While sometimes there seems to be no limit to what we will cover (how the heck did our editor sneak that piece about Ted Kennedy and Dominick Dunne into this week’s issue?), there are usually some boundaries that we observe (along with some exceptions to prove the rules).

We do not usually print award stories or anniversary stories (though as we approach our 25th anniversary we can envision an exception). We do not normally print news articles about retail store openings or closings. And we do not often print stories about doctors’ and dentists’ offices coming or going.

But health-related stories keep creeping into the paper. No wonder: Healthcare is a big business and getting bigger all the time. This week’s issue not only features the profile of the new CEO at the RWJ Hospital Hamilton (see page 32), but also an update on the new University Medical Center of Princeton (page 35), and three health-related items in the Life in the Fast Lane column (page 38).

On top of that we offer our annual Health and Fitness directory in June and our annual winter wellness issue in January. And for doctors, dentists, psychologists, wellness counselors, fitness trainers, and practitioners of all sorts, our database of health providers is also available year-round on the Internet at www.princetoninfo.com. Click on the health button to go to the search page, and see if your practice is already listed. If not, send an E-mail with your pertinent listing information to info@princetoninfo.com and put “Health & Fitness listing” in the subject line. If you are in our central New Jersey coverage area you will soon be listed — free.

Meanwhile, in yet another example of our health-related content, last week’s Between the Lines column shared some minor quibbles regarding our coverage and wondered about weightier issues, such as the proposed health care reforms and the inclusion of end-of-life counseling as a reimbursable service. That prompted the following letter:

End-of-Life Planning

Maybe the MD should not be the only choice, but the availability of counseling could begin that important conversation. The Obama proposal is not a “death panel;” rather it encourages people to start thinking and talking.

Planning one’s life should include end-of-life decisions made early — we plan retirement vacations and homes. As for myself, deciding on my end of life is as important as choosing a career and determining where to live. Why leave such an important decision up to someone else? Who knows when that decision will need to be made and whether I will have the ability to speak for myself ?

Marlene Tarshish PT, LNHA

The writer is a rehabilitation manager for Princeton Homecare Services.

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