Corrections or additions?
These advertorials were published in U.S. 1 Newspaper on June 30,
Companies to Watch
New Jersey Online, http://www.nj.com, has turned Point
Beach into the hottest spot at the New Jersey Shore this year by
a gateway to the sand, surf and fun for visitors miles, even
away. It’s all thanks to NJO’s newest technology, the Zoom Cam, a
camera that puts a view of the Shore in the Internet and lets users
control the view.
Shore ’99, the NJO guide to the Jersey Coast, has brought thousands
of virtual visitors to Point Pleasant Beach this summer through the
Zoom Cam and two other Web cams — the Beach Cam and Tiki Bar Cam
— all stationed at Martell’s on the boardwalk.
"We’ve found that people love to check out the beach before they
hit the parkway for a real visit," says Sara Glines, Editor at
New Jersey Online. Some beachgoers make the most of the site by
a moment to wave or hold up a sign to their friends and families
on the Web. Others who are office-bound use the site just to get a
glimpse at what they’re missing.
For those real visitors, New Jersey Online also offers maps and
traffic reports from 101.5 FM radio, and a complete guide to all New
Jersey’s beaches. "New Jersey Online provides news and information
for people who live, work and play in New Jersey," says Glines.
"A complete shore guide and Web cam views are part of our overall
effort to be all things New Jersey."
"All things New Jersey" includes news from The Star-Ledger
and The Times (Trenton), and constantly updating breaking news; job,
auto and real estate classifieds and Useful Stuff, including transit
schedules, maps and directions, entertainment listing and business
The site’s sense of fun offers a reflection of all that New Jersey
has to offer, making it truly New Jersey’s Web site. And what is New
Jersey without Bruce Springsteen? Online you can visit his celebrity
shrine (http://www.nj.com/springsteen) and see video from his tour
in Barcelona. Perhaps you want to hear NJ radio? Check out Z100 in
the Radio/Cams/TV section (http://www.nj.com/live). And stay
with what’s new on the site with a newsletter delivered right to your
Many sites promise they offer something for everyone. New Jersey
delivers on that promise.
The Internet is fulfilling its promise. When it went
from government and academic use to commercial application, it was
said that soon everyone would be on the Web. Just a few short years
into its commercial life and one can surely see why. It has presented
a whole new way of doing business.
Gene Goroschko, Systems Engineer at Princeton Computer Support (PCSI),
has seen not just what the Internet can do for business in general,
but more specifically what it has done for his own company. "Just
a few years ago our sales department handled most transactions via
phone and fax. Now, nearly 85% of our sales contact is done online
and as a result productivity has soared."
The Internet benefits nearly every kind of business, but there are
still those out there who haven’t joined the global online community.
"They don’t feel it’s an important part of their business, but
what they have to realize is that the Internet has changed the way
we do business."
Eventually they follow suit, and when they do Goroschko believes it’s
important that they continue to look ahead, focusing beyond today
to what they will need in six months or a year or more. And that
with the kind of network they install. A business’s online access
should be an important consideration when a network is installed.
Without that element considered, a network is already behind the times
and an upgrade is inevitable in the near future.
"Every business needs room to grow. When we design our networks,
we design them with the thought in mind that users are going to
and inevitably have to expand their system, regardless of whether
or not they’re thinking of that when they’re planning a network
Looking to the future is an important business strategy for PCSI.
"Technology is constantly changing. You have to be one step ahead
to know and understand how to use it to your advantage." That
insight is indicative of the company’s longevity. Having been around
for 15 years, PCSI has the benefit of experience, of having grown
with the very technology it represents. "Experience teaches you
how to do it right the first time," says Goroschko. Doing it right
the first time has been the hallmark of the company’s reputation.
Hill, 609-921-8889 or 800-682-5168. Fax: 609-921-7691. E-mail:
Web site: http://www.pcsi-usa.com.
Throughout the evolution of the Internet, Princeton
Internet Group Inc. (PInG) has been on the cutting edge of a vast
array of technologies and strategies. In the early days of the World
Wide Web, just having a Web site was an accomplishment. Soon
companies began to discover that they could employ internetwork
for Intranets and Extranets to achieve improved communication within
and across an enterprise. Today, this internetwork technology is far
more than an efficiency tool. It’s a core strategic driver, and return
on a company’s investment in technology is a requirement.
