Corrections or additions?
These advertorials were published in U.S. 1 Newspaper on June 30,
Companies to Watch
Electronic commerce (eCommerce). We’ve all heard what
it can do for a business. Look what it did for Amazon.com. Ever wonder
what it could do for your business?
"The eCommerce field is changing rapidly," notes Tom
president of Commerce Enablement Services (CES) in Kendall Park.
need to find out what the current best practices are and how to
them to fit their business needs. That requires an understanding of
the competitive landscape, alternative technologies, and distinctive
implementation." In other words, it requires a strategic partner
experienced in putting it all together and making it happen. CES has
been that partner for a broad number of companies in financial
retailing, manufacturing, and transportation. Also, CES has worked
with new ventures as their technology partner, helping them execute
their Internet-focused business strategy.
Just over one year old, Commerce Enablement Services has worked with
clients such as Chase Manhattan Bank, Peterson’s Publishing, and
Technologies. CES offers electronic commerce consulting and
services and up-to-the-minute expertise in all things eCommerce,
payment systems, catalogs, retailing, bill presentment, Internet
and credit card acceptance.
For the smaller company, the concept of eCommerce can seem daunting.
eCommerce has been widely touted to require deep pockets to be done
effectively. But there are alternatives. CES has created a new
the Company Store, aimed at providing an eCommerce solution that
a specific need common to all sizes of companies.
The Company Store functions as an online catalog for a company’s
apparel such as golf shirts and caps. Wishing to present a gift to
a client, team member, etc., a company simply mails a gift card with
a description of the gift, the Company Store web address, and a unique
promotion code. The recipient can choose which apparel they like,
what size they need, and gives their most up-to-date contact
The recipient gets a high quality gift that they actually want, and
the company knows that their gift went to someone who they targeted.
The company retains that contact information for continued
development and tracking — a vital aspect to the Company Store
that is missing in traditional methods of distribution. Also, the
Company Store is enabled to accept credit card transactions, so
and employees who want to show their affiliation for that company
finally have a way to purchase these items. And what company does
not want to build a stronger customer relationship?
Says Michael Rondelli, Marketing Manager for CES: "The focus at
CES is to help clients realize the benefits of eCommerce. That means
thinking strategically and finding creative applications. For example,
our Company Store takes an age-old practice of gift giving and makes
it a valuable, trackable tool. That is what makes eCommerce so
it is a tool that expands our business choices."
For each client, the application of eCommerce may be different, but
it is an opportunity no business serious about success should shy
E-mail: email@example.com. Web Site:
Companies and individuals require thorough education
and skill-building training programs if they want to make the most
of their investment in hardware, software, and a networking system.
Dow Jones Training Systems offers systems, network, and applications
training through a wide range of courses covering Microsoft
UNIX/Solaris, LAN/WAN multi-vendor internetworking, the Internet,
Conveniently located in Central New Jersey on Route 1 north of
Dow Jones’ spacious training facility consists of nine classrooms
equipped with the latest model computers and projection devices. All
computers are networked and have Internet access through a dedicated
Says Michael Wishnick, manager of Dow Jones Training Services:
caring and enthusiastic instructors and support personnel make
at Dow Jones Training Services an enjoyable and rewarding experience.
We look forward to introducing new customers to our pleasant lakeside
Classes are hands-on, one student per work station, and taught by
instructors with extensive practical experience in a relaxed and
atmosphere. The maximum class size is 12.
Dow Jones’ cost-effective and comprehensive programs provide a
environment in which system end-users, software developers, and system
and network administrators learn the necessary skills to work smarter,
Dow Jones Training Services is a Microsoft Certified Technical
Center as well as an Authorized Adobe Learning Provider.
As a Microsoft CTEC, Dow Jones Training Services offers the complete
Microsoft curriculum, preparing students for various certifications
such as Microsoft Office User Specialist, Microsoft Certified Systems
Engineer, Microsoft Certified Product Specialist, MCSE and Internet
Specialist, Microsoft Certified Database Administrator and Microsoft
Certified Solution Developer. The curriculum involves courses such
as Windows NT 4.0/5.0, TCP/IP, SMS 2.0, SQL, Server 7.0, Exchange
5.5, and Visual Basic 6.0.
