Even if they haven’t done anything about it, nearly every businessperson these days has heard about the value of Facebook and Twitter. In the media, social media is all the rage.

But social networking is not inherently social marketing. To use social networks effectively for your business, you need to know how to market your brand through them.

#b#Lee Mickels#/b#, co-author of “Engage Your Brand,” will speak at the Social Media Club on Wednesday, September 15, at 6 p.m. at the Princeton Public Library. To register for this free event, visit www.princetonlibrary.org.

“Engage Your Brand” outlines the critical steps needed to develop a social marketing strategy and offers examples of real companies that have used social networks successfully.

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