Name Changes

Crosstown Moves

New in Town: `Eternal Interest’


Leaving Town

Corrections or additions?

This article by Barbara Fox was prepared for the September 4, 2002 edition of U.S. 1 Newspaper. All rights reserved.

Bovis Expands At 821 Alexander

In an effort to concentrate more strongly on its health

care business, Bovis Lend Lease is creating a permanent headquarters

for its two-year-old pharmaceutical division at 821 Alexander Road,

the building it constructed for the Advance Group. Charles A. Bacon

is CEO of global markets at this site, which has about 21,000 square

feet, and Robert W. Thomsen is the partner in charge of the Princeton

office. Of the 250 tri-state employees, 75 are working from this office

now, and Bacon says he expects to add at least 100 more.

Bovis’s global projects include the $1 billion Wyeth BioPharma Campus

at a castle near Dublin, the restoration of Ellis Island, Atlanta

Olympics facilities, EuroDisney Land, and the new Ritz Carlton hotel

in Lower Manhattan. Health care projects totaled $540 million last

year and included work for Wyeth, Pfizer, Johnson & Johnson, Schering-Plough,

Merck, and Glaxo Smith Kline. Having a central office to focus on

health care could help to replace the business that Bovis has lost

from telecommunications companies that have been hurt by the recession.

A $5 billion engineering and construction company with offices in

40 countries, Bovis has had a presence in Princeton since 1986. In

1994 the construction division, then called Lehrer McGovern Bovis,

moved from 1,600 square feet at Nassau Park to 100 Village Boulevard

in Forrestal Village. In 1999 the company was purchased by an Australian

company, Lend Lease, and it moved to Alexander Road last year.

Bovis Lend Lease Inc., 821 Alexander Road, Princeton

08540. Charles A. Bacon, CEO. Robert W. Thomsen, senior vice president.

609-951-0500; fax, 609-951-0038. Home page:

Top Of Page

If you installed a washing machine on your second floor,

would you spend $129 to protect the first floor from overflow damage

caused by a malfunctioning machine or splitting hose? Robert Collette,

50, has tapped the European market to find and sell a device that

offers this protection.

Take off the washing machine hose from the faucet, screw on Collette’s

HydroStopper device, and put a sensor on the floor. If the hose breaks

or the washing machine overflows for whatever reason, the sensor activates

the HydroStopper and closes the supply of the water.

"This concept has been around in Europe for 10 to 12 years,"

says Collette, who is an American citizen but grew up in Haarlem,

the Netherlands. "Four years ago, when I went back to Holland,

I looked for something to protect the laundry upstairs. Last year

I found the HydroStopper, and now I am importing and selling it in

the United States and Canada, through distributors and manufacturing

reps who visit the plumbing supply houses and apartment complexes.

Florida, Western Canada, Illinois, Texas, and Virginia are good territories

so far."

Colette went to the Maritime Academy in the Netherlands and had a

career as a maritime engineer, first sailing for Shell Oil all over

the world, and then for the Holland America line, as the Chief Engineer

on such ships as the Rotterdam, Veendam, and Volendam. The job is

just work, he says, though it could be considered glamorous because

it involved hosting formal dinners. In fact, that is how he met his

future wife, on a Holland America line ship. "We sailed six months

together, and then I quit that kind of life." He and his wife

have lived in Princeton for 12 years, and she gives art classes to

home schooled children.

Washing machine hoses sold in the United States last only two to four

years, says Collette, and after that you are living on borrowed time.

"We are running a survey on our web page, and we find that 75

percent of Americans don’t close the valves after they use the washing

machine. Yet the water pressure is continuously on the hose."

Damage from a leaking hose would not be so bad if you do your wash

in the basement, but think of the ruin that would result from a big

leak on the second floor. "If something happens, the damage is

mind boggling," he says. "State Farm pays out $150 million

a year on washing machine damage."

— Barbara Fox

FlowStop Inc., Box 651, Rocky Hill 08553. Robert

Collette, president. 609-683-4077; fax, 609-683-1293.

Top Of Page

DesignWrite Inc., 189 Wall Street, Princeton 08540.

Mitch Leon, president. 609-924-1116; fax, 609-924-6648.

Founded in 1993, this medical communications company had 33 workers

in 1997 and has tripled its size in five years. Currently 100 employees

occupy 16,000 feet in two floors at Research Park, the first floor

at 189 Wall Street, and the second floor at 152 Wall Street. It offers

editorial, design, and marketing services.

Geneva Pharmaceuticals (ADR), 506 Carnegie Center,

Princeton 08540. John Sedor, CEO. 609-627-8500; fax, 609-627-8682.

Home page:

This generic pharmaceutical company made its move from Morgan Lane

to the Carnegie Center and has a new phone and fax. It is part of


Top Of Page
Name Changes

The Segal Company (Sibson Consulting), 600 Alexander

Park, Suite 208, Princeton 08540. Donald Gallo, senior vice principal.

609-520-2700; fax, 609-520-0369.

