helping them succeed. People always come first at First Choice Bank.”

One of Dunn’s most rewarding experiences was taking the anxiety out of banking for a retired couple so they could enjoy their golden years stress-free. She worked with them for years, from the day they joined the bank, allowing her to build a relationship and understand their needs. The couple came to see her, even when she moved to a different branch, and she helped them navigate the complex world of Social Security, pensions and IRAs with First Choice Bank’s outstanding services.

First Choice Bank customers get the best of both worlds — all the personal and business products of a big bank, plus the peace of mind, convenience, and personal service of a community bank.

First Choice Bank. 18 Princeton-Hightstown Road, East Windsor, 609-301-5020; Shoppes at Hamilton, 537 Route 130, Hamilton, 609-581-2211; 4422 Route 27, Kingston, 609-454-0336; 669 Whitehead Road, 609-989-9000, Lawrenceville; 840 Route 33, Mercerville, 609-528-2100, 2344 Route 33, Robbinsville, 609-208-1199. www.firstchoice-bank.com. See ad, page 8.

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