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Prepared for the September 13, 2000 edition of U.S. 1 Newspaper.
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ETS is branching out from college admission testing
to create two for-profit divisions, one to provide tests and test
training for classes from kindergarten through high school, and
to work on online learning software. Both are located, for now at
least, on the Rosedale Road campus.
K-12 Works has been organized as a for-profit firm because its
are also operating for profits, says a spokesperson, and the
status will head off rivals’ complaints about unfair competition.
Any profits it receives, nevertheless, will be plowed back into
In addition to devising the actual tests, this division will also
provide teacher training and consulting services to school districts.
Its new CEO, Wayne Gressett, had been vice president of sales and
marketing at Harcourt Educational Measurement. He has a BA from
State, Class of 1968, and a doctor’s degree in educational psychology
from the same university. He has been a special education teacher,
a director of curriculum and instruction, a director of psychological
services, and as an assistant superintendent, and he led reform
for the Mississippi Department of Education.
The next generation of assessments, Gressett predicts, will be created
to serve real learning, not just grading. These assessments will be
customized to state standards and be geared to the levels of the
test takers and serve as powerful tools for the classroom teacher.
Plans are for the division to grow to 500 employees in five years
and to account for one fourth of ETS’ overall business. "We’re
expecting the new subsidiary to make ETS the preferred destination
for the best and brightest K-12 theorists and practitioners interested
in test development, statistical analysis, educational research, and
product development," says Sharon Robinson, COO of ETS.
The other for-profit subsidiary, ETS Technologies Inc., will work
on how technology can enhance online learning. Begun in May, it hopes
to develop software to evaluate the quality of essays or short answers
to test questions. Richard Swartz, who heads ETS Technologies, holds
the title of vice president.
On the ETS website now is a web-based service — Criterion Online
Writing Evaluation — that allows students to get instant feedback
on writing samples they submit. The Criterion service is designed
to supplement writing instruction by giving learners the opportunity
to practice writing and receive reliable feedback based on widely
accepted standards (www.ets.org/criterion). Anyone can write an essay
on the topic stated and get a score and evaluation in about 30
Criterion uses e-rater, ETS’s proprietary automated essay scoring
ETS Technologies is partnering with a software company, Question Mark,
to provide similar services for schools and colleges for anything
from teaching to placement. Businesses, governments and universities
in more than 50 countries use Question Mark computer-based testing
and assessment software (www.questionmark.com).
Executive Center, Box 902, Monmouth Junction 08852-0920. Clifford
Stanley, president, CEO. 609-514-9696; fax, 609-514-2692.
The publicly-traded hotel amenities manufacturing and distribution
firm has bought a Canadian supplier to the hospitality industry. The
purchase of T.J. MacDonald Co., based in Ontario, will give the merged
companies the ability to provide a "one stop shopping
for hotels in Canada, said Clifford W. Stanley, president and CEO.
Guest Supply manufactures and distributes lodging and industry
and does contract packaging. T.J. MacDonald has more than $4 million
in revenues, but the contract terms were not available. Guest Supply
has 80 workers on Route 1 South and 1,110 people worldwide, including
at a factory in Rahway and a warehouse in Sayreville.
600 College Road East, Princeton 08540. Tom Evslin, CEO. 609-419-1500;
fax, 609-419-1511. Home page: www.itxc.com.
The SEC has approved the idea that ITXC can buy a privately held firm
in Organ, eFusion, for 5.7 million shares of new common stock or about
12 percent of ITXC. ITXC’s shareholders will vote at a meeting on
Wednesday, October 11, at the Holiday Inn on Route 1 South. The dollar
value of this deal was nearly $150 million when it was announced last
month, but it has dropped to about $114 million. ITXC is a leading
wholesaler of Internet telephone services, but it has yet to make
23 Orchard Road, Suite 1, Box 183, Princeton 08542-0183. John Short,
CEO and president. 908-281-5100; fax, 908-281-5103. Home page:
To broaden its scope Opinion Research has bought Illinois-based C/J
Research Corp. for $9.5 million. C/J Research studies consumer needs,
whereas the Orchard Road-based firm concentrates on business to
preferences. The 40 staffers and 250 part-timers at C/J Research will
stay in Arlington Heights, Illinois.
In 1999 Opinion Research bought Macro International Corp. for $28
million, nearly doubling in size and placing it among the top 10
market research companies in the United States. Most of Macro’s
came from government contracts. The acquisition means that Opinion
Research has offices in Europe, Latin America, Asia and Africa, as
well as the United States.
Phillips Boulevard, Ewing 08618. Steven Abramson, president.
fax, 609-671-0995. Home page: www.universaldisplay.com.
Universal Display has upgraded its stock from the Nasdaq Small Cap
Market through the Philadelphia Stock Eschange to the Nasdaq National
Market, where it now trades as PANL, says Sidney D. Rosenblatt, chief
financial officer. The company, which was incubated at Princeton
develops and makes flat panel displays using the technique of organic
light-emitting diodes (OLED). It has 50 patents pending and an
license to 30 patents.
Steve Forrest, who pioneered in OLED, will speak and the company will
also exhibit at the New Jersey Technology Council’s Imaging Expo on
Tuesday, September 19, at the Princeton University Engineering School
on Olden Avenue. Cost: $70. Call 856-787-9700.
Street, Suite 210, New Brunswick 08901. William H. Tremayne,
732-227-2000; fax, 732-342-8449. Home page: www.hinj.org.
Raymond V. Gilmartin, chairman, president, and CEO of Merck & Co.
Inc., has begun a two-year term as chairman of this association for
the research-based pharmaceutical and medical technology industry
in New Jersey. He succeeds Patrick J. Zenner of Hoffman LaRoche. New
vice chairs are Fred Hassan of Pharmacia Corporation and Edward J.
Ludwig of BD (Becton Dickinson). The 20-company organization aims
to raise the visibility of research-based pharmaceutical and medical
425 Eagle Rock Avenue, Roseland 07068. Ralph Albert Thomas, CPA,
director 2000. 973-226-4494; fax, 973-226-7425. www.njscpa.org.
Sharon L. Lamont is the new president of the state CPA society. She
is the first woman president, and her firm, Schaeffer, Lamont &
at Montgomery Knoll, has an all-female staff.
08542. Michael Shatken AIA, partner. 609-921-1131; fax, 609-921-9414.
Home page: www.kssarch.com
Formerly known as Kehrt, Shatken & Sharon, this architecture firm
will now use initials for its name. It is an architecture, planning,
and interior design firm specializing in projects for academic
corporations, and developers.
1 photographer Craig R. Terry and co-founder of Challenged Horsemen
and Special Equestrians (CHASE), a nonprofit program that provides
rides to children with special needs.
director for Krell Advertising in Flemington.
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