#b#New in Town#/b#

Simcere, 502 Carnegie Center, 106, Princeton 08540; 732-874-3173. Chengjun Deng, director of business development. www.simcere.com

Simcere, a China-based maker of generic drugs, has opened an office in the Carnegie Center.

The company develops branded generic drugs for a variety of markets. Its Bicun is the first generic stroke management medication to hit the market, and it has manufactured Endu, an anti-cancer medication that was the first recombinant human endostatin injection approved for sale in China.

Chengjun Deng is the company’s director of business development in the United States. A medical doctor who received his education and training in China and Geneva, Deng joined Simcere in 2009 as the associate director of translational medicine. Prior to that he spent nine years as the assistant medical director at Memory Pharmaceuticals.

Q2 Business Intelligence Inc., 100 Canal Pointe Boulevard, Suite 118, Princeton 08540; 908-392-2820; fax, 908-281-9320. Gary Huang, CEO. www.q2bi.com

Q2BI, which provides drug development services, has opened an office at 100 Canal Pointe Boulevard.

The company conducts pharmacovigilance services, and provides clinical trial data management, biostatistics, clinical trial services, and medical consulting.

CEO Gary Huang, who earned his M.D from Sun Yat-Sen University of Medical Sciences in China in 2007 and trained at the Tulane University School of Public Health in New Orleans, is a former biostatistics manager at InfoStat and at Hana Biosciences.

Raytricity, 600 Alexander Road, Princeton 08540; 855-747-6527; fax, 609-632-0331. Christopher Horihan, senior energy consultant. www.raytricity.com

Raytricity, a national solar energy systems and installations franchise, has opened a location at 600 Alexander Road.

Nissei America Inc. Technical Center, 1085 Cranbury-South River Road, Suite 7, Monroe Township 08831-3410; 732-271-4885; fax, 732-271-1088. Don Lopizzo, manager.

Nissei America, the U.S. arm of a Japan-based maker of machines for plastic injection moldings, has opened a facility on Cranbury-South River Road in Monroe. Nissei is the second plastics manufacturer to set up in Monroe, the other being Berry Plastics. The two companies are not related.

#b#Crosstown Moves#/b#

Princetel Inc., 2560 East State Street Extension, Hamilton 08619; 609-895-9890; fax, 609-895-9552. Barry Zhang, president. www.princetel.com

Princetel, which manufactures fiber optic interconnection products, such as fiber optic rotary joints for geophysical operations in oil and gas companies, has moved from Reed Road in Ewing to East State Street Extension in Hamilton.

The company is headed by tech entrepreneur Barry Zhang, who earned his doctoral degree in mechanical and aerospace engineering from Princeton University in 1994 and who helped get Princeton Power Systems, based at 201 Washington Road, off the ground. Zhang grew up in China, where his father was a district school superintendent and his mother was a high school principal. He learned English in high school in the mid 1970s by listening to the radio.

After earning a master’s degree in physics from Tsinghua University in Beijing, he studied briefly at the University of Houston, where he met his wife, Bonnie Liao, a computational scientist at Merrill Lynch.

Zhang founded his first company, Princeton Optics, in 1993. The company developed lasers and other optics programs for Princeton University, various research firms, and the National Institutes of Health. Zhang sold the company in 1998, then joined another fiber optic firm, Optellios. When Optellios left Princeton in 2003, Zhang went to work for a fourth firm, PrinceTel, as a consultant. He was named its president just a few years later.

#b#Stony Brook Sold#/b#

Stony Brook Assisted Living, 143 West Franklin Avenue, Taylor Commons, Pennington 08534; 609-730-9922; fax, 609-730-9923. Ellen Moyle, executive director. www.stonybrookonline.org

Stony Brook Assisted Living, an assisted living community affiliated with Presbyterian Homes and owned by Springpoint, has been acquired for an undisclosed sum by Brandywine Senior Living as part of a four-property deal.

Springpoint, based in Mount Laurel, and with an office at 13 Roszel Road, said that it is working closely with Brandywine to ensure a smooth transition for residents and employees.

#b#Down-Sizing#/b#

Rachel Roat, Attorney, Box 205, Kingston 08528; 908-334-3590. Rachel Roat, owner.

Attorney Rachel Roat has ceased using her office on Route 27 in Kingston, but she still practices environmental law.

Unlike most environmental lawyers, however, Roat practices the rare (for New Jersey) specialization of tree law. Roat’s interest in legally protecting trees is an extension of her longtime focus on consumer and labor law, where she says the poor and disadvantaged are often taken advantage of by people who know how to exploit lack of education or understanding. Trees need protecting, she says, “because they have no voice” (U.S. 1, May 21, 2008).

Born and raised in Maryland, Roat studied French and economics at Georgetown University before finding work in General Electric’s financial management training program in the early 1970s. She later attended Brooklyn Law School and began her legal career in criminal appeals, moving on to represent a doctor’s union. She also worked with what is now North Jersey Legal Services in Jersey City.

Her mother and father — school teacher and mechanic, respectively — grew up in Iowa, always interested in farming, agriculture, and nature, she says. It is a family trait that eventually translated into a love of gardening for Roat.

Besides being an attorney, Roat is a certified master gardener who often lectures on the subject. She volunteers on a gardening help line, which is one of the things that pushed her to concentrate on tree law. People like plants and trees, she says, and a large number of people call in with questions about how to keep and maintain their trees. That and a run-in with the Virginia Department of Transportation, which wanted to remove 24 acres of trees on her father’s land in 2005, is what spurred her to open her practice.

#b#Transitions#/b#

Nathan M. Edelstein P.C., 123 Franklin Corner Road, Lawrenceville.

General litigation attorney Nathan Edelstein has closed his firm and joined Szaferman, Lakind, Blumstein and Blader, based at 101 Grover’s Mill Road, as a partner.

Edelstein has made his name handling complex litigation in state and federal courts, with a specific focus on environmental law. He has served as a deputy attorney general in New Jersey and had been in private practice since 1979. He earned his J.D. and his master’s in city and regional planning from Rutgers.

#b#Deaths#/b#

Bruce Tash, 60, on November 18. He was vice president of cash control at TD Bank.

Lorraine Redman, 64, on November 15. She was the manager of the technical documentation department at Bristol Myers-Squibb in New Brunswick.

Robert Driber, 83, on November 14. He was the longtime owner and operator of Trenton Printing Co., until 2009.

Deborah Shipe, 43, on November 13. She worked at Prudential Insurance Company in Trenton and Pennsylvania for 20 years.

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