To the Editor

Corrections or additions?

Published in U.S. 1 Newspaper on June 28, 2000. All rights reserved.

Between the Lines: Glenn Paul

One of our favorite columns in U.S. 1 four or five years

ago was called "Computing Trends" and was written by Glenn

Paul, owner of Clancy Paul Computers in the Princeton Shopping Center.

We liked it despite the fact that we had virtually no control over

its content: Paul wrote the articles and then bought the space in

which it would appear. It was called an "advertising feature."

One of Paul’s columns was even touted on the cover of U.S. 1 —

in our annual Survival Guide issue of January, 1994. In his advertising

feature that week Paul offered 15 predictions for the computer industry

in the coming year. Some of them turned out to be off the mark (he

forecast the imminent demise of the fax machine and he bet against

Intel and the PCI standard), but they were all thought provoking and

fun to contemplate.

This week’s issue features a story about Glenn Paul and his latest

venture, dotPhoto, reported by technology writer Douglas Dixon. The

sidebar, tracing Paul’s entrepreneurial exploits, is by U.S. 1 senior

editor Barbara Fox. We think readers might be also interested in a

few things we noticed over the years about Glenn Paul’s marketing

strategy:

1.) Clancy Paul followed the advertising maxim about consistency.

It bought page 3 of U.S. 1 on an ongoing basis and even after the

company was sold to Valcom and Valcom’s logo had been on the page

for many months, our own staff (and presumably readers) still referred

to it as the Clancy Paul page.

2.) Even though one of them got touted on the front cover

of U.S. 1, the advertising feature, Paul discovered, was not the most

effective way to sell computers. People wanted deals, and ads packed

with products and prices worked better.

3.) The best and most consistent advertising cannot forestall

the inevitable forces of the marketplace. The chain of retail stores

that Paul envisioned fell victim to mail order and Internet sales

— all aimed at those people who wanted the best possible deals

of all.

Now Paul has a innovative product with a potential national

or international market — how will he and his colleagues spread

the word? It will be interesting — and perhaps instructive —

to watch.

Top Of Page
To the Editor

Thanks so much for remembering Mercer County Community

College in your coverage of education and business in U.S. 1. In your

May 24 issue you included us in an article that discussed opportunities

for senior citizens and reported that "Mercer County Community

College requires senior citizens to pay full fare for noncredit courses.

. ." Actually the college’s policy is a bit more complicated.

Mercer County residents 65 and over can register for noncredit

courses free of charge when space is available. This policy does not

apply to certificate programs, special events, or courses specifically

designed for older adults.

Seniors are urged to call after 3 p.m. on the day before a course

is to begin to find out if space will be available for them. The number

is 609-586-9446.

Saveria Symons

Public Information Coordinator


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