American List Counsel, 4300 Route 1, Building 2, CN 5219, Princeton 08543-5219; 609-580-2800; fax, 609-580-2818. Donn Rappaport, CEO. Home page:

Data marketing services provider ALC announced has acquired an equity interest in Empathy Lab, a digital agency based in Conshohocken, Pennsylvania.

According to ALC, Empathy Lab services will be made available to ALC clients as a customer acquisition and development resource. ALC’s list management, brokerage and database services will be used to help drive traffic to the websites of Empathy Lab’s clients and to capture more data.

Pharmasset Offering

Pharmasset Inc., 303-A College Road, Princeton 08540; 609-613-4100; fax, 609-613-4150. P. Schaefer Price, CEO. Home page:

Pharmasset, a pharmaceutical company involved in developing drugs to treat viral infections, including hepatitis B, hepatitis C, and HIV, has entered into agreements with a group of institutional investors to sell 4,678,000 shares of its common stock in a registered direct offering. The private placement is expected to raise approximately $45.5 million.

Crosstown Moves

Cambridge Mercantile Corp., 902 Carnegie Center, Suite 340, Princeton 08540; 609-452-5000; fax, 609-452-5010. Leslie R. George, general manager. Home page:

Cambridge Mercantile Corp., a Toronto-based foreign trade services agency with offices around the country, has moved to a bigger space.

Formerly located at 5 Vaughn Drive, where the firm employed 10, Cambridge Mercantile now operates in Carnegie Center with 14 employees.

The company has offices throughout North America and in Europe.

GenLed Financial Services, 262 Wall Street, Princeton 08540; 609-430-3007. Zahid Rupani CPA, principal.

Accountant Zahid Rupani has moved GenLed Financial Services from Witherspoon Street to Research Park. Established in 1999, GenLed specializes in providing financial and analytical applications over the Internet. Among its services are technical support, implementation services, network management, database administration, and technical support.

The firm also provides bookkeeping, software, and IRS representation..

Headwaters Energy Services (HDWR), 1501 New York Avenue, Lawrenceville 08638; 609-807-9308. Theo Lee, principal. Home page:

Headwaters Energy Services, a division of Provo, Utah-based Headwaters Inc., has left American Metro Center in Hamilton to return to its New York Avenue offices, from which it moved to Hamilton in 2007.

This energy services company, headed by Thom Lee, split from Headwaters Technical Innovation in 2007 due in large part to a growth of its business — turning coal into fuel for automobiles. This concept, radical though it may sound, is not really new, Lee said in an interview in November, 2007. It was used in World War II and in South Africa for 40 or 50 years. “Oil was embargoed, so they used coal instead.”

The technology on which Lee has been working uses the same principles, but has to do more with coal. Not only does coal have to be turned into a liquid that can be used in vehicles, but it also has to be clean. “The specs are getting more and more strict,” Lee said, referring to emissions standards imposed by governments. In addition, the coal to liquid ratio has to be high enough to justify the cost.

Milestone Payment

Medarex (MEDX), 707 State Road, Princeton 08540; 609-430-2880; fax, 609-430-2850. Howard H. Pien, president and CEO. Home page:

Medarex, a biopharmaceutical company, has announced that it is receiving a milestone payment of $1 million from its partner, MedImmune, for the allowance of an Investigational New Drug (IND) application for MEDI-546, a fully human antibody that targets a component of the type 1 interferon pathway.

MEDI-546 will be studied in patients with scleroderma, a chronic autoimmune disease characterized by hardening and thickening of the skin and other organs.

Leaving Town

National Waterproofing Inc., 55 Route 31 South, Pennington Business Park, Building D.

Leak contractor National Waterproofing has closed its Pennington offices as part of a consolidation in the company. The Pennington office, which employed 12, has been relocated to the company’s offices in Atco in south Jersey.

The firm can now be reached at 856-767-7240.

Name Change

Sure Way Marketing Services, 338 Wall Street, Princeton 08540; 609-430-4333; fax, 609-430-4330. Pamela Sustak, principal. Home page:

Sure Way Printing and Graphics has changed its name to Sure Way Marketing. The cmpany has not changed its services, which involve printing brochures and direct mail, as well as personalized marketing services.

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