From Nurse to Entrepreneur

Repairing Photos: Aruna Mettler

Photography By Sherry Rubel

Stephanie Clark: Daughter’s Keeper

Women in Academe

Corrections or additions?

This article by Barbara Fox was prepared for the February 5, 2003 edition of U.S. 1 Newspaper. All rights reserved.

Ex Sarnoff VP Starts An HR Firm

When you are a marketing person, you write a lot of

strategy," says Susan Gauff, former senior vice president of people

and communications at Sarnoff Corporation. "But the real issue

is not how good your strategy is, but how well you can execute it.

Looking broadly across the business, the trials of how to execute

were far more difficult than anything else. By nature, everyone has

a personal agenda and the successful companies are the ones who can

turn the personal agendas into a direction that meets the common good."

Gauff has founded a human capital consulting firm, Growth Solutions

Group, that offers testing instruments to match candidates with job

requirements.

At Sarnoff she offered executive coaching for the leaders of groups

with high turnover, and the coaching worked. It was based on tests

from a Danish business, Garuda Research Institute. "Eleven of

12 people so dramatically improved their performance and the retention

of their people that it was just remarkable," she says.

When she left Sarnoff she took those tests herself. "They told

me I am an extremely independent person and that I would probably

be happier working on my own." So she licensed the testing software

and, with partner Judith Meskill, opened the Growth Solutions Group.

Most of her clients hire her to help hire the right salespeople. She

has a package that costs from $1,000 to $1,500, including defining

the job, providing interview questions, testing the finalist candidates,

interpreting results, and coaching the hirer through the decision

making process.

Garuda has an online version of its test, but the complete version

costs $250, but Gauff has licensed the software and can administer

it less expensively. Asked how it compares to the well known salesforce

testing done by Mount Lucas Road-based Caliper, Gauff says Caliper’s

tests are custom designed and very accurate. "Ours are less expensive

and easier to interpret. We are for the medium-sized business, trying

to use the least amount of consulting time possible."

The components of the Danish test are "the head, the heart, and

the legs."

How people use their brains to solve problems, the intelligence

factor

How people influence one another, the psychological factor

How an individual normally gets work done, how good at

influencing others.

Gauff’s father had had a 45-year career with DuPont, and she

grew up in West Virginia and New Jersey. After graduating from Centenary

College, she began her public relations and marketing career at Western

Union, and later she worked for Siemens, Lexmark, Northern Telecom,

and most recently for Sarnoff, where she began as a marketing consultant

and stayed for five years with the title of senior vice president

of people and communications. Sarnoff downsized last year and she

started her own business. Meanwhile, her husband — who was a buyer

and then a supplier for JC Penney, had retired.

Gauff says her job at Sarnoff "helped me focus on how there are

no bad employees, only good employees in the wrong jobs."

"I am using this time in the economy to position the company so

that when things improve it will take off," says Gauff.

The Growth Solutions Group, 66 Witherspoon Street,

Suite 158, Princeton 08542. Susan T. Gauff, CEO. 609-577-7370; fax,

609-333-0339. Www.predictivehiring.com

Top Of Page
From Nurse to Entrepreneur

During all the time she worked in doctors offices, says

Gretchen Godwin, she kept hearing the complaints about answering services.

"I thought that an answering service run efficiently by an RN

could be more effective," says Godwin. Now she has the only answering

service in New Jersey run by a registered nurse.

Godwin is accustomed to training nurses and assistants how to deal

with people, and she acquired some of those skills from moving often.

Her father was a colonel in the U.S. Air Force, and the family had

24 homes in 26 years. She was a medical assistant in the optometry

practice of her husband Joseph, a Princeton alumnus, until he decided

to break free of that profession and become a writer and teacher.

The family moved from Colorado to New Jersey, and he taught fifth

grade in Hopewell while she finished her nursing training at Regents

College, a SUNY nursing school locating in Albany.