UNIX/Solaris courses include a five-day UNIX/Solaris Essentials class,
followed by System Administration, Network Administration, and Script
Writing for Solaris Administrators.
Adobe certification has enabled Dow Jones Training Services to round
out its desktop publishing curriculum by offering PageMaker, Acrobat,
Photoshop and Illustrator.
Dow Jones Training Services has just recently introduced its evening
curriculum, enabling students to pursue certification at night. Also,
loan finance programs are available through the Sallie Mae Financial
Corporation and the Microsoft Skills 2000 IT Career Loan Program.
Both programs offer low monthly payments and fast applications
firstname.lastname@example.org. Course descriptions and schedules are
on the Web at http://www.dj.com/training.
Effective web sites by design. That’s what the
creative design firm, Freelance Associates, has been providing to
clients since 1996.
The company, already well known among the area’s top corporations
for creating exciting marketing materials including ads, collateral
pieces, and logo designs, is quickly developing a reputation as a
premier web site designer as well.
"The key benefit that Freelance Associates is able to offer
web site clients is creative design expertise," says Freelance
Associates President Joseph Dougherty. "Because of our 20-year
background in design and advertising, we are able to incorporate
and aesthetic principles into each design, in order to ensure that
the sites we create are compelling."
Dougherty adds that although the Internet is a relatively new medium,
traditional marketing principles still apply when it comes to
a web site as a communications tool. "Our staff carefully
the copy, layout, color scheme and flow of each site, in much the
same way that we create an ad or brochure,"says Dougherty.
web creation companies are able to provide technical expertise, but
most are not able to offer marketing advice as well."
In addition to web site creation, Freelance Associates still provides
traditional marketing and advertising. "This is a considerable
advantage for our clients," says Dougherty. "Because of the
broad base of services that we offer, we are able to ensure that the
company’s corporate brochure, ads, and other marketing materials
with the look and overall communications message presented on the
According to Dougherty, Freelance Associates’ web site clients
run the gamut from small, start-up firms to Fortune 150 corporations.
Freelance Associates is able to create a web site to suit any budget
and to meet any specifications, from simple to highly complex. Large
or small, however, each site is designed to attract customer interest
and to achieve results.
When asked what he sees as the future of the web site design industry,
Dougherty replies "Change. Internet marketing is still in its
infancy — as is Internet technology, but both are rapidly becoming
Dougherty adds that Internet users are also becoming more
"A few years ago, Internet use was not as prevalent or as integral
to business as it is today. Now nearly everyone — from business
executives to kids — are on the web and know how to use it
As for Freelance Associates, Dougherty believes that much at his
will remain constant. "Technology will always change," says
"But the principles that create outstanding
and customer service will stay the same, and they are the things that
our clients will always be able to rely on Freelance Associates to
provide, regardless of changes in technology."
Fax: 609-771-4442. E-mail: email@example.com. Web site:
As a partner at Global Internet Images Inc., GI3.com,
Kevin Frankenfield knows that with the proliferation of Internet
businesses, what makes the difference, and defines success, is knowing
what works best for the client.
"First, and foremost, you have to know how to best use the
says Frankenfield. His tips for successful sites:
of personal preference. It comes down to what makes the site easy
to navigate." Frankenfield recalls a client who felt as if the
frames in his old site gave visitors a virtual whiplash. "In
to being hard to navigate, it can prove an impossible challenge if
a visitor wants to save information." His opinion is supported
by the HTML Writer’s Guild recommendation against the use of frames
for Web sites.
ever visited a site where huge graphics delayed viewing the site knows
the frustration that causes. A trick of the trade is to have text
appear first, allowing the visitor to take in the information as the
graphics load. If you have to wait, it wasn’t designed right."
list on search engines. "This is a marketing consideration,
requiring a plan that frequently submits the site to search engines
and revisits keyword choices. Too often, it’s a forgotten element
of site maintenance."
