To the Editor

Corrections or additions?

This column was prepared for the

April 11, 2001 edition of U.S. 1 Newspaper. All rights reserved.

Between the Lines

Being featured on the cover of U.S. 1 Newspaper may

not get global attention for your business, but it will certainly

draw some local notoriety. Your face will stare back at you from

dozens

of news boxes in public places, hundreds of racks in office lobbies,

and thousands of tables in the reception areas of offices small and

large.

So we get lots of calls asking us to profile their businesses, and,

by the way "put me on the cover." Sometimes there is the

not-too-subtle

(and carefully ignored) suggestion, "AND I’m an advertiser."

Meanwhile we make our cover decisions based on what and who is making

news in the Princeton business community.

The cover for the annual Women in Business issue is a particular plum.

This year we chose Michelle Kuplic, the CEO in a technology company,

an area where women are beginning to make substantial inroads but

can still be considered beyond the norm. Kuplic had been in her job

for seven weeks when we put her on the cover (January 31). Not only

did she have an interesting woman’s story to tell, but an interesting

technology story as well. Her company, Eulix Networks, was a spinoff

of NEC USA on Independence Way, and her technology was a special

telecom

switch.

We use the past tense for Kuplic’s company, and here comes the

"watch

out what you wish for" reminder. Kuplic’s company is now out of

business (see page 48). But for her being on the cover, we might not

have reported much more on this downsizing than a minimal account

of what happened. Because we featured her so prominently, not only

did we investigate the demise of this company (thanks to a tip from

a reader — the closing had not been announced) but we are also

re-running her photograph. www.princetoninfo.com/200104/10411f03.html

When you are in a high-profile position you can enjoy the sunlight.

But you can also expect some pointed reviews from all sides and from

below. As many veteran CEOs — male or female — might be

thinking,

"welcome to the club, Ms. Kuplic."

Top Of Page
To the Editor

Every week when the newest edition of U.S. 1 arrives,

I find myself marveling at the quality of journalism that

distinguishes

this publication. The issues you cover are timely, interesting, and

well researched, providing real insight into the people and

professions

that make our community so vibrant. Beyond the business beat, I want

to thank you in particular for your thorough and articulate coverage

of the cultural scene in our region. Your writers wonderful and so

clearly knowledgeable about the subjects they profile. All this from

a free paper — how do you do it?

May I pass on one suggestion? As an adjunct to your Business to

Business

directory, could you consider publishing an annual guide to the

cultural

resources of our area — listing museums, theaters, performing

arts centers, galleries, cultural festivals, etc., and bringing to

the task the same professionalism that animates your weekly

publication.

It would be great to be able to turn to one definitive source for

all of this information, and your staff seems ideally qualified to

handle the project.

Marsha Child

Marsha Child Contemporary

220 Alexander Street


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