Godwin worked as clinical office manager at Princeton Eye Group, and

when Wayne Grabowski, a retinal specialist, left to start his own

firm, she moved with him. About the time her husband changed jobs

(he is now working at Educational Testing Service), Godwin bought

Corridor Medical Answering Service from Stanley Pure in 2001 and expanded

it to 12 operators. Lynne Wildenboer of Red Wolf Design Group is also

an investor and designed the logo and brochure for the firm.

Custom tailoring for each account means that doctors can direct calls

to their voice-mail boxes. For emergencies, the caller can speak to

an operator immediately, otherwise the caller can get routine information

(office hours, directions) or leave a message. "It makes the doctor

look professional and high tech," says Godwin.

"We can send text messages to cell phones," she says. "A

doctor can create a triage system of calls or have every call answered

by live operator. Some have created health tips for their voice mails."

Messages from patients needing referrals can be collected and dealt

with all at one time.

Says Godwin: "We don’t triage phone calls but because I am here

I can emphasize to the operators how important what we do is."

Corridor Medical Answering Service, 3088 Route

27, Kendall Park 08824. Gretchin Godwin, owner. 732-821-2377; fax,

732-422-6566. Home page: www.corridoranswering.com

Top Of Page
Repairing Photos: Aruna Mettler

Aruna Mettler restores old and damaged photographs and

removes watermarks, tears, and scratches. "Most photographers

don’t like doing this because they have to rebuild parts of the photographs,"

she says. "They are like heirlooms. They can be passed from generation

to generation."

Mettler’s life is like the photographs she works on — retrieved

from an abusive marriage, and healed. Born in New Delhi, her scientist

father was from Germany and her mother from Pakistan. She earned her

bachelor’s degree at Miranda House, a women’s college of New Delhi

University, Class of 1968, and then came to the United States with

her new husband from an arranged marriage. She worked to put her husband

through school and then, urged by her children, left the marriage.

A certified alcohol and drug counselor, she did social work and psychiatric

screening with children and adults.

Seven years ago she married Robert Mettler, the historian of the township

where his family has lived for two centuries, and took art courses

at Raritan Valley Community College. "I love painting, graphics,

and sculpture, and finally I started leaning toward digital photography.

I started fixing my husband’s historic photographs for fun and I liked

what I saw, and the history I saw. Then I did it for my friends. I

just love doing it.

"One photo had been destroyed in a flood, but I restored it and

recreated it into a digital fresco painting — applying brush strokes,

filters, and other tools. To do the color balance, I match each pixel

to the color in the photograph, and recreate the background."

Digital Photo Restoration, Box 2217, East Millstone

08875. Aruna Mettler, owner. 732-873-2772; fax, 732-873-4949. E-mail:

photorestoration@rcn.com

Top Of Page
Photography By Sherry Rubel

Sherry Rubel learned at her father’s knee — she

says she grew up in his New Brunswick photography studio. She also

worked with her mother, Jackie Rubel, who had established a nonprofit

organization, Institute for the Arts and Humanities, to promote young

talent. So it seemed natural for the daughter to open a photography

studio five years ago and concentrate on shooting models and actors.

Rubel’s studio was at on Route 27 in Kingston, but when she lost her

lease last fall, she moved to Kendall Park. Rubel does the usual family

portraits and children but her real focus is on helping models break

into the business. She does model testing for New York-based agencies

such as Click. Would-be models from all over the country take the

bus from New York to her studio.

"This kind of photography has so much freedom and creativity,"

says Rubel, "and I realized that there are so many people who

want to get started in the business. I have people send in a cover

letter and a resume with the composite card to all the modeling agencies

in the tristate area. I have helped several people get connected into

the business."

Her father, at age 88, is still exhibiting his photographs.

— Barbara Fox

The Model Connection, 12 Beryl Court, Kendall Park

08824. Sherry Rubel, owner/photographer. 732-940-6534; fax, 609-734-0628.

Top Of Page
Stephanie Clark: Daughter’s Keeper

Last year Stephanie Clark founded a nonprofit organization,

My Daughter’s Keeper, to offer support and resources for mothers/caregivers

and daughters, ages 10-17. She aims to help mothers and caregivers

to strengthen their relationships to their daughters and help daughters

identify solutions to problems.