"Simply put, this means the site should be professional in
with distinctive design and appropriate content that meets and exceeds
an audience’s expectations and needs."
site should provide something useful to the reader. To determine this,
it’s important to monitor use and review visitor logs to know what
is working and what isn’t."
best way to make the decision is to view the sites they have developed
for clients. From http://www.gi3.com, you can visit sites such
developed for an Italian coffee company when they embarked on breaking
into the American market (http://www.caffe-corsini.com). Another
is a site designed for West Shore Tennis, a tennis club on Staten
But beyond knowing what works best with the technology, you need to
know what works best with the client. "An off-the-shelf approach
just won’t work. You need to listen carefully and know how to help
clients define their needs," says Frankenfield. "It comes
down to a personal touch our larger competitors simply can’t compete
Though a small company, GI3 is destined to grow with its clients.
With business packages, such as Web sites from $299, and knowing how
to pursue E-commerce on a budget, the focus is on providing a
edge for a client’s success. "Their success is our success."
GI3 serves the Tri-State area with Web design and maintenance and
Web/hardware/software support, software training and educational
While most companies delivering computer and
technology services are focused on Y2K, one technology company is
thinking ahead. "What about after Y2K?" asks Bob Raffo Jr.,
president of The Lepus Group in Princeton.
Raffo has a good idea where technology will take us next. That’s why
the nearly 10-year-old firm has been reinventing itself for the last
year and a half, changing its focus from traditional client- server
applications to Internet-based deliverables. The change in the company
was prompted by the development of the industry, the technology, and
market demands. "In the last decade, we’ve seen what technology
has done for and to businesses. What business hasn’t had to upgrade
equipment merely to keep up with application demands? Imagine a
that has 486 processors and is running Windows 95. As applications
require more horsepower, the business has had no choice but to upgrade
processing power and disk space for each desktop and at great expense.
But now they have a choice."
By applying Web-based technology to client server applications, client
server applications can be delivered through a browser. "This
means that businesses are no longer restricted to a singular
such as Windows. Their applications can be available remotely and
used on palmtops, laptops, and desktops, regardless of whether they’re
Macs, Unix, or Windows environments. You can run the application
you run a browser," says Raffo. "The result is a better use
of the technology and stream-lined productivity and cost efficiency.
Clients don’t need to constantly increase desktop power in order to
deploy new applications. They will need more on the server end of
the technology, but the savings and benefits far outweigh those
And it’s not a technology that only serves large corporations. The
Lepus Group has increased its focus to include small business,
an affordable package for businesses as small as two or three people.
One client, The Resource Partnership, a human resources consulting
firm, has The Lepus Group hosting their virtual private network for
Web-based time sheet reporting management, calendaring, and
file server functions. The Lepus Group’s network center hosts the
client’s server through which all 25 employees across the country
are connected as if they’re all in one office. The cost of their wide
area network nationwide is only that of local Internet connection
and they now have centralized information distribution and greater
control of their business process.
No matter how big or small your company is, if you have more than
one dial-up connection, if you have more than one person working on
a project at one time, or if you’re selling to customers and have
to get information to them more efficiently without having your people
tied up on the phone, you can benefit from Internet-based
The opportunities are endless.
With Internet-based technology, The Lepus Group is delivering the
ultimate virtual business. Says Raffo, "Every business needs to
be using the Internet for business. The marketing push we’ve seen
with the Internet over the last few years is just the tip of the
when it comes to how the technology can serve businesses. Consider
how national businesses like Amazon.com or Barnes&Noble.com have
smaller, local bookstores. Businesses need to use the Internet to
defend their market. Businesses need to realize that the Internet
is not a luxury, it’s now a necessary component of a successful
Fax: 609-279-0263. Web Site: http://www.lepusgroup.com.
Corrections or additions?
This page is published by PrincetonInfo.com
— the web site for U.S. 1 Newspaper in Princeton, New Jersey.