One of the ways firms are taking advantage of internetwork technology
is through vertical applications — those that connect companies
with their customers and suppliers in a specific business-to-business
environment. Internetwork technology is allowing companies to work
together in ways that were previously impossible or impractical.
perceive added value through a customized means of purchasing and
receiving information, and suppliers achieve cost efficiencies. PInG
is leading the way, helping numerous companies develop vertical
One PInG client, The Bulwark Companies
works in specialty lines of insurance. Bulwark enables insurance
to solicit quotes from numerous insurance carriers simultaneously
via its web site. Prior to this business automation application,
agents needed to request quotes one by one, and received information
back in various formats and with time lags. Through the Bulwark web
site, the quoting process is reduced dramatically, often from weeks
to just hours. The consistency in information allows quick comparison
so that insurance agents can make good recommendations to their
Vertical applications also provide a mechanism for the creation of
communities. As the number of members of a network increases, the
value of the network grows. Individuals and companies that are linked
by various attributes can come together to interact and receive a
personalized experience, something Web users are increasingly
VertiNews (http://www.VertiNews.com) is another company that PInG
utilize digital strategy to drive its business. This emerging firm
reports and writes about companies and business trends and how they
influence vertical market segments. Its first product, Commercial
Real Estate News, will launch in July.
The VertiNews web site leverages internetwork technology to
information in near-real time, thereby allowing critical
for its users — well ahead of traditional industry sources. It
enables users to indicate what type of news they would like to receive
through extensive user profiles. Each story is coded, so that the
appropriate material is E-mailed to users as requested. This method
makes VertiNews a totally customized and relevant information source.
As the Network Economy advances, technologies will emerge and business
opportunities will arise. Princeton Internet Group remains committed
to staying on the leading edge, so that its clients will continue
to profit from their partnership with PInG.
609-452-1667. Fax: 609-452-0063. Web: pingsite.com.
A truly effective Web site is one that is easily found
by existing and potential customers. "Many people rely on search
engines to help people find their site, but that’s simply not
says Peter Gibson, President of Princeton Online, a local online
"Even if you do a fairly specific search for information, you
come up with hundreds of thousands of sites. We just don’t think
the way people will find things on the Web."
As the Internet continues to explode, Gibson believes that small and
medium-sized businesses need to make Internet users aware of their
online presence without relying solely on these search engines.
and organizations today include their Internet address on their
materials, which makes a lot of sense, but they’re probably not being
found on the Web unless they’re part of a larger organization or are
Gibson uses the analogy that a Web site is very much like a retail
store. Once it is up and running, the owners still have to promote
it, usually through advertising. "Being a part of an online
provides instant marketing to the tens of thousands of visitors each
month." The real estate motto "location, location,
is definitely applicable to the online world: The best place to find
local information and businesses is from an online site that truly
represents the community.
Localized content has exploded along with the Internet and large
players like Yahoo, Microsoft (Sidewalk), AOL (Digital Cities), and
Ticketmaster-Citysearch have made local information a priority.
Online was one of the first community sites in New Jersey to provide
such localized information. The concept behind Princeton Online is
that if you get the non-profit, government, and business community
involved and create one location for information, people are going
to visit web sites that are a part of that community. Gibson started
Princeton Online over 4 years ago to provide both web design and
services. "The Greater Princeton Area is already a dynamic
We help bring that community online."
Princeton Online now has more than 40,000 unique people visiting the
site every month and will have over 775,000 hits in June. It also
sends out a monthly electronic newsletter to over 3,000 people. Based
on June 15, 1999, data from Infoseek, Princeton Online had over 2,100
links from web sites throughout the world while its nearest local
competitor had only 420.
Being online gives area businesses a larger audience than they might
otherwise have. However, the decision on which of the many local and
national companies to use is difficult. Gibson points to several areas
that make Princeton Online stand out from the rest: its relatively
long-term experience with the Internet; its full service and
design, hosting and advertising;. "Every business and non-profit
we have been in contact with has had many questions. We are a friendly
solution provider, ready to sit down and go over the many details
that an online presence entails." Clients as diverse as the
Center at Princeton, N.T. Callaway Real Estate, Main Street Bistro
and Bar, Luttmann’s Luggage, Micawber Books and Princeton Medical
Group have found a home with Princeton Online. Over the summer, new
clients will include Lucy’s Ravioli, Zanzibar, Princeton Animal
and Ellsworth’s Fine Wines and Spirits.
Princeton Online serves the Greater Princeton Area, and one of its
strengths is hosting the Web sites for over 120 non-profit
"There is a wealth of information to be found in the sites of
our non-profits," says Gibson. The Princeton YWCA, YMCA and Adult
School put their course catalogs online; the Master Gardeners feature
tips from Mercer County’s horticulturist; the Historical Society has
its exhibits online, and many include events and links of interest.
In addition, Princeton Online includes an interactive street guide
for directions around the area, free classifieds, a parent education
site called Family Works!, and online forums (such as Ask The Mayor),
selected articles from Town Topics, a public E-mail address directory
with over 500 addresses, a volunteer opportunity directory, and a
non-profit list service to help non-profit organizations communicate
with each other.
