#b#New in Town#/b#

Blue Lotus SIDC, 509 Village Road West, Princeton Junction 08550; 609-716-4615; fax. Jeffrey Bolden, managing partner. www.bluelotussidc.com

Blue Lotus, a firm that provides system integration and data conversion, has opened an office in Princeton Junction. Jeffrey Bolden, who also serves as chief information officer for Compassionate Care Hospice, is the managing partner of the firm. A one-time project manager at ETS, he holds degrees from UCLA, the University of Minnesota-Twin Cities, and Bard College.

Softgate Systems, 101 College Road East, Second Floor, Princeton 08540; 888-477-7297; fax. Ron Averett, CEO.

Softgate Systems, which provides payment systems for retail businesses, has opened an office at 101 College Road East.

The firm is led by Ron Averett, a 25-year business executive who once served as president and CEO of Princeton eCom, which also provided electronic payment solutions for the banking and biller markets.

Before joining Princeton eCom, Averett was a senior vice president for Chevy Chase Bank’s credit card division and for Advanta Corporation’s Gold Card portfolio. Averett, who began his financial services career at CitiBank, still serves on the board of Billtrust, an outsourced billing solutions firm based in Jamesburg.

Tate & Lyle, 11 Deer Park Drive, Monmouth Junction 08852; 908-276-6670; fax. Javed Ahmed, CEO.

Tate & Lyle, a U.K.-based food ingredients firm, has opened a research lab at the Princeton Professional Center. The company manufactures ingredients to enhance the tastes and textures of foods.

Maxeta, 45 Tamarack Circle, Skillman 08558; 609-356-0178; fax, 908-349-3037. James N. Brouillette, president and founder. www.maxetatech.com

Maxeta, an IT firm that specializes in business efficiency, has opened an office on Tamarack Circle.

The company was founded in 2004 by James Brouillette, an entrepreneur and former aerodynamic design engineer at Air Products and Chemicals Inc. According to Maxeta, Brouillette worked with browser-based Internet technologies in the early 90s and started using web-based software to automate his work processes. Since then he has exclusively developed custom software programs that automate business processes.

In 2000 Brouillette co-founded Insert Key Solutions, an IT services firm. Four years later he ventured out on his own and founded Maxeta Technologies.

Brouillette, a licensed pilot and lead advisor for the Boy Scouts of America, holds a bachelor’s in mechanical engineering from the University of Florida and a master’s in mechanical engineering from the University of Illinois at Urbana-Champaign.


Berlitz International (BTZ), 400 Alexander Park, Princeton 08540; 609-514-9650; fax, 609-514-9675. Charles Gilbert. www.berlitz.com

Berlitz, a provider of international language education and materials, has acquired Second Language Testing Inc. (SLTI), a Maryland-based firm that specializes in second language test development.

According to Berlitz, SLTI has long-standing relationships with major commercial testing companies, federal and state governments, and colleges and provides Berlitz with new markets.

#b#Management Moves#/b#

United Way of Greater Mercer County, 3131 Princeton Pike, Suite 113, Building 4, Lawrenceville 08648; 609-896-1912; fax, 609-895-1245. Herbert Klein, CEO. www.uwgmc.org

The United Way of Greater Mercer County has named Herbert Klein III its president and CEO. Klein succeeds Craig Lafferty, who served as president of the organization from 1994 until last November, when he retired.

Klein has executive management experience in for-profit and not-for-profit organizations having held executive positions at PricewaterhouseCoopers, Accenture, the Louis August Jonas Foundation, and AgilQuest. He holds a bachelor’s in economics and computer science from SUNY-Albany.

#b#Name Changes#/b#

1868 Public Affairs, 15 West Front Street, Fourth Floor, Trenton 08608-1204; 609-394-0888; fax, 609-394-3008. Richard Thigpen, partner.

The Strategy Group, a government relations and lobbying group, has changed its name to 1868 Public Affairs. The firm lobbies for equal protection under the law, as outlined in the 14th Amendment. The firm’s name reflects the year the amendment was ratified.

