Crosstown Moves

Inforest Communications, 145 Witherspoon Street, Princeton 08542; 888-706-1380; fax, 609-921-9223. Dana Hutchins, president. Home page:

Website design and development firm Inforest has moved from Trenton to Witherspoon Street. Established in 1997, the firm develops interactive interfaces and the back-end database, e-commerce systems that drive them.

Media Dreams Studio, 3525 Quakerbridge Road, Suite 1100, Hamilton 08619; 609-587-8111; fax, 732-783-0395. Joe Gizersky, partner. Home page:

Media Dreams Studios appears to have left its offices at 3525 Quakerbridge Road. Though the firm’s sign remains, neighbors report little activity, and the phone and fax numbers have been busy for several weeks.

Launched in 2005, Media Dreams develops photorealistic images on computers of construction projects before they are built. Using the same software that yielded Toy Story and other cartoon movies, they take blueprints from architects and developers and create full-blown three-dimensional images of buildings, including single-family houses, shopping centers, and malls.


Adams, Rehmann & Heggan (ARH), 2312 Whitehorse-Mercerville Road, Suite 205, Hamilton 08619-1953; 609-587-3433; fax, 609-587-5405. Robert Heggan, principal. Home page:

A round of layoffs at the engineering firm of Adams, Rehmann & Heggan has led to the closure of its Mercerville office.

The firm, which has its corporate headquarters in Hammonton, did surveying work from its offices here. The company is still in operation in Hammonton and can be reached at 609-561-0482.

Rockwood Holdings (ROC), 100 Overlook Center, Princeton 08540; 609-514-0300; fax, 609-514-8720. Seifi Ghasemi, chairman and CEO. Home page:

Rockwood Holdings, a specialty chemicals company, has posted a fourth quarter loss of $680 million, and announced that it will eliminate 893 jobs, or nearly 9 percent of its global work force.

Seifi Ghasemi, chairman and CEO of the company, said in a prepared statement that the economic slowdown hurt revenue, but cost-control measures helped boost adjusted earnings. We have been focused on consolidating facilities, reducing work hours and head count, controlling discretionary expenses and maintaining our pricing,” he said.

The company has 9,500 employees worldwide, about 35 of them at its headquarters at Overlook Center.

Management Moves

GS1 US, 1009 Lenox Drive, Suite 202, Lawrenceville 08648; 609-620-0200; fax, 609-620-1200. Robert W. Carpenter, CEO of GS1 and GS1 US. Home page:

Robert W. Carpenter, a senior executive for Aramark International, has been elected chief executive officer of GS1 US here by its board, and will assume the position May 10.

Miguel Lopera, who has been serving as the CEO of GS1 US since 2005 while also serving as CEO of Brussels-based GS1, will dedicate himself to the latter position.

“I can now focus full-time on fulfilling our vision for GS1, and I look forward to working with Bob as he leads the U.S. organization,” said Lopera, in a statement.

The top day-to-day executive position at GS1 US had been held by Chief Operating Officer Charles “Chip” Lloyd, who left the organization last summer.

Carpenter was senior vice president of business and strategic development for Aramark International, a division of Aramark Corp., and before that president of Aramark Healthcare. GS1 US is one of 108 country-based affiliates of GS1, all of which help businesses adopt supply chain standards such as bar codes.

Princeton Center for Leadership Training, 12 Vandeventer Avenue, Princeton 08542-6921; 609-252-9300; fax, 609-252-9393. Daniel F. Oscar, president and CEO. Home page:

Daniel F. Oscar has been appointed president and CEO of the Princeton Center for Leadership Training effective June 1. He succeeds Sharon Rose Powell, founding president of the organization, who is retiring.


Tech America (formerly AeA), 472 Westfield Avenue, Suite LL3, Clark 07066-1756; 732-340-1530; fax, 732-340-1533. Maryann Fiala, director.

The American Electronics Association, or AeA, the country’s largest high-tech trade association, has merged with the Information Technology Association of America, the Government Electronics & Information Technology Association, and the Cyber Security Industry alliance have merged to become Tech America.

Few details of the merger are yet available, but the former AeA office in Clark will now operate as a Tech America office.

Name Changes

RJL Financial Securities, 5 Independence Way, Suite 300, Princeton 08540; 800-644-1150. John Parrillo, CFP ChFC.

Financial planning firm Securities America has changed its name to RJL Financial Securities.