This consulting company had had three owners in 10 years, and after

moving from the Carnegie Center to Alexander Park, it was sold again

this year. Now known as the Segal Company with Sibson Consulting in

parentheses, it has 15 people who offer help in organizational effectiveness,

human resources, and compensation setting.

In 1992 Sibson & Company did a management buyout from its parent company,

Johnson & Higgins. In 1998 it was acquired by Boston-based Nextera,

which had a total of 600 consultants at that time.

In 2001 it moved from 19,000 square feet at 504 Carnegie Center to

24,000 feet on two floors in the right half of the new Alexander Park

building. It innovatively furnished the space to de-emphasize the

actual offices (small, equally sized) and emphasize collaborative

meeting spaces. Of particular note was an internal staircase that

connected floors two and three on the right half of the building.

Six months later, in January 2002, Nextera decided to focus on focused

econometrics and sold this division to the Segal Company. Just 15

people remain in this office, and the third floor has been sublet

to Mathematica.

Segal is a 60-year old human resources and employee benefits consulting

firm that works in the areas of pension actuarial, employee benefits

design, and employee communication. "It wanted to move into more

customized consulting work, such as our human resource strategy consulting,"

says Donald Gallo, senior vice principal, "and it had been building

its own unit when it decided to move more aggressively." Gallo’s

division focuses on executive performance pay, sales effectiveness,

and organization change.

Fair Isaac & Company, 2540 Route 130, Suite 124,

Cranbury 08512. David Pedersen, vice president operations. 609-409-0909;

fax, 609-409-2946.

A developer of software for wireless telecommunications carriers has

been sold, along with its parent company HNC, to Fair Isaac & Company.

HNC was based in San Diego, and Fair Isaac has its headquarters in

the Twin Cities, Minnesota. The company was founded in 1986 as Systems/Link.

The sale was announced in April and was made final in early August.

The firm offers high end analytics and decision management software

for the telecom, financial, and insurance industries. Among its products

that help wireless carriers track call detail records and deal with

cellular fraud are Roamex, an international, real-time roamer data

exchange network; FraudTec, a real-time fraud profiling system with

a graphical user interface; and SwitchLink, a real-time switch data

collector with a billing feed.

Top Of Page
Crosstown Moves

Associated University Presses, 2010 Eastpark Boulevard,

Cranbury 08512. Julien Yoseloff, owner. 609-655-4770; fax, 609-655-8366.


Associated University Presses (AUP) moved from 440 Forsgate Drive

to 3,000 square feet at Eastpark Boulevard to accommodate the landlord’s

need for expansion. Also known as Rosemont Publishing, it is the publishing

company for small and university presses. Among them are presses for

Fairleigh Dickinson, Bucknell, Lehigh, and Susquehanna universities.

The company was founded in the 1940s by the father of current owner

Julien Yoseloff. Thomas Yoseloff had been director of the University

of Pennsylvania Press. Though he started out publishing trade books,

the business migrated to academic publishing. Julien’s brother —

who has a PhD in math from Princeton — is CEO of ShuffleMaster,

a shuffling machine and game company in Las Vegas. His sister, Tamar

Lindsay, lives in London where she works in the publishing business

and is a successful poet.

Julien Yoseloff graduated from the University of Pennsylvania in 1962,

did graduate work at Rutgers, and has taken various printing courses.

With a staff of eight, including three editors plus an army of freelancers

from all over the country to do the line editing, Yoseloff publishes

130 books a year. "Selections are made by editorial boards at

each of the universities," he says, "and we do everything


AUP publishes some poetry but no fiction. Some of its reference books,

such as Shakespeare studies and French bibliographies, are accessible

through such online databases as Ebsco and Proquest. To join the ranks

of freelance editors, agrees Yoseloff, brush up on the proofreading

symbols page from the Chicago Manual of Style and schedule an appointment

to take the copy editing test.

Armkel Credit Department, 2 Research Way, Princeton


The former Carter Wallace credit department has completed its move

to Church & Dwight headquarters on North Harrison Street.

Aspen Technology Inc. (AZPN), 2000 Lenox Drive,

Suite 201, Lawrenceville 08648. Peter Caro, sales director. 609-895-8501;

fax, 609-895-8540. Home page:

The 25-person sales office of this software firm moved from Crossroads

Corporate Center and has a new phone and fax. Based in Cambridge,

Massachusetts, it does optimization, modeling, and advanced control

software for life sciences, specialty chemical, and air separation


Brogan Tennyson Group, 83 Stults Road, Dayton 08810.

William T. Quinn, president. 609-409-1200; fax, 609-409-0922.

The building that housed this advertising agency, at 2661 Route 130,

had an electrical fire and burned to the ground in July. The agency

is now at 83 Stults Road, subleasing from the Herman warehouse.

"We had offsite backup for most of our work," says William

Quinn, founder of the 10-year-old firm, "but we lost a lot of

paper files with samples of our old work." The seven people in

the firm worked from their homes until the new quarters were found.

Quinn graduated from Rutgers College in New Brunswick (Class of 1977)

and spun this company off from another advertising firm, W.T. Quinn,

in 1993. Brogan Tennyson’s clients include the Mall at Short Hills,

the World Financial Center, North Park Center in Dallas, the Taubman

Company. It has 2,000 square feet here plus an office in Atlanta.