"We are excited about helping local businesses and non-profits
harness the power of the Internet to serve their existing customers
and attract new ones."
609-737-2512. Web Site: http://www.princetonol.com. E-mail:
The Productivity Works Inc. is a three-year-old New
Jersey software company active in one of the faster growing market
segments — software to create and deliver alternative access to
the Web. This means access by new devices such as telephones, kiosks,
palm-top devices, game devices, and book reading devices, as well
as alternative interfaces for people who have visual, print, or
The company became known initially for its non-visual Web browser,
pwWebSpeak, which opened the Web to the blind, visually
impaired and dyslexic in 1996, and currently has over 250,000 users
across the world.
The latest version of pwWebSpeak/PLUS incorporates an
E-commerce object so that the reported $175 billion a year that people
with disabilities have as disposable income can add to the rapidly
growing amount of E-commerce taking place. For people with
E-commerce is a natural step and one that Productivity Works believes
will be rapidly embraced.
The current product line now includes pwTelephone, which
provides a scalable server-based product giving generalized or
Web access over the telephone and pwKiosk, browser software
for the touch screen kiosk, ATM, and Interactive Transaction Machine
environments. The pwKiosk software is designed to handle the
requirements as noted in the ADA and other laws.
Through its very active participation in national and international
standards groups such as the World Wide Web Consortium (W3C), the
NISO (National Institute of Standards Organization) digital audio
book effort, and the Open eBook effort, Productivity Works stays at
the forefront of what is happening on the Web.
This has enabled Productivity Works along with its sister company
in Sweden, Labyrinten Data, to become the leading providers of tools
for the creation of Web-based materials that utilize synchronized
audio, text, and images.
The company offers innovative licensing for its products to cover
everything from individuals to entire countries. Both Japan and
have purchased licenses that enable all of the visually impaired
in those countries to access the Web through its pwWebSpeak software.
"Productivity Works has an aggressive growth plan that takes it
to a $60 million a year company in the next 3 years. Leveraging its
leadership position in alternative access technology for the Web,
in setting the standards for this access, and a solid business,
and marketing plan, will make this growth plan a reality." says
Ray Ingram, executive vice president of Productivity Works.
"In the coming year," he continues, "the company will respond
to demand for cross-over technology for telephone and cellular access
to the Web, as well as access for smaller Web-enabled devices such
as Palm-tops and book reading devices. These emerging markets are
huge, and access to E-commerce is one of the key elements of these
Ray Ingram, Executive V.P. Markku Hakkinen, Chief Technology Officer.
609-984-8044. Fax 609-984-8048. E-mail: email@example.com.
A Division of Snelling Personnel Services
If you employ Information Technology specialists, you
know first hand that the real problem with technology is not about
staying current, it’s about finding expert technology staff.
has come to play a major role with nearly every business out
says Eric Krause, Information Technology Manager at Snelling Search.
"And as such, it has created an unprecedented staffing demand.
But because information technology is such a dynamic field, there
simply are not enough skilled people available." So what do you
do when demand outweighs supply? In such a competitive market, it
becomes an issue of having a staffing firm behind you that knows where
to find the people right for the job.
As a full-service staffing firm, Snelling Personnel Services provides
career placement services, search services, temporary staffing and
project consulting in the Information Technology arena. From computer
programmers, system analysts, and network administrators, all the
way up to Chief Information Officers, Snelling handles staffing
Recently, Snelling’s Princeton office fulfilled two management level
Information Technology positions for clients in San Jose and Chicago.
Snelling had 15 days to complete the searches and fulfill the
"In such a tight time frame," says Krause, "you must work
fast and that demands understanding the client’s needs, knowing where
to find the people, and making the right match."
In Information Technology, job fulfillment can be a tedious process,
requiring more than an ad in the newspaper. In fact, Snelling doesn’t
use advertising to fulfill such positions. "You need to find the
people where they are." Krause analogizes his research staff’s
work to that of being detectives. "The focus," says Krause,
"is on recruitment and offering a reason for a candidate to make
a job move. That reason can be defined by one
word — opportunity."
Snelling Search works with clients on contingency searches and
agreements. With offices in Princeton, Doylestown, Philadelphia,
King of Prussia, and Manhattan, Snelling provides services to
and clients in accounting and finance, banking, insurance, sales and
marketing, office and support services, light industrial, Information
Technology, legal, human resources, retail, and telecommunications
609-683-4040. Fax: 609-683-5621. E-mail: firstname.lastname@example.org. Web Site:
Corrections or additions?
This page is published by PrincetonInfo.com
— the web site for U.S. 1 Newspaper in Princeton, New Jersey.