How do we market our books in the age of Covid-19? The first thing is to recognize that while it may be harder to find an audience, you also will have people who really need your book right now.
With the exception of infrastructure spending, our government has already pulled every lever to stimulate the money supply. Now we face a possible natural disaster called the Coronavirus or Covid-19.
When businesses deviate from their business plan, they slowly but surely find themselves in what I would like to call a “cash flow quicksand.”
A story on Needham Roberts, a World War I hero from Trenton, inadvertently illustrated the difficulties of reporting the details of a hectic battle more than 100 years after it happened.
“Data is the new oil,” goes the accepted wisdom. Data is even better than oil, though, because it doesn’t get used up.
New Jersey’s charitable nonprofit community benefits all of us.
Morality in business and investing is worth considering for two reasons. First, our lives are finite: is there some other pleasure besides maximizing returns? Second, while money is seen as a panacea for all problems, it does not usually improve people who get it.
While I’m generally not in favor of more bureaucracy and its corresponding red tape, the days of the IRS approving 99.5 percent of all applications from entities seeking favorable nonprofits tax status should end.
Holiday marketing is just one of many small business marketing challenges.
Just because you have been approved for a loan does not mean that your responsibilities to the lender have ended.