Marketing Expressions, 38 Hart Avenue, Hopewell 08525; 609-466-0807; fax, 609-466-0446. Susan Barosko, owner.

Susan Barosko, owner of Pro Forma Solutions, has changed her company’s name to Marketing Expressions to clarify her business. Barosko says the company is the same in all ways except name. She changed the name, she says, because “nobody knew what I did” as Pro Forma.

Marketing Expressions does marketing through promotions and products.

New in Town

Matrix Service Industrial Contractors (MTRX), 101 Interchange Plaza, Suite 303, Cranbury 08512; 609-395-0063. Matthew Petrizzo, president.

Tulsa-based commercial construction company Matrix Services has moved the New Jersey headquarters of its subsidiary Matrix Services Industrial Contractors to Cranbury.

A longtime player in projects for the refining, power, terminal, storage, petrochemical, chemical, gas, LNG, pulp and paper, food and beverage, pharmaceutical, water, wastewater and transportation industries, Matrix provides civil construction, mechanical installation, vessel and boiler erection, and startup commissioning.

President Matthew Petrizzo took over last summer after serving as the company’s vice president. Petrizzo formerly served as a project director for Washington Group International and for Washington Group legacy companies, Raytheon Engineers and Constructors and Ebasco Services Inc. He holds a bachelor’s in electrical engineering from Hofstra University.

Chyten Educational Services, 21 Route 31 North, Suite B-3, Pennington 08534; 609-737-8910. Kathy Robins, director.

Chyten Education Services, a chain of testing and academic preparation services with centers in eight states, has opened a location in Pennington.

Led by director Kathy Robins, Chyten assists K-12 students with tests and homework, provides college counseling, and offers academic services. The school began in 1984 as College Study Seminars in Massachusetts. The name was changed in 2001 and grew to 19 locations by 2008.

Out of Business

Broadspan Commerce, 57 Patterson Street, New Brunswick.

Once one of the hottest and fastest growing online retailers in the country, Broadspan Commerce is no more.

Starting in 2002 by selling close-out futons on eBay, Brian Salau Beck wanted to move online purchase behavior from small ticket items to higher value items, like furniture and jewelry.

The company grew quickly, and the growth was attributed to a concentration on beds and headboards. It also approached the way of doing business differently than many. Rather than maintaining dozens of sites, it provided the tools for buyers to feel comfortable — multiple product images, product-comparison details, lots of product detail, and consumer reviews.

In 2007 Inc. Magazine recognized Broadspan as one of the fastest growing retailers in America. The company ranked 13th on the list of retailers and 24th overall in the New York/New Jersey/Pennsylvania region, reporting an increase in annual revenue of nearly 900 percent between 2003 and 2006 — from about $550,000 to more than $5.2 million.

Trouble hit just months after Inc’s recognition. The company filed for bankruptcy in October 2007, listing its assets at less than $50,000 and its liabilities between $1 million and $100 million. Broadspan replaced Beck with 28-year-old Harvard MBA Lee Cohen as CEO that December. Five months later the contents of the company’s New Brunswick storage site were sold at auction.

Atlantic Group, 70 South Main Street, Cranbury.

Patrick Henry, owner of the Cranbury-based Atlantic Group urban development consulting firm, has closed his business and retired. He lives on Brookline Court.

Beneficial Finance, Lawrence Square Boulevard South, Village Square Plaza, Lawrenceville.

The nearly 100-year-old Beneficial Finance Group is in the process of closing all its branches and going out of business. Last week (April 8) Beneficial closed its branch at Lawrence Square Boulevard, the latest in a round of closures that ultimately will cost 6,000 jobs nationwide.

Beneficial’s website,, will continue to accept payments for existing accounts for now.

Leaving Town

Rosetta Genomics, 675 Route 1 South, North Brunswick.

Israel-based Rosetta Genomics, a developer of microRNA-based diagnostic tests and therapeutic tools, has moved its lab operations out of New Brunswick’s Commercialization Center. Now in Philadelphia, the company can be reached at 888-522-7971.

Sargon Consulting, 475 Wall Street, Princeton. Alba Lucia Piraneque, CEO.

Project management consulting firm Sargon has left its offices in Research Park and no longer appears to be in business. Established in 1996, Sargon offered custom software and solutions. It employed 14.

Greenlight Financial Services, 3371 Route 1, Lawrenceville. Home page:

California-based Greenlight Financial Services, specializing in direct-to-consumer mortgages, has left its offices in Lawrenceville and no longer operates in New Jersey.

