Corrections or additions?
This column was prepared for the April 25, 2001 edition of U.S. 1
Newspaper. All rights reserved.
Between the Lines
On the day the U.S. 1 Business Directory gets
we steel ourselves for complaints. No matter how hard we try, there
will be mistakes. This year, nevertheless, the phones didn’t ring
off the hook and most of the calls were from people who had not
to our requests for information and wanted to fix their listings for
One early call came from the receptionist at MarketSource. She had
opened the book to check her company’s listing and found an error
regarding information on its various divisions. Smart woman.
A couple of calls came from companies who were unhappy with their
placement on the top 10 lists, determined by the number of employees.
Most of the time, they didn’t understand our methodology and wanted
to use a national employee count, when our policy is to chart only
the number of employees in the greater Princeton area.
But there were several egregious errors, and now’s the time to correct
them. We had the wrong fax number for Mount Lucas Management Corp.
at 47 Hulfish Street (609-683-1523). Since the company never received
our fax, it was unable to correct our information. The 11-person firm
was founded in 1986. New Jersey Legal Services, which does copying
and printing, was listed under services for law firms, when it should
have been put in the general printing category.
The E-mail address for Crossroads Personnel is firstname.lastname@example.org.
Based in Monmouth Junction, it is a full-service employment agency
specializing in permanent placements for office support, accounting,
technical, and scientific candidates in the pharmaceutical and biotech
The scariest glitches were the ones "untouched by human hand."
Every year around directory time, several forms in our database go
haywire and seemingly disappear. This year we discovered the omissions
on the very morning that the directory went to press. We managed to
paste in one correction. The other was U.S. Trust, which should have
had two listings. The main office on Vaughn Drive had disappeared
from our database but the branch listing on Palmer Square remained.
We did not get that one fixed. You will be hearing more about U.S.
Trust when it moves to the corner of Alexander Road and Vaughn Drive.
This year’s directory has only a few category changes (and we received
relatively few complaints regarding our categorizations). But next
year we will have to make some major changes to more narrowly define
the various Internet-based activities. Should a company that has
for the Web be put under software or E-commerce? Is all future
going to be web related? Should a firm that helps a company get on
the Web be put into a special marketing category, or is every
company going to be working in cyberspace? We invite your suggestions.
The directory sells for $13.95 in bookstores or at our office at 12
Roszel Road. Send a check for $17.95 and we will mail one first class.
Some of the information — company names by category, phone, fax,
E-mail and home page — is available on our website at
Take a look.
Corrections or additions?
This page is published by PrincetonInfo.com
— the web site for U.S. 1 Newspaper in Princeton, New Jersey.