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This article by Kathleen McGinn Spring was prepared for the August

22, 2001 edition of U.S.

1 Newspaper. All rights reserved.

Chamber, U.S. 1 Trade Fair: Networking, Speakers, Fun

No fewer than 35 new companies will join longtime


at the Chamber of Commerce of the Princeton Area’s Business Trade

Fair and U.S. 1 Technology Showcase. The yearly event, now in its

third decade, takes place on Thursday, August 30, at the Doral


"We’re full to capacity," says C. Ellen Hodges, president

of the Chamber. This year’s exhibitors come from an especially broad

range of industries. Among those joining the line-up are Body by God,

a chiropractic practice, Evergreen Printing & Publishing, Affinity

Federal Credit Union, Sovereign Bank, and Miele.

Last year the theme was science, with particular emphasis on the


Project. This year, world trade is an important theme. "Anybody

can trade," says Hodges. "We’re trying to promote it to small

and mid-size businesses, to say to them `You’re eligible to do


The day starts off with a 10 a.m. International Coffee Hour in the

lounge near the Doral Forrestal’s entrance. Daniel Fleming,

an attorney with Alexander Road law firm Wong & Fleming, addresses

participants on "The Pacific Rim Countries: How They Affect Your


Following Fleming’s talk, there will be networking opportunities and

a chance to visit exhibits before the luncheon starts at 11:30 a.m.

"In today’s economy, the main thrust is doing business," says

Hodges. "We’re trying to get members to do business with other

members." While many in the organization routinely seek one


out, Hodges says one of the requests she hears most frequently is

for networking opportunities. Networking organizations LeTip and the

Princeton Council will be on hand at the Trade Fair, explaining how

their organizations facilitate interaction among professionals and


The speaker at the luncheon is Joachim Schafer, president of

Hannover Fairs USA, a company that organizes trade fairs around the

world. He speaks on how companies can market themselves through


in regional, national, and international trade fairs. While there

is no charge for the exhibits, events, or the Technology Showcase,

the cost for the luncheon is $28.

The U.S. 1 Technology Showcase runs concurrently with the Chamber

events and includes exhibits by 16 high tech companies. At 4 p.m.

Joseph Montemarano, director for industrial liaison at Princeton

University, speaks on "From the Ivory Tower: A Princeton Guide

to Valuable Technology." See story, page 16, and for the complete

list of exhibitors see page 49.

Throughout the day there will be special events. Counselors from


will be on hand to offer advice to fledgling entrepreneurs — or

those who want to move to the next level. And between 2 and 3 p.m.,

and again from 4 until 5 p.m., Renee C. Martin, owner of Forgery

Forensics, will offer hand writing analysis. A Fitness Center will

be in full swing all day long. "Miele is going to be cooking,"

says Hodges. And fitness organizations, including New York Sports

Club, will be demonstrating the latest ways to get in shape.

After trying out some fitness equipment and getting tips on healthy

cooking, participants can head for a food, wine, and beer tasting.

Held from 3 to 5 p.m., the event features food and drink from a number

of popular restaurants, including the Big Fish Seafood Bistro, the

Ferry House, Independence Cafe, Chez Alice, Palmer Inn, River Horse

Brewery, Triumph Brewing Company, and Unionville Vineyards.

Throughout the afternoon, there will be drawings for door prizes.

Says Hodges of this year’s trade fair: "It’s going to be bigger

and better than ever." In most years that would be the cliche

answer you would expect from the Chamber of Commerce. In this year

of the meltdown and technology slide, however, it is an


that the diverse Princeton business community so far is weathering

the storm well.

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