#b#Expansion#/b#

The Bank of Princeton has opened its new branch at 194 Nassau Street — the bank’s 11th overall. Pictured are Kris Muse, left, SVP and healthcare lender; Rhoda Sundhar, customer service manager; Fatima Majeed; Amanda Clipper; and Kerri Symon.

#b#Crosstown Moves#/b#

Bluestar Jets, 1457 Lower Ferry Road, Ewing 08618; 609-454-4050; fax, 609-921-0683. Howard Moses, partner. www.bluestarjets.com.

Bluestar Jets, a private jet brokerage company, has moved from 182 Nassau Street to 1457 Lower Ferry Road in Ewing.

Bluestar partner Howard Moses says that Jerry Fennelly, president of NAI Fennelly, brokered the deal for the new office. Bluestar and Moses were featured in a cover story in the September 10, 2009, issue of U.S. 1.

Choose NJ, 201 Rockingham Row, Princeton Forrestal Village, Princeton; 609-297-2200; fax, 609-297-2201. Tracye McDaniel, president & CEO. www.choosenj.com.

Choose New Jersey — an advocate for economic development in the state — moved to Forrestal Village from 47 Hulfish Street on January 2.

The mission of the non-profit organization is, “to encourage and nurture economic growth throughout New Jersey, including a focus on making the state’s most distressed cities engines for growth and opportunity,” says the organization’s website.

Choose New Jersey is one-third of the New Jersey Partnership for Action, along with the Business Action Center NJ, and the New Jersey Economic Development Authority. The partnership was created by Governor Chris Christie in 2010.

The organization is headed by Tracye McDaniel, president and CEO, who was appointed last year after a nationwide search. She is a Ford Foundation Regional Sustainable Development Fellow, a program of the American Chamber of Commerce Executives.

Prior to her current post, McDaniel served as executive vice president and CEO of the Greater Houston Partnership, where she directed the execution of the organization’s 10-year Strategy Plan focused on membership, economic development, and public policy. She also held three cabinet-level positions in three gubernatorial administrations in Texas.

A native of Waco, Texas, McDaniel is a graduate of the University of Texas at Austin.

#b#Investments#/b#

Waste Management of New Jersey (WMI), 107 Silvia Street, Ewing 08628; 877-220-JOBS. www.wm.com.

Edison Venture Fund, 1009 Lenox Drive, Building 4, Suite 200, Lawrenceville 08648; 609-896-1900; fax, 609-896-0066. John H. Martinson, managing partner. www.edisonventure.com.

Waste Management of New Jersey Inc. has received $399,000 to add 60 jobs in Ewing, as part of a Business Employment Incentive Program and Business Retention & Relocation Assistance Grant incentives, approved last month by the New Jersey Economic Development Authority (NJEDA).

The EDA also approved a $2 million venture capital investment that will go to the Edison Ventures’ Venture Fund VII. Caren S. Franzini, CEO of NJEDA, said the investment will fill a gap for companies ineligible for other authority programs. “Different businesses in different types of their life cycle need different funding,” Franzini said. The fund will match the state’s investment by a two-to-one ratio, providing $6 million in total funding for companies, Franzini said.

The business employment incentives are not given unless the companies actually follow through on their hiring plans, according to the EDA.

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