Exit 7A Productions, 9 West Front Street, Trenton 08608; 609-815-1343; fax. Scott A. Miller, owner/engineer. www.exit7a.com

MicroJazz Studios, which handles audio/visual productions and provides recording and rehearsal studios, has changed its name to Exit 7A Productions.

#b#Crosstown Moves#/b#

ARDEM Incorporated, 124 Hillsborough Road, Hillsborough 08844; 908-359-2600; fax, 908-864-0903. Arun Malhotra, president. www.ardem.net

Ardem Incorporated, which offers data and record storage, has moved from Stryker Lane to Hillsborough Road.

AT&T Local Services, 431 Ridge Road, Dayton 08810; 732-392-2000. www.att.com

The corporate headquarters of AT&T Local Services has moved from 68 Culver Road to Ridge Road in Dayton.

China Business Management Solutions, 558 Alexander Road, Princeton 08540; 609-273-1945; fax. Lee Eric Newton, senior consultant.

Iamasia China Counsel, which provides business operations management, foreign representation, and sales and marketing services for American companies doing business in China, has moved from Glenview Drive and changed its name to China Business Management Solutions.

Colony Crossing Real Estate and Business Brokerage Consultants, 68 Main Street, Cranbury 08512-1019; 609-890-3331; fax. Anthony Cavallaro, broker/owner. www.colonycrossing.com

Commercial realty firm Colony Crossing has moved its offices from Park Place to 68 Main Street.

The firm is run by Anthony Cavallaro, a 30-year veteran of real estate in New Jersey.

Diamond Cruise & Travel, 379 Princeton-Hightstown Road, Building 3, Suite 308, Cranbury 08512; 609-426-1200; fax, 609-443-9399. Eileen Entin, owner. www.cruisediamond.com

Diamond, which crafts cruises and vacation packages worldwide, has moved from Hightstown to Princeton-Hightstown Road in Cranbury.

Strasz Computer Consulting Inc., 4390 Route 1, Suite 240, Princeton 08540; 609-520-8522; fax, 609-520-8662. Frank Strasz, president. www.strasz.com

BestTech Help, 4390 Route 1, Suite 240, Princeton 08540; 609-520-8669; fax, 609-520-8662. www.besttechhelp.com

Strasz Consulting and its sister company, BestTech Help, have moved from 29 Emmons Drive to Route 1.

Strasz provides custom computer software development for the financial, telecommunications, and computer-based testing industries. Its president, Frank Strasz, founded the company in 1995 while working at ETS. He held various managerial positions there. He earned his bachelor’s in electrical engineering from Rutgers in 1990.

BestTech provides hardware and software installation, configuration, and upgrades, network and system maintenance, data protection, backup and recovery, Internet and E-mail connectivity, wireless networks, and network cabling.

Princeton Leadership Consulting, 6 Riverside Drive, Princeton 08540; 609-423-4118; fax, 609-921-7626. Carol S. Morrison. www.princetonleadership.com

Princeton Leadership Consulting, an executive coaching firm, has left its office at Princeton Shopping Center and is now operating at 6 Riverside Drive.

The firm is run by Carol Morrison, a veteran of sales and marketing whose early experiences with the competitive dynamics of different industry sectors led her to a career change in 1984. According to her website, Morrison began working in leadership, management, team, change, career development, and organizational effectiveness and stayed in the field for 12 years.

“In 1996 I decided to launch my own consultancy, to capitalize on my business-based approach to applying leading edge theories,” she writes. “My preference in using management models and methods has always been to bring them down to earth, to filter them through my pragmatic results-oriented perspective.”

Morrison has provided marketing and data collection for the Urban Institute, sold a specialty product for Xerox, and marketed the services of CUH2A (the Lenox Drive-based architecture firm now known as HDA) to Fortune 500 companies. She also was an associate at Kepner-Tregoe and a vice president of Drake Beam Morin, a global career consulting firm with an office at 212 Carnegie Center.

