#b#Rosetta#/b#, a digital and direct marketing agency based at Hamilton American Metro Center, has launched the Warm&Fuzzy Federation, a national online movement to build a community of goodwill and to benefit the Children’s Miracle Network Hospitals. The movement brings together open source and social media technologies to visually map social media activity and measure the ripple effect of individual posts in an innovative and compelling way.

Rosetta also plans to donate $10,000 and 100 stuffed toy bunnies to the Children’s Miracle Network hospital in the city that has contributed the most “Warm&Fuzzies,” if the company’s goal of collecting 100,000 Warm&Fuzzy thoughts by Chinese New Year (commemorating the Year of the Rabbit), February 3, is achieved.

Utility giant #b#PSE&G#/b# has donated $45,000 to the Boys & Girls Club of Trenton & Mercer County, through United Way of Greater Mercer County. The gift supports the Boys & Girls Club extended day learning programs for children and teens at three sites in Trenton.

#b#Church & Dwight#/b#, makers of the Arm & Hammer line, has donated $3,000 to the Princeton Symphony Orchestra. The grant supports general operating costs for the 2010-2011 season.

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