Business Management International Inc. (BMI), 2540

Route 130 South, Suite 101, Cranbury 08512. Wendy Gold, vice president.

609-655-3998; fax, 609-655-5882. Home page:

The consulting firm moved from 101 Interchange Plaza to Route 130

South. It is an E-commerce/business computer consultant and solution

provider, integrating PC and UNIX-based accounting software, and it

has eight offices.

The Gale Company, 2 Village Boulevard, Second Floor,

Princeton 08540. Greg Lezynski, vice president, leasing. 609-419-1551;

fax, 609-799-0245. Home page:

When the name changed from Gale and Wentworth to the Gale Company,

and owner Stan Gale made a decision go national, the resulting reorganization

sent about 10 people from offices at 4390 Route 1 to the corporate

headquarters in Florham Park.

Five people went to a small office at 1 Independent Way, and six people

in the real estate and investment office for the Princeton area moved

to space that adjoins the property management group at 2 Village Boulevard.

The company owns most of Princeton Forrestal Village.

Top Of Page
New in Town: `Eternal Interest’

Don’t just focus on rates of return on your investments,

says Louis F. Rendemonti, who earlier this summer moved his

financial services firm from Osprey, Florida, to Alexander Road. Instead

look at the internal, external, and eternal rates:

Internal interest is what everyone thinks of, the rate

of return on CDs, bank accounts, and mutual fund shares.

External interest represents the hidden costs and fees

or taxes that the investment may create, such as capital gains tax

or even the brokers’ fees that the mutual funds pay.

Eternal interest rates refer to what happens at death

— inheritance or estate tax, on the downside, or death benefits

on the plus side.

Rendemonti belongs to a North Jersey economic college called

Leap Systems, which has trademarked financial engineering systems

and symposia ( With 2,000 agents around the company,

it is endorsed by the Wharton School.

"Typical financial planning has made many 401ks into 201ks because

of the decline in the market. People don’t have to take risk to get

marketable return," he says. "We make a dollar work harder."

Rendemonti has returned his seven-year-old financial planning business

to where it started, in Princeton. He had moved it to Florida but

found his word-of-mouth clientele was growing more quickly up north.

"I kept getting referral after referral and found myself commuting.

Finally we decided `Why don’t we just move back.’" Now he sublets

space at 600 Alexander Road from the Guardian company.

A native of Point Pleasant Beach, where his father owned AutoValet

carwash, he is a graduate of Villanova, Class of 1983, and has CLU

and CHFC certificates from the American College in Bryn Mawr. He and

his wife, Darlene, have children ages 8, 11, and 15.

"A lot of the insurance products we use are fixed-income oriented

where the dividend is still eight percent. Most of our client money

is in that," says Rendemonti. "I was laughed at when the stock

market was at 20 and 30 percent, but my clients did very well last


Rendemonti Financial Services, 600 Alexander Road,

Third Floor, Princeton 08540. Louis F. Rendemonti. 609-720-5186; fax,

609-452-0838. Home page:

Top Of Page

Children’s Discovery Center, 4250 Route 1 North,

Monmouth Junction 08852. Ava Silverman, center director. 732-329-6644;

fax, 732-329-3515.

This daycare center, formerly called Early Advantage, has closed.

Happy World Day Care center, a sister company in East Windsor, is

answering this phone number.

Top Of Page
Leaving Town

CP Packaging, 1075 Cranbury South River Road, Suite

5, Jamesburg 08831. Rick O’Connell, vice president/general manager.

609-655-4880; fax, 609-655-5718. Home page:

This office of the 30-year-old firm closed, and the equipment has

been moved from 22,000 square feet at 1075 Cranbury South River Road

in Jamesburg to Bethlehem, Pennsylvania. Fifty people worked here

doing unit dose packaging for the pharmaceutical industry — tubes,

contract packaging, and machinery.

eComServer Inc. (SLT), 53 Knightsbridge Road, Piscataway

08854. Lazbart Oseni, vice president. 732-584-5410; fax, 732-584-5500.

The three-year-old technology firm has moved from Princeton Executive

Center at 4301 Route 1 South to Piscataway and has a new phone and

fax. It was purchased by a publicly traded firm, Silverline Technologies,

in February and is now working as a wholly-owned subsidiary from Silverline’s

headquarters in what used to be an enclave of IBM. About 40 people

made the move, and there is an offshore office in Hyderabad, India.

The firm offers E-commerce solutions and consulting services, software,

and system applications.

Fuji Chemical, 7B Marlen Drive, Robbinsville 08691.

Fuji Chemical Industries has moved out of its Robbinsville plant.

The telephone and fax have been disconnected and calls are not being

forwarded. This company produced high performance ingredients used

in food, nutraceuticals, pharmaceuticals and personal care. Products

included grape seed extracts, tocotrierols powders and oils, and astaxanthin


Previous Story

Corrections or additions?

This page is published by

— the web site for U.S. 1 Newspaper in Princeton, New Jersey.

Facebook Comments