Corrections or additions?
This column was prepared for the March 7, 2001
edition of U.S. 1 Newspaper. All rights reserved.
Between the Lines
High tech companies proliferate so fast around here
that as soon as we publish the story of one, three more have popped
up. We get hot tips about new technology companies from every front.
Sometimes they come from our U.S. 1 delivery team: "Old company
moved out, new company here." Or a company in an incubator starts
to hatch. Or we get a tip from an investment banker.
One of those tips is responsible for the X-ray image that appears
on the cover of this issue. In this case a money man called, inviting
us to a meeting of potential investors at the Sarnoff Corporation.
"This company, Cares Built, is really hot," he told us. Well,
it was the end of a slow day, and Sarnoff is just five minutes away.
So we sent a reporter who was prepared to be unimpressed — but who
walked away very impressed.
This company, based in Keyport, New Jersey, may have the solution
to digital X-rays. You can imagine that sending X-rays over the
would be more convenient than schlepping them from one doctor to
They could also save lives by allowing for instant consultations.
Until now, though, digital X-rays have been less clear than the
Now, says the management of Cares Built, its digital X-rays equal
the quality of the film X-rays, thanks to Sarnoff’s magnificent
imaging technology, the Microcam 40 CMOS Imager. And Cares Built
boasts that it has the exclusive license for Sarnoff’s chip. Great
But though Sarnoff researchers are working here, this company
in Keyport, and companies based in greater Princeton take priority
for us. So we kept putting the Cares Built story in the bottom of
the pile. Then, when we were looking for a X-rayed hand to illustrate
a story on workplace injuries, we remembered it again. Do they have
a website with X-rays on it? Yes. Would they let us use one of their
No sooner had we hung up from getting this permission when another
call came through, this one from one of the biggest public relations
agencies in New York. How many high tech companies are there in
Princeton? We forward many reference questions to the libraries —
answering questions is their mission — but this young woman
sounded desperate, so we tried to help. "I’m on deadline for a
press release about a new client moving into the area," she
wailed. "I need to say Princeton is a hot bed of high tech."
We crunched a few numbers in our database and fed her the statistics
on technology companies, but that didn’t satisfy her. Finally we fed
her a sentence, something like "Technology start-ups in the
Princeton/Rutgers research corridor are fueled not only the academic
institutions but also by prestigious R&D engines such as the Sarnoff
Corporation." Bingo. We got a grateful thank you from the PR
YOUR MENTION of the passing of Anthony F. LaPlaca Sr. states that
Mr. LaPlaca was the father of the "owner of Joe’s Mill Hill
Saloon." For your information, Mr. LaPlaca’s son, Joe, sold the
saloon to his long-time bartender, Dennis Clark, in May of 1999.
Mill Hill, Trenton
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