The firm had been considered among the fastest-growing in its field. It can be reached at 866-663-2783.

Millstone Group, 45 Wall Street, Research Park, Princeton.

Minute Press Inc., 45 A Wall Street, Princeton 08540.

The Millstone Group, an advertising and printing agency that owns Minute Press, appears to have left their joint location in Research Park.

Founded in 1971, Minute Press moved to Research Park a decade ago to promote its offset and commercial printing business. In 2002 owner John and Joan Emerich sold both companies to Tara Kolb, who, according to her LinkedIn profile, held the printing and graphic design businesses until 2006. She now is production coordinator at ECRI Institute, a non-profit organization in the hospital and healthcare industries.

Recently the offices of both companies, which shared space at 45 Wall Street, have emptied and telephone numbers have been disconnected.

Eparkventures LLC, 17 Hulfish Street, Princeton. Peter W. Hegener.

Real estate development firm Eparkventures appears to have left its offices in Palmer Square. The space appears vacated and the company’s phone number no longer answers with the company name. No further information is available.

Fair Isaac & Company, 2540 Route 130, Cranbury. Home page:

The recently re-branded Fair Isaac Company, now known as FICO, has moved out of its Cranbury site and no longer operates in New Jersey. Based in Minneapolis, the company employed 50 at its Route 130 offices.

Executive Imaging Systems Inc., 1 Crossroads Drive, Robbinsville.

Executive Imaging Systems, a company that sells and services office equipment, has left its location in Robbinsville and might be out of business.

Numbers at several locations, including sites in Cherry Hill and West Windsor, are out of service, the company’s website is gone, and a former business neighbor said the company moved out.

Xcenda, 502 Carnegie Center, Princeton. Home page:

Pharma communications firm Xcenda has left Princeton, according to Susan D’Avanzo, the company’s office manager at its headquarters in Palm Harbor, Florida.

D’Avanzo offered no further information, but the company, in Princeton since 2007, works with pharmaceutical, biotech, and device companies as well as managed care organizations and academic institutions to help them discover and communicate the value of pharmaceuticals and other healthcare technologies.

Not long after the company arrived in Carnegie Center it was bought for $25 million by AmerisourceBergen Specialty Group, a medical and pharmaceutical communications company based in Frisco, Texas.

The company can be reached at 800-320-6497.

First Advantage Corporation (FADV), 850 Bear Tavern Road, West Trenton. Home page:

After more than 20 years in the Trenton area, First Advantage Corporation no longer has offices in New Jersey.

Opened in 1987, the office that operated in West Trenton employed 11 in the field of employer services. First Advantage’s California corporate headquarters, however, confirmed that that office is gone. Mail to the Bear Tavern Road address was returned with the forwarding address of Box 3784 Seminole, Florida, 33775.

Its employer services arm can be contacted at 800-321-4473.

Police Reports


Accident. A chain-reaction collision on Route 1 on April 24 during rush hour left five cars damaged and two people injured.

According to Officer Jason Mandato, the accident was caused by John A. Szoke of Aberdeen, whose Ford F-150 pickup truck slammed into the rear of a car stopped in traffic near College Road East.

Four of the cars were severely damaged and had to be towed from the scene. The drivers of the other cars were Silvia Eskander, 47, of East Brunswick; Lisa Santoro, 42, of South Plainfield; Bhupinder Dhesi, of Monroe; and Vincent Calle-Demero, 48, of Hamilton.

Theft/Burglary. An employee of Windrows Assisted Care was the victim of theft sometime between 9 a.m. and 4:15 p.m. on April 23. Officer Eric Potts said someone stole a sealed envelope containing $350 in cash from her purse, which she kept in an unlocked drawer in a common office.

West Windsor

Theft. A Lawrenceville resident was the victim of theft between 8 and 8:45 p.m. on April 18 in the Home Depot parking lot. Officer Campbell Knox said someone smashed the driver’s side window and stole his GPS unit.

A resident of Bensalem, PA was the victim of theft sometime between 7 and 7:20 p.m. on April 20 at Target. Officer Frank Sabatino said someone smashed the driver’s side front window of the victim’s car and stole a GPS unit and a radar detector.

A second person was the victim of theft at the Target on April 20, also around 7:20 p.m. Officer Frank Sabatino said someone smashed the driver’s side front window of a car belonging to a Lawrenceville resident and stole a GPS unit.

Facebook Comments