Princeton University’s Keller Center is hosting another business plan competition this week, and this one will bring together students from 13 colleges and universities who will pitch a panel of expert judges hoping to win cash prizes and business services.

The event, open to the public, will take place Friday, April 28, from 1:30 to 6:30 p.m. at the Princeton University Keller Center. For more information, visit kellercenter.princeton.edu.

The keynote speaker is Eric Schurenberg, president and editor-in-chief of Inc. magazine.

Students will come from Princeton, Fairleigh Dickinson, Montclair, NJIT, and other institutions. Judges include Cheryl Biron of LexaGen Freedom Accelerator, Toby Dattolo of Fownders, Jo-Ann Rolle, dean of the CUNY business school, Sanjay Macwan of NBC Universal, and David Sorin of McCarter & English.

Some of the businesses are not just plans, but are already in motion.

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