Corrections or additions?
This column was prepared for the
April 11, 2001 edition of U.S. 1 Newspaper. All rights reserved.
Between the Lines
Being featured on the cover of U.S. 1 Newspaper may
not get global attention for your business, but it will certainly
draw some local notoriety. Your face will stare back at you from
of news boxes in public places, hundreds of racks in office lobbies,
and thousands of tables in the reception areas of offices small and
So we get lots of calls asking us to profile their businesses, and,
by the way "put me on the cover." Sometimes there is the
(and carefully ignored) suggestion, "AND I’m an advertiser."
Meanwhile we make our cover decisions based on what and who is making
news in the Princeton business community.
The cover for the annual Women in Business issue is a particular plum.
This year we chose Michelle Kuplic, the CEO in a technology company,
an area where women are beginning to make substantial inroads but
can still be considered beyond the norm. Kuplic had been in her job
for seven weeks when we put her on the cover (January 31). Not only
did she have an interesting woman’s story to tell, but an interesting
technology story as well. Her company, Eulix Networks, was a spinoff
of NEC USA on Independence Way, and her technology was a special
We use the past tense for Kuplic’s company, and here comes the
out what you wish for" reminder. Kuplic’s company is now out of
business (see page 48). But for her being on the cover, we might not
have reported much more on this downsizing than a minimal account
of what happened. Because we featured her so prominently, not only
did we investigate the demise of this company (thanks to a tip from
a reader — the closing had not been announced) but we are also
re-running her photograph. www.princetoninfo.com/200104/10411f03.html
When you are in a high-profile position you can enjoy the sunlight.
But you can also expect some pointed reviews from all sides and from
below. As many veteran CEOs — male or female — might be
"welcome to the club, Ms. Kuplic."
Every week when the newest edition of U.S. 1 arrives,
I find myself marveling at the quality of journalism that
this publication. The issues you cover are timely, interesting, and
well researched, providing real insight into the people and
that make our community so vibrant. Beyond the business beat, I want
to thank you in particular for your thorough and articulate coverage
of the cultural scene in our region. Your writers wonderful and so
clearly knowledgeable about the subjects they profile. All this from
a free paper — how do you do it?
May I pass on one suggestion? As an adjunct to your Business to
directory, could you consider publishing an annual guide to the
resources of our area — listing museums, theaters, performing
arts centers, galleries, cultural festivals, etc., and bringing to
the task the same professionalism that animates your weekly
It would be great to be able to turn to one definitive source for
all of this information, and your staff seems ideally qualified to
handle the project.
Marsha Child Contemporary
220 Alexander Street
Corrections or additions?
This page is published by PrincetonInfo.com
— the web site for U.S. 1 Newspaper in Princeton, New Jersey.