Beyond Business Advocate Kefi Godfrey and clients
at Aunt Chubby’s in Hopewell. From left: Godfrey, Morpeth, Fishman, Wilenius, and Farrugia.

With today’s headlines often highlighting online shopping giants and drone deliveries, there’s nothing like walking the streets of Hopewell to remind you of life’s simple pleasures. A number of female entrepreneurs are bringing a strong sense of community to this delightful shopping destination.

On Broad Street, you’ll find Morpeth Contemporary, an art gallery and custom frame shop touting 30 years of quality framing services. Co-owner Ruth Morpeth reflects: “It’s unusual how many female business owners there are in Hopewell. We’re all very like-minded, good-hearted, and supportive.”

Bobbie Fishman owns and operates children’s bookstore The Bear and the Books. Fishman is proud to be a part of such a welcoming community and finds joy in sharing good books with young people.

Rory Philipson of the Blue Bottle Cafe echoes these sentiments. Philipson organizes Hopewell Restaurant Week (March 16 to 22) to collectively lift all the businesses. For Philipson, “this is not a competition, it’s a camaraderie.”

Sisters Lyn Farrugia and Michelle Hamilton recently renovated Aunt Chubby’s Luncheonette to bring back the beloved breakfast gathering spot. Aunt Chubby’s is a registered nonprofit focused on helping the Hopewell Fire Department.

In addition to their commitment to Hopewell, all of these business owners share a link to locally headquartered Beyond for their credit card processing needs, in large part because of the efforts of another local businesswoman, Kefi Godfrey. In the words of Farrugia, “Kefi is really an integral part of us. She’s part of the community. She’s helped us get set up, offers help whenever possible, and always shows up at off hours. Her services go above and beyond what any other businessperson would do.”

Heidi Wilenius, the entrepreneur behind the thoughtfully curated collection of American handcrafted goods at Dandelion Wishes, supports dozens of talented artists — giving many more women a space in the local economy. Wilenius pointed out that Beyond’s commitment to supporting underprivileged and foster children aligns with her own desire to give back.

This synergy is further highlighted through Beyond’s Chip-In marketing program. “I’m always looking for a way to benefit local nonprofits, and Chip-In was a natural fit,” stated Wilenius. Chip-In encourages supporters of nonprofits to shop local in exchange for a portion of their purchase being donated to the nonprofits they support.

While Chip-In is a national program, Beyond is headquartered locally in Princeton, making our community a natural focal point for this ground-breaking service. “I am thrilled to see so many local women business owners supporting this program,” says Godfrey. “These are my friends and neighbors, and I love that they are willing to lead the way.”

Next time you’re looking for a nice way to spend an afternoon, visit these female business owners in Hopewell — where you can share in the sense of community they are building.

To learn more about Beyond and Chip-In visit or call Kefi Godfrey ( at 609-577-1033. You can also download the Chip-In app and start supporting your local charities by searching “Beyond Chip-in” in your phone’s app store.

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