#b#Atlanta Firm Buys Ferrara Agency#/b#

Ferrara & Company, an ad agency based on College Road East, has been bought by PureRED out of Atlanta. There was no word on whether the 29-year-old Ferrara Group, with its 70 employees, would remain in its current location. Ferrara did not return a call for comment as of press time.

Ferrara was based in Research Park before moving to a greatly expanded office building in 2012. It is best known for advertising the products of Church & Dwight, which has been a Ferrara client since the agency was founded.

Ferrara & Company is managed by Art Ferrara and his business partner Linda Rosenthal.

Ferrara & Company works with such brands as Arm & Hammer, Allegra, Heinz, New Jersey Lottery, Nasacort, Hess Toy Trucks and many more. PureRED works with Walgreens, Duane Reade, Lowes, Bed Bath & Beyond, SuperValu, Safeway, Michaels, Sears, K-Mart and more. “This transaction brings together two agencies with impressive track records of successfully supporting America’s greatest brands. We share a culture of creativity, innovation and service” said Michael Minasi, CEO of PureRED, in a statement. “I could not be more excited to welcome Art and the entire Ferrara team to the PureRED family. Together, we will continue to create marketing programs that deliver the strongest possible impact.”

“Ferrara & Company will operate as Ferrara & Company within the PureRED family. Our management team remains committed to delivering great work for our clients,” said Ferrara.

PureRed has 10 offices around the country including locations in Philadelphia, San Francisco, and its Atlanta headquarters.

Ferrara & Company, 301-C College Road East, Princeton 08540; 609-924-4932; fax, 609-924-0702. Art Ferrara, owner. www.ferraracompany.com.

#b#Office Space Leased At Horizon Center#/b#

Mack-Cali Realty Corporation has leased 918,992 square feet at its office and office/flex commercial real estate properties in northern and central New Jersey during the second quarter, including two major deals in the Route 1 Corridor.

AAA Mid-Atlantic Inc., an automotive, personal insurance, and travel services provider, signed a five-year renewal for the entire 120,000-square-foot building at 700 Horizon Drive in Horizon Center Business Park in Hamilton. The tenant was represented in the transaction by Roby Bull and Philip Lipper, both of Jones Lang LaSalle. Mack-Cali was represented in-house by Diane Chayes, senior vice president of leasing.

Assa Abloy Entrance Systems US Inc., a supplier of total door opening solutions, signed transactions totaling 21,075 square feet at the 69,780-square-foot office/flex building at 300 Horizon Drive, located in Horizon Center Business Park in Hamilton. Assa Abloy more than doubled its space, expanding by 16,646 square feet and extending its existing 6,429 square feet. The tenant was represented in the transaction by Leslie Meril of Colliers International. Mack-Cali was represented in-house by Erin Moran and John O’Hearn, both senior directors of leasing.

#b#Port-A-Potty Firm Bought by Rival#/b#

Johnny on the Spot, an Old Bridge-based portable toilet company, has bought out its competitor, Horizon Portable Restrooms, located on Gibbs Avenue in Trenton. The acquisition took place with capital from Dublin Clark & Company and Balance Point Capital Partners. Terms of the deal were not disclosed.

Horizon Portable Restrooms, formerly a division of Horizon Disposal Services (now a Mercer Group International subsidiary), was established in 2007 as a complementary service to its already successful solid waste division with customers in central New Jersey and eastern Pennsylvania. Its clients included construction and seasonal markets.

“Horizon was a respected competitor for years, gaining many attractive clients in just eight years. We are excited to introduce the Johnny on the Spot Difference to these newly acquired clients,” said Jesse Thompson, director of mergers and acquisitions for JOTS. “We are also pleased to report that many Horizon employees have opted to remain with JOTS, including the long time sales manager at the firm, Rich Rivera. Our goal is to build on the successes of Horizon through refining the level of customer service provided and broadening the product scope to allow for more options to suit particular needs.”

Johnny on the Spot, founded in 1969 and headquartered in Old Bridge, New Jersey, is a leading provider of portable restrooms, luxury restroom trailers, temporary fencing, and other temporary site services in New Jersey, New York, Pennsylvania and Connecticut.

#b#New Warehouse in South Brunswick#/b#

Heller Industrial Parks has broken ground on a 285,000 square foot industrial warehouse / distribution center on Ridge Road in South Brunswick.

Brian Banaszynski, president of Heller Industrial Parks, says the building is in response to a demand for Class A space.

The size of the building when it was originally designed was 350,000 square feet. Heller’s newly approved design expanded parking, and includes full depth 190-foot truck courts allowing ample room for trailer storage across from the docks, with other land available on-site for additional cars and/or trailers if needed.

The current design allows for the building to be adapted for a multitude of uses, including “E-commerce” fulfillment. Heller says the facility includes advanced features such as a sprinkler system that doesn’t use a fire pump, and a layout which allows customized interior design.

Construction began in July, and the company says the outside should be done by the end of fall, with interior work continuing throughout the winter. They plan to pour the concrete floor after the roof is built, to allow it to be thicker and sturdier for heavier equipment, and lighting will be installed according to tenant needs.

Heller said similar features would be included in the remaining approved buildings at Heller Park North.

#b#Management Moves#/b#

Sparta Systems, 2000 Waterview Drive, Suite 300, Hamilton 08691; 609-807-5100; Eileen Martinson, CEO. www.spartasystems.com.

Sparta Systems, a Water View Drive based software company, has promoted Steve Buonaiuto to chief operating officer. He will also continue to serve as chief financial officer, a role which he has held for the last year.

“In less than a year, Steve has had a meaningful impact on the business with his exceptional managerial skills, operational expertise, and financial acumen,” Eileen Martinson, CEO of Sparta Systems, said in a statement. “As COO, Steve’s ability to build and integrate exceptional teams will be even more critical to ensure we continue to grow.”

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