Smith + Manning, 336 Rosedale Road, Princeton 08540; 609-683-4949. Sarah Lewis Smith and Cameron Manning. www.smithmanning.com.

The consolidation of Princeton Borough and Township means that the school system serving the two municipalities will no longer be a regional school district. That in turn means that the schools need a new name, along with a new graphic design.

The result: A $12,500 contract with the Smith and Manning design firm to create a new “brand identity platform,” including an icon or logo with graphic elements to communicate the new name.

Among the possible new names mentioned at a recent board meeting: the Princeton School District, the Princeton Schools, the Princeton Public Schools, and the Public Schools of Princeton.

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