Morrison earned her bachelor’s from Smith College and has studied modern Italian language and literature at Georgetown.

#b#Gone Virtual#/b#

China Human Resources Group. 609-529-5592; Christine Casati, managing director. chrg.us.

China Human Resources Group, a management consulting and executive search firm specializing in China, has left its office on Airpark Road and is now operating virtually. The company, founded 25 years ago, trains United States multinational companies and coaches their senior executives to be more effective in international markets, with a special focus on China. The firm has staff members here and in China.

#b#Leaving Town#/b#

Auditopia Solutions LLC, 32 Normandy Drive, West Windsor. Tejus Trivedi, CEO. www.auditopia.com

Auditopia, a compliance-based consulting company, has left its offices on Normandy Drive and CEO Tejus Trivedi has moved to San Diego, where she now is president of InvesGuard, a financial data management company. That firm can be reached at 858-753-1989.

Trivedi worked in the compliance industry for 10 years, with the multinational Hoechst Pharmaceuticals in India, with Nextel in Northern Virginia, and with Dow Jones in Princeton.

Much of Auditopia’s business was with United States companies that have offshore operations that may not be compliant with American laws or local statutes. She received her bachelor’s in commerce from the R.A. Podar College of Commerce and Economics in Bombay and moved to New Jersey in 2005.

AXA Advisors LLC (AXA), 214 Carnegie Center, Princeton.

AXA Advisors, which provides wealth protection, asset management, and financial and estate planning, has left its office at the Carnegie Center. The firm maintains offices in Woodbridge, Edison, Manasquan, and Marlton. The Edison office can be reached at 732452-7200.

Bullrun Financial, 100 American Metro Boulevard, Hamilton. www.bullrunfinancial.com

Bullrun Financial, which provides real-time investment advice to institutional equity money managers, has left its office at American Metro Center in Hamilton, following a 2010 merger with San Francisco-based Quantal. The firm can be reached at 415-644-0754.

CHP Communications, 844 Lower Ferry Road, Ewing. Nathan Hirshberg, president. www.chpcommunications.com

CHP, a public relations and marketing firm specializing in small companies, has moved to Hackettstown. The firm can be reached at 908-813-8689. President Nathan Hirshberg opened the Ewing office in 2007, shortly after he graduated from the College of New Jersey. He had worked for CHP while in school.

#b#Out of Business#/b#

Princeton Utility Marketing Corp., 251 Federal Point Boulevard, Lawrenceville. Robert Saccani, president.

After 29 years, Princeton Utility Marketing Corp. has closed its office. The Lawrenceville office served as a nerve center for heavy power equipment, substations, power lines, transformers, test instruments, connectors, and electrical safety equipment.

Trenton Training Works, 25 Upper Ferry Road, Trenton. John P. Foster, principal.

Trenton Training Works, which provided instructional design, training and content development for businesses, has closed.

Memorial Service

A memorial service for William Schreyer, former chairman and CEO of Merrill Lynch who died on January 22 at age 83, will be held on Friday, April 8, at Princeton University Chapel at 2 p.m. Theodore Cardinal McCarrick, Archbishop Emeritus of Washington and Newark, will preside over a mass. Immediately following, a reception hosted by the family will be held at 800 Scudders Mill Road (formerly headquarters for the Merrill Lynch Princeton) in Plainsboro. All are welcome, but those planning to attend the service or reception are asked to RSVP to WASBullish@yahoo.com


Maureen Provenzano, 57, on March 10. She was a real estate agent with Gloria Nilson Realtors in Princeton.

Priscilla Drager, 28, on March 7. She was a gymnastics coach at the Princeton YMCA, D.C. Gymnastics in Hillsborough, and Connections Gymnastics in Robbinsville.

Ann Formoso, 70, on March 6. She worked as a real estate agent for many years in Princeton and the surrounding area.

Joseph Chorlton, 88, on March 5. He was chairman of the Cybis Porcelain Art Studio in Trenton, operating under the direction of his wife, Theresa Rose Chorlton.

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