Corrections or additions?
These articles by Melinda Sherwood were published in U.S. 1 Newspaper on
October 13, 1999. All rights reserved.
E-Commerce Caution: Marjorie Chertok
The great Web goldrush has produced a lot of half-baked
business plans and bad contracts, says Marge Chertok of Pitney,
Hardin, Kipp & Suzich LLP in Morristown. "Several E-businesses
have suffered major embarrassments in the press because they have
`gone live’ on the web before the ink was dry on joint venture, or
other central agreements," she says. "Many businesses fail to
realize that standard contract terms and conventional parameters of
reasonable amounts of time for delays do not apply to the
time-table of web commerce."
"Think before You Link," is Chertok’s presentation to the
New Jersey Technology Council on Thursday, October 14, at 8 a.m. at
Mercer College. Stephen J. Casey, CEO of
will present "Battle Zone of E-Commerce: Retailers vs.
and Jim Medalia, president of Justballs.com, will discuss
his E-commerce venture. Call 609-419-4444.
A Brooklyn native, Chertok received a degree in economics and
from Brooklyn College, Class of 1981, and a law degree from St. John’s
in New York. A former computer programmer, Chertok is now an expert
in Internet-related law, which is only now beginning to mature.
a lot of pending legislation concerning digital signatures and privacy
issues," she says. "The Digital Millennium Copyright Act
12, 1998) has significant implications for ISPs dealing with caching,
where you copy someone else’s site for the purposes of downloading
Prior to the act, ISPs were liable for reproducing copyrighted
even if it was merely transferring from one site to another, via
for example. "AOL or Yahoo picks up an article that you’re sending
to me," explains Chertok, "and I forward it over to your
and you post it up on the website. Technically, a copy of that article
has been made in these different machines, and then people access
it. They would be technically violating copyright law." Just as
a copy shop would be liable for reproducing copyrighted papers on
its premises, so too ISPs were responsible for materials that passed
through its lines.
Due to the volume of transmission over ISPs, however, Congress now
grants ISPs the same leniency that it does telephone providers: if
they can’t control the content, they aren’t liable for copyright
However, to exercise this right, an ISP has to adopt a written policy
of termination of subscribers and account holders who are repeat
offenders, designate someone (usually the webmaster) to receive
about copyright infringements, and register that person with the
On the flip side, businesses also need to think about protecting
in contracts with ISPs for Internet access or web-hosting, says
Before you sign with an ISP, Chertok suggests you look for the
in the contract:
site design corrections.
will be conducting commercial transactions over the site. The contract
should clarify that upgrades will be on an ongoing basis.
that if it is unacceptable, the contract can be terminated without
Imagine what you might do with a map of Einstein’s
Study the thinking patterns, imitate them, maybe steal some ideas?
Kepner-Tregoe Inc. on Research Road would sell it.
Although Ben Tregoe, co-founder of the consulting firm, didn’t
get to pick Einstein’s brain, he did spend several years studying the
thinking process of Air Force pilots while working at the RAND
Corporation during the 1950s. Kepner-Tregoe has since patented the
thinking processes of those pilots and is selling it to companies that
want to enhance their brain-power.
For troubleshooting in the manufacturing industries, says Michael
Clark, a senior consultant at Kepner-Tregoe, those skills are
valuable. "On the one side they want to maximize their business
performance by increasing productivity," he says, "but on
the other side there is this overarching need to comply with FDA
and organizations are having a difficult time balancing those two
On Friday, October 15, at 8:30 a.m. at the Princeton Marriott,
teaches managers in the pharmaceutical and medical device industries
how to apply the firm’s problem-solving techniques to FDA’s Current
Good Manufacturing Processes. Cost: $275. Call 609-252-2274.
Kepner-Tregoe’s patented process adds to the tool chest of
management, but it differs from some of the other KM tools, says
who worked in manufacturing for several years and holds a BS in
engineering from Buffalo State University, Class of 1987. "Most
of the other systems are information technology-based," he says.
"Ours is based on people’s behaviors, because your knowledge will
only be as good as the questions managers are asking."
Eureka! The question is the answer. "You start by asking very
specific questions," says Clark about the approach, "then
you begin to speculate on possible causes, evaluate those possible
causes, test the causes, then confirm the true causes."
The results: "For a medical device manufacturer we significantly
increased their customer service perception because their service
people were able to significantly solve programs," says Clark.
"Just because people got a little bit smarter."
Bell Atlantic Mobile now offers bill pay services to
its wireless phone customers. They can view their accounts online
at http://www.bam.com and view their monthly bill statements and
usage patterns. The service includes E-mail notification when a bill
arrives, and payments can be submitted electronically. The
company which has 6.6 million customers uses a Secure Socket Layer
(SSL). The company reports that by the year 2002, 15 million
will pay bills online, as opposed to only 3 million households this
Perhaps you have wanted to hire people with disabilities
but couldn’t afford the training costs or office modifications. The
Division of Vocational Rehabilitation Services (609-292-7948) can
help you smoothly integrate people with disabilities into your
Among its services: interpreting the American with Disabilities Act,
providing counseling and placement services for people with
The division will pay up to half a trainee’s salary and help identify
tax incentives for the company.
Volunteers from Fleet Bank, Merrill Lynch, and
Corporation/Goldman Sachs will participate in the third annual
Check-out Hunger Supermarket Sprint on Wednesday, October 13, at 7:30
p.m. at McCaffrey’s market in Southfield Shopping Center. In addition
to the actual race, shoppers can participate; they can tear off a
donation slip for $1, $3, or $5 and it is added to their bill as a
donation to the Mercer Street Friends Food Cooperative.
Other markets participating in the Check-Out Hunger program are
Marrazzo’s Thriftway, Pathmark, Pennington Market, ShopRite,
and Wegmans. Donations go to the food cooperative that, this year,
will distribute one million pounds of food.
Corrections or additions?
This page is published by PrincetonInfo.com
— the web site for U.S. 1 Newspaper in Princeton, New Jersey.