Fairleigh Dickinson University is making its case for greener capitalism. Beginning on Tuesday, May 19, FDU will host “Jumpstarting the Green Economy,” a three-day conference, at its Madison campus. The conference is aimed at fostering growth and innovation among businesses and entrepreneurs.

Cost to attend the entire conference is $325, though an expo and green jobs fair on Thursday, May 21, are free. For information, visit www.greenventureconference.com, or call 973-443-8577.

The event opens at 5 p.m. with a networking reception, followed at 7 p.m. with a live video conference from Toronto by Bob Willard, an expert on the business value of corporate sustainability strategies who worked for 34 years at IBM Canada.

At 8 p.m. Assemblyman Upendra Chivukula of Edison will present “New Jersey at the Forefront of the Green Revolution.” Chivukula, chairman of the state Utilities and Telecommunications Committee, is a prominent supporter of clean energy, CO2 reduction, and entrepreneurial development in New Jersey.

The formal conference kicks off on Wednesday, May 20, at 9 a.m. with an address by FDU president Michael Adams. At 9:30 a.m. Nancy Hawley, CEO of Enlignment Inc., a leadership services firm in Massachusetts, presents “The Power of Enough” detailing the potential for dramatic social change through green living.

At 9:45 a.m. the “Green Entrepreneurship and Innovation” program begins. The program features discussions on starting a green venture, getting help with the basics, finding green jobs, green chemistry, and how New Jersey’s incubators assist new companies, create jobs, and help new ventures go from idea to reality.

At 11 a.m. “Green IP” offers advice on creating and protecting intellectual property, while at 2 p.m. “Financing Your Green Venture” takes participants through advice for green startups. Panels for the day wrap up at 4 p.m. with “Finding Strategic Partners.” An awards dinner will be held at 6:30 p.m.

On Thursday, May 21, the conference looks at ways of expanding sustainable prosperity, beginning at 9 a.m. with a discussion on going beyond the current economic growth paradigm, and leading into several conference sessions running concurrently beginning at 10 a.m. The sessions include discussions on building sustainable communities, electrifying the transportation system, and a campus eco-tour.

A green expo begins at noon, followed by a luncheon panel on government policies and programs at 12:30 p.m. At 2 p.m. the “Action Learning Workshops” begin. This includes workshops on neighborhood green incubators, transitioning to a green career, and creating green business models.

A green jobseekers networking fair runs from 6 to 8 p.m., and the conference concludes with a reception at 7 p.m.

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