The Princeton Regional Chamber of Commerce’s Convention & Visitors Bureau was recognized as one of the outstanding destination marketing opportunities in New Jersey with a 2009 Governor’s Tourism Award by Phyllis Oppenheimer, Tourism Representative with New Jersey’s Department of State, Division of Travel and Tourism, at a press conference and general CVB Membership Meeting on Tuesday, April 21, at Hyatt Place Princeton. The Governor’s Tourism Award serves to honor individuals and organizations that have contributed to the experience of New Jersey’s visitors and the quality of life of its residents.

The annual honor was accepted on behalf of the Princeton Regional Convention and Visitors Bureau (PRCVB) by Lori Rabon, General Manager of the Nassau Inn and Chairperson of the PRCVB Steering Committee; Peter Crowley, President & CEO of the Princeton Regional Chamber of Commerce; and Adam Perle, Vice President of the Princeton Regional Chamber of Commerce.

“The Princeton Regional Convention & Visitors Bureau exemplifies the spirit of the New Jersey tourism industry by showing a long-term commitment to our State’s economy,” said Phyllis Oppenheimer. “The organization’s ground breaking activities in the last year effectively and successfully marketed the Princeton Region in a cohesive manner that had never been previously accomplished.”

Adam Perle presented an overview of the award winning campaign, which included advertising directed at leisure travelers as well as meeting and conference planners.

“This award is the product of a partnership of stakeholders that have taken a vested interest in the activities of the CVB. By working together we have helped the tourism industry in the Princeton Region. We should all be proud of this accomplishment,” announced Lori Rabon to a crowd of more than 60 attendees including representatives from various accommodation locations, transportation companies, retail shops, restaurants, educational institutions, non-profit organizations, arts, cultural and historical venues and other businesses.

As a program of the Princeton Regional Chamber of Commerce, the Princeton Regional Convention and Visitors Bureau (PRCVB) is the premiere destination marketing organization in the region and serves as a key resource for visitors to the region as well as local residents. The mission of the PRCVB is to develop and market the Princeton Region as a travel and meeting destination, both on a state-wide and national basis. This task is accomplished by highlighting the Princeton Region as a significant cultural, historic, educational, and artistic destination.

The Princeton Region, as defined by the PRCVB, includes the municipalities of Cranbury, East Windsor, Ewing, Hamilton, Hightstown, Hopewell Borough, Hopewell Township, Kingston, Lawrence, Montgomery, Pennington, Plainsboro, Princeton Borough, Princeton Township, Robbinsville, Rocky Hill, Skillman and West Windsor.

The PRCVB is funded in part by through the Destination Marketing Organization Grant Program provided through the New Jersey Department of State, Division of Travel and Tourism.

The Princeton Regional Convention and Visitors Bureau boasts more than 160 members and over 250 contacts within those Member businesses and organizations. The Princeton Regional Chamber of Commerce, founded in 1960, is one of the premier business organizations in the State of New Jersey with nearly 800 members and over 1,100 contacts.

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