Corrections or additions?

This article was prepared for the September 22, 2004

issue of U.S. 1 Newspaper. All rights reserved.

Cooktop Demos

What happens when your washing machine breaks? You make a

quick trip to the appliance store. Some will now offer to

do your laundry, according to a recent article in the Wall

Street Journal, as part of the trend to let customers "try

before they buy." The salesperson’s hope is that the

customer will go home with a load of clean laundry and a

bill of sale for a high-end appliance that costs four

figures.

Debbie Schaeffer of Mrs. G’s TV and Appliances is

investing in the "try before you buy" strategy for kitchen

appliances. Many of the cooktops and ovens are live at the

store on the corner of Route 1 North and Franklin Corner

Road.

Schaeffer, a civil engineer from the University of

Michigan, does not flinch when you ask her to explain the

difference between convection ovens and microwaves. Ever

the promoter of high-end designer appliances, she has

invited two chefs from Wegmans supermarket to give free

cooking demonstrations.

Chefs Joe Kratochwill and Cindy Gronam will demonstrate on

Wednesdays, September 29 to November 3, from 7 to 9 p.m.

at Mrs. G’s store. Each demo will be limited to 25 people

and will feature a high-end brand. For reservations, call

609-882-1444.

"These manufacturers offer distinctive designs and

features that are changing the way people cook," says

Schaeffer. "Our customers have been gravitating toward

these brands – and also asking us how to best use them in

their kitchen."

A Miele cooktop and oven will be featured on September 29,

and Gaggenau, a distinctively-designed European line will

be spotlighted on October 6. Part of the Bosch group, the

Gaggenau line has cooktops, a dishwasher, and convection

oven with a built-in steamer, says Schaeffer. Prices range

from $1,000 for a cooktop to $5,000 for a double oven.

Soup making will be on stage on October 13 on a cooktop

made by France-based Diva. "It uses magnetic induction, so

it brings water to a boil very quickly and go to a very

low simmer, for melting chocolate," says Schaeffer. Prices

range from $3,500 to $5,000. Also that evening the chefs

will discuss storing wine in Marvel storage units, which

cost from $1,200 to $2,000. Some have a graduated

temperature, warmer at the top than at the bottom.

Dacor, the California-made line to be shown on October 20,

has all kinds of ranges, cooktops, wall ovens, hoods, and

under counter refrigeration. Prices start at $1,300 for a

cooktop to $10,000 for a range.

New Zealand-based Fisher & Paykel, slated for October 27,

has cooktops, wall ovens, and even double drawer

dishwashers (two drawers that work independently of each

other) that cost under $1,500.

Featured on November 3 is General Electric’s new

trivection oven – which operates with microwave,

convection, and regular technologies.

"Demonstrations like these are where our business is going

– more hands on," says Schaeffer, granddaughter of

founder Mrs. G. "It’s a great cross promotion," she says,

"because Wegmans is the supermarket where everyone goes to

take home a gourmet meal. People relate to the chefs

there; they know their names."

Don’t bring your dirty laundry to Mrs. G’s. No appliance

store that we know of in this area is doing dual function

as a laundromat.

Fall Cooking Classes, Mrs. G’s, 2969 Route 1

North, Lawrenceville, 609-882-1444. First of six classes

showcasing specialty, integrated, and high end appliances.

Each class offers demonstrations, tips, and recipes. To

November 3. Register. Free. Wednesday, September 29, 7

p.m.


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