First Choice Bank welcomed its fifth office in Mercer County when the East Windsor branch opened its doors in January. The four-year-old bank has seen deliberate growth since it opened, a testament to the value of — and need for — a local, neighborhood bank.

"We’re really proud of our commitment to the community and cherish our role as a good corporate citizen," said President and CEO Randy Hanks. "In fact, we recently announced a partnership with Mercer County Executive Brian Hughes on a first-time homebuyer program. We’re committing $50,000 to help qualified borrowers get to the closing table and buy their first home."

This initiative is indicative of First Choice Bank’s mission. It is located only in Mercer County and dedicated to assisting its citizens with their needs. The first-time homebuyer program fits the company’s directive to make a difference locally. Qualified borrowers may get 1 percent, capped at $3,000, toward closing costs.

"We’re helping a few more people cross the finish line," he added.

While there are a plethora of banks in Mercer County, Hanks believes First Choice Bank stands out because it’s locally based and understands small business owners’ needs. Additionally, First Choice Bank knows consumers want a choice of delivery methods so they can bank on their own terms.

"First Choice Bank is committed to a high-touch level of personal service; and we mean personal," Hanks stated. "We have the technological bells and whistles of many of the regionals and nationals, but we also are fully staffed in each branch to work with customers one-on-one. It’s the consumer’s choice."

Hanks says local consumers and small business owners enjoy the option of consulting an experienced banker for input before they make important decisions. First Choice Bank staff is highly trained and available to discuss every product and service.

First Choice Bank offers a full range of personal and business banking including checking, savings and money market accounts; CDs and IRAs; consumer, commercial and home equity loans; credit card services; and mortgage loans provided through its fully owned mortgage group.

"One of the most personal relationships consumers can have with a bank is when they buy or refinance a home," Hanks noted. "We acquired a residential mortgage group in 2009, First Choice Bank Loan Services Inc., and can provide conventional, FHA, and VA mortgages."

Learn more about First Choice Bank at www.firstchoice-bank.com, or call the nearest branch listed below.

First Choice Bank, Lawrenceville Branch, 669 Whitehead Road, Lawrenceville. 609-989-9000.

Mercerville Branch. 840 Route 33, Mercerville. 609-528-2100.

Hamilton Branch, The Shoppes At Hamilton. 537 Route 130, Suite 774, Hamilton. 609-581-2211.

Robbinsville Branch. 2344 Route 33, Robbinsville. 609-208-1199.

East Windsor Branch. 18 Princeton-Hightstown Road, East Windsor. 609-301-5020.

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