The youngest of 13 children, Clark’s father died when she was two.

She went to the University of Detroit, Class of 1991, and has a certificate

in nonprofit marketing and management from Fordham. In Detroit she

was marketing and public relations director for the Museum of African

American History, and in New Brunswick she was marketing and sales

director for Crossroads Theater Company.

Her organization offers interactive workshops and dinner date packages

on such topics as communications, bridging the generation gap, financial

planning, influences on teen lives, and self esteem. These workshops

can be sponsored by schools, churches, or businesses.

A club for girls ages 10 to 17, called the ReadwRiters Club (RWR),

meets monthly at the North Brunswick Barnes and Noble. The next meeting

is Saturday, February 22, at 1 p.m. when the books to be discussed

will be "The Mixed Up Files of Mrs. Basil E. Frankweiler"

by E.L. Konigsburg for the younger girls, and Deborah Gregory’s "The

Cheetah Girls" for those ages 14 to 17. Club members write one-page

essays on how the book impacted their life, and these essays will

be compiled.

"My inspiration comes from my own personal angel here on earth,

my 12-year-old daughter Daphne, and from my mother who raised 13 children

as a single mother," says Clark. "I relocated from Detroit

to New Jersey four years ago, left behind my support system, and accepted

the challenge of raising my daughter alone."

"Because of my busy lifestyle," says Clark, "I’m constantly

on the move. This past summer, I finally took time to slow down and

realized my daughter was entering the most impressional years of her

life as a preteen. I’ve always been there for her physically, but

not always emotionally to reciprocate the love and affection she gives

to me. Forming My Daughter’s Keeper Inc. is my way of personally recommitting

myself to provide the love and emotional support that my daughter

and all daughters deserve and require."

"I always said that if my mother could raise 13, I can raise one,"

says Clark.

My Daughter’s Keeper, 1086 Livingston Avenue, Suite

2, North Brunswick 08902. Stephanie Clark, founder. 732-565-9313;

fax, 732-565-1019. E-mail: sclark@mydaughterskeeper.org. Home page:

www.mydaughterskeeper.org

Top Of Page
Women in Academe

The Lawrenceville School, Route 206, Box 6008,

Lawrenceville 08648. Elizabeth A. Duffy, headmaster. 609-896-0400;

fax, 609-895-2217.

In June Elizabeth A. Duffy will succeed Michael Cary

and be the first woman headmaster in the history of the nearly two-century-old

Lawrenceville School. A successful fundraiser and administrator, Duffy

majored in molecular biology, Class of 1988, and is executive director

of the Illinois-based Ball Foundation, known for its efforts to improve

schools and develop careers for students in grades K-12. Lawrenceville

School has 800 senior high students from 25 countries and 38 states,

and almost three quarters of them are boarders.

At Stanford Duffy earned an MBA and a master’s degree in educational

administration. Her jobs have included being vice president of the

Woodrow Wilson National Fellowship Foundation, working for the Andrew

W. Mellon Foundation, administrator of the student volunteers council

at Princeton University, and assistant master of the university’ Rockefeller

College. She co-authored two books. Married to a graduate of the Lawrenceville

School, John Gutman, she has a two-year-old daughter and a six-month

old son.

Princeton University, 1 Nassau Hall, Princeton

08544. Maureen Nash, vice president for human resources. 609-258-3000;

fax, 609-258-1294. Home page: www.princeton.edu

Maureen Nash has succeeded Joan Doig as vice president

for human resources at Princeton University. Nash went to Cornell

University and has master’s degrees from Boston University and Fairleigh

Dickinson. Her most recent job was as vice president for learning

and development at Bristol-Myers Squibb. She has also held positions

at Fidelity Investments in Boston and in Tokyo, Johnson & Johnson,

Monsanto Company, and Northeastern University. Daniel Scheiner has

been acting vice president since Doig retired in 2001 and will return

to his job, which focuses on implementing a web-based human resources

environment.


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