Hemanshu Shah

Small businesses don’t have the resources to hire a big ad agency, but that doesn’t mean they should neglect marketing.

Studies suggest about 60 percent of people prefer to buy new products from brands familiar to them. An upcoming workshop of Princeton SCORE will explain why small business owners and aspiring entrepreneurs need to work on their brand from day one. Attendees will learn market assessment and be given steps for creating a marketing strategy, plan, and campaigns.

The free workshop will be held Friday, March 7, at 10 a.m. at the Hopewell Branch of the Mercer County Library in Pennington. For more information, visit princeton.score.org.

Presenter Hemanshu Shah is an executive with more than 30 years of experience in the pharmaceutical/biotechnology industry. His experience includes research and development, strategic planning, business development, marketing, and investor relations. Shah has worked for American, German, French, and Japanese companies. Currently he is vice president of corporate development and medical affairs for Transgene SA, a French biotechnology company. He has a PhD in pharmaceutical sciences from Rutgers University and an MBA from the University at Buffalo.

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