Home Town Buys

Stock News: Universal Display

Management Moves

Name Changes


Corrections or additions?

Prepared for the September 13, 2000 edition of U.S. 1 Newspaper.

All rights reserved.

ETS Start-Ups

ETS is branching out from college admission testing

to create two for-profit divisions, one to provide tests and test

training for classes from kindergarten through high school, and


to work on online learning software. Both are located, for now at

least, on the Rosedale Road campus.

K-12 Works has been organized as a for-profit firm because its


are also operating for profits, says a spokesperson, and the


status will head off rivals’ complaints about unfair competition.

Any profits it receives, nevertheless, will be plowed back into


In addition to devising the actual tests, this division will also

provide teacher training and consulting services to school districts.

Its new CEO, Wayne Gressett, had been vice president of sales and

marketing at Harcourt Educational Measurement. He has a BA from


State, Class of 1968, and a doctor’s degree in educational psychology

from the same university. He has been a special education teacher,

a director of curriculum and instruction, a director of psychological

services, and as an assistant superintendent, and he led reform


for the Mississippi Department of Education.

The next generation of assessments, Gressett predicts, will be created

to serve real learning, not just grading. These assessments will be

customized to state standards and be geared to the levels of the


test takers and serve as powerful tools for the classroom teacher.

Plans are for the division to grow to 500 employees in five years

and to account for one fourth of ETS’ overall business. "We’re

expecting the new subsidiary to make ETS the preferred destination

for the best and brightest K-12 theorists and practitioners interested

in test development, statistical analysis, educational research, and

product development," says Sharon Robinson, COO of ETS.

The other for-profit subsidiary, ETS Technologies Inc., will work

on how technology can enhance online learning. Begun in May, it hopes

to develop software to evaluate the quality of essays or short answers

to test questions. Richard Swartz, who heads ETS Technologies, holds

the title of vice president.

On the ETS website now is a web-based service — Criterion Online

Writing Evaluation — that allows students to get instant feedback

on writing samples they submit. The Criterion service is designed

to supplement writing instruction by giving learners the opportunity

to practice writing and receive reliable feedback based on widely

accepted standards (www.ets.org/criterion). Anyone can write an essay

on the topic stated and get a score and evaluation in about 30


Criterion uses e-rater, ETS’s proprietary automated essay scoring


ETS Technologies is partnering with a software company, Question Mark,

to provide similar services for schools and colleges for anything

from teaching to placement. Businesses, governments and universities

in more than 50 countries use Question Mark computer-based testing

and assessment software (www.questionmark.com).

Top Of Page
Home Town Buys

Guest Supply Inc. (GSY), 4301 Route 1 South,


Executive Center, Box 902, Monmouth Junction 08852-0920. Clifford

Stanley, president, CEO. 609-514-9696; fax, 609-514-2692.

The publicly-traded hotel amenities manufacturing and distribution

firm has bought a Canadian supplier to the hospitality industry. The

purchase of T.J. MacDonald Co., based in Ontario, will give the merged

companies the ability to provide a "one stop shopping


for hotels in Canada, said Clifford W. Stanley, president and CEO.

Guest Supply manufactures and distributes lodging and industry


and does contract packaging. T.J. MacDonald has more than $4 million

in revenues, but the contract terms were not available. Guest Supply

has 80 workers on Route 1 South and 1,110 people worldwide, including

at a factory in Rahway and a warehouse in Sayreville.

ITXC Corp. (Internet Telephony Exchange Carrier)


600 College Road East, Princeton 08540. Tom Evslin, CEO. 609-419-1500;

fax, 609-419-1511. Home page: www.itxc.com.

The SEC has approved the idea that ITXC can buy a privately held firm

in Organ, eFusion, for 5.7 million shares of new common stock or about

12 percent of ITXC. ITXC’s shareholders will vote at a meeting on

Wednesday, October 11, at the Holiday Inn on Route 1 South. The dollar

value of this deal was nearly $150 million when it was announced last

month, but it has dropped to about $114 million. ITXC is a leading

wholesaler of Internet telephone services, but it has yet to make

a profit.

Opinion Research Corporation International


23 Orchard Road, Suite 1, Box 183, Princeton 08542-0183. John Short,

CEO and president. 908-281-5100; fax, 908-281-5103. Home page:


To broaden its scope Opinion Research has bought Illinois-based C/J

Research Corp. for $9.5 million. C/J Research studies consumer needs,

whereas the Orchard Road-based firm concentrates on business to


preferences. The 40 staffers and 250 part-timers at C/J Research will

stay in Arlington Heights, Illinois.

In 1999 Opinion Research bought Macro International Corp. for $28

million, nearly doubling in size and placing it among the top 10


market research companies in the United States. Most of Macro’s


came from government contracts. The acquisition means that Opinion

Research has offices in Europe, Latin America, Asia and Africa, as

well as the United States.

Top Of Page
Stock News: Universal Display

Universal Display Corporation Inc. (PANL), 375

Phillips Boulevard, Ewing 08618. Steven Abramson, president.


fax, 609-671-0995. Home page: www.universaldisplay.com.

Universal Display has upgraded its stock from the Nasdaq Small Cap

Market through the Philadelphia Stock Eschange to the Nasdaq National

Market, where it now trades as PANL, says Sidney D. Rosenblatt, chief

financial officer. The company, which was incubated at Princeton


develops and makes flat panel displays using the technique of organic

light-emitting diodes (OLED). It has 50 patents pending and an


license to 30 patents.

Steve Forrest, who pioneered in OLED, will speak and the company will

also exhibit at the New Jersey Technology Council’s Imaging Expo on

Tuesday, September 19, at the Princeton University Engineering School

on Olden Avenue. Cost: $70. Call 856-787-9700.

Top Of Page
Management Moves

HealthCare Institute of New Jersey, 391 George

Street, Suite 210, New Brunswick 08901. William H. Tremayne,


732-227-2000; fax, 732-342-8449. Home page: www.hinj.org.

Raymond V. Gilmartin, chairman, president, and CEO of Merck & Co.

Inc., has begun a two-year term as chairman of this association for

the research-based pharmaceutical and medical technology industry

in New Jersey. He succeeds Patrick J. Zenner of Hoffman LaRoche. New

vice chairs are Fred Hassan of Pharmacia Corporation and Edward J.

Ludwig of BD (Becton Dickinson). The 20-company organization aims

to raise the visibility of research-based pharmaceutical and medical

device industry.

New Jersey Society of Certified Public Accountants,

425 Eagle Rock Avenue, Roseland 07068. Ralph Albert Thomas, CPA,


director 2000. 973-226-4494; fax, 973-226-7425. www.njscpa.org.

Sharon L. Lamont is the new president of the state CPA society. She

is the first woman president, and her firm, Schaeffer, Lamont &


at Montgomery Knoll, has an all-female staff.

Top Of Page
Name Changes

KSS Architects LLP, 337 Witherspoon Street,


08542. Michael Shatken AIA, partner. 609-921-1131; fax, 609-921-9414.

Home page: www.kssarch.com

Formerly known as Kehrt, Shatken & Sharon, this architecture firm

will now use initials for its name. It is an architecture, planning,

and interior design firm specializing in projects for academic


corporations, and developers.

Top Of Page

Joan Terry, 50, on September 6. She was the wife of U.S.

1 photographer Craig R. Terry and co-founder of Challenged Horsemen

and Special Equestrians (CHASE), a nonprofit program that provides

rides to children with special needs.

Christopher A. Wilson, 34, on September 6. He was


director for Krell Advertising in Flemington.

William G. Bannon, 34, on September 7. He was a


with PaineWebber.

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