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This article was prepared for the November 28, 2001 edition of

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Find Your Job on the ‘Net

Yes, it’s true, most people find jobs through


The figure is something like 66 percent. For shy people, making the

contacts that lead to a job can be like "slaying a mastodon."

So says Susan Guarneri, certified career counselor and owner

of Resume Magic, with offices on Route 206 in Lawrenceville.

Now there is an alternative for those who blush and stammer in groups

of new acquaintances. It is — no surprise — the Internet.

The medium is a fine place to find job postings, but, says Guarneri,

it is also a prime networking spot for job seekers, and is a help

in a host of other ways.

On Monday, December 3, at 7:30 p.m. Guarneri speaks on "Job


on the Internet" at a free meeting of the Job Club at the


Church in Princeton. Call 609-771-1669.

Guarneri says there are three main ways the Internet benefits job

seekers. It’s a research tool, a place to post resumes, and an


arena. In this job climate, which Guarneri characterizes mildly, as

"not as good as last year," job seekers need all the tools

they can get. She sees some clients "rolling over and playing

dead," so discouraged are they about job prospects. But, she says,

"there are still good jobs out there." The Internet offers

a plethora of ways to unearth them. Guarneri explains how to do the


Meet job contacts online. "For some folks who have

trouble with networking, it’s hard to start conversations out of the

blue," she says. "With the Internet they can hide behind the

anonymity of the computer screen." Even the gregarious benefit

from Internet networking. "You have a much wider audience,"

says Guarneri. "Are you going to fly to San Diego? I don’t think

so." Yet on the Internet, job hunters can build relationships

with people throughout the country, and all around the world.

Where to find Internet friends. "Start with


associations," says Guarneri. Chances are there will be forums,

job postings, and opportunities for cyber chat with other writers,

nurses, or physicists. Alumni association websites are another good

place to meet people with whom you have lots in common. A general

site Guarneri likes a lot is (,

where a section called "water cooler" promotes chat among

people in similar industries.

Joining E-groups is another good way to meet people who can help in

a job search. Guarneri, who belongs to three E-groups for professional

resume writers, likes the lists of groups at Yahoo!’s special E-group

section at Job leads commonly circulate in

these groups, with list members passing along opportunities that are

not right for them. Friendships grow up too, and reciprocity is


Guarneri says a member of one of her resume list groups came across

a problem she couldn’t solve late on a Sunday evening. "Within

four hours, she had five answers," she says. All of them helpful.

"The groups are only as anonymous as you make them," she says.

It is fine to "lurk" — just read postings, but


will pay greater dividends, making you a person others will think

of when a good job comes up.

Prepare Internet templates. Job hunters involved in a

number of online networking groups might want to write boilerplate

initial letters as they approach each type of networking group.


suggests a first paragraph could be an introduction, and the second

could be a statement of common interest — "I graduated from

Princeton in 1976." or "I’ve worked as a wildlife photographer

for six years, half of them in Kenya." A third paragraph could

describe an objective, perhaps information on job leads or a chance

to meet people from a particular company or industry. This saves time,

as the same information will be repeated over and over.

Cast resumes over a broad area. It is a good idea to start

posting a resume on the Internet by registering with the big job


Monster, at, is the biggest. Other sites with

a long reach are CareerBuilder ( and


(, which is in the process of being acquired

by CareerBuilder.

Use a rifle approach. Posting on these sites is a good

first step, but it is not enough. "Some people just post on


and sit back to wait for the phone to ring," says Guarneri. She

calls posting on the big sites a "shot gun approach." It


is possible to hit the target, but a little more precision can yield

better results.

There are sites for entry level employees, and for executives. Sites

for Latinos, and for African American. And, says Guarneri, there are

lots of sites for women. There are geographical sites, too, including for New Jersey and for jobs in

the city of brotherly love. Of course, the government has job posting

sites as well. A good portal to all of the above — and more —

resides at Find all niche sites into which

you fit, and then post resumes on each.

Sell yourself to the highest bidder. Going, going, gone!

The graphic designer with five book jackets under his belt is sold

for $125 an hour. That is basically how auction sites work. Post your

qualifications, and employers bid for your services. An auction site

Guarneri especially likes is found at

Sell your friends. There are referral sites that will

pay you for sending qualified workers their way. If your friends are

hired, you are paid a fee. "It’s not as much as a recruiter would

get," says Guarneri, but she has a friend who makes a nice little

living placing acquaintances through these referral sites, including

Career Rewards at

Bring employers to you. Posting a resume can bring


as can E-mailing it to prospective employers. Another way to gain

a wide audience for your resume is to post it on your very own


perhaps along with samples of your work and letter of commendation

you have received. Guarneri says this saves employers from having

to open an attachment, something many are loath to do. Having a resume

on a website also means it can be formatted and placed on subtly


"paper," while resumes sent as attachments need to be sent

as text files and stripped of all personality.

Guarneri says web-savvy job hunters can build their own website, or

pay to have someone else create and host one. As part of E-Biz Magic,

a company she started when she realized she needed a website for her

business, Guarneri offers this service. She will put a resume on a

job hunter’s website for about $119 plus a $59 a year hosting fee.

Samples of what these resumes look like are available at

under the heading "samples."

Add the Internet to your arsenal of job hunting tools, right

along with a positive attitude. "Be persistent," is Guarneri’s

advice. "Don’t give up. Remember, there have been recessions


and people